Competitors Research Prompt for ChatGPT o3

How to use this prompt

  1. Fill in the placeholders: your company, product, known competitors, geography, and any axes for the white-space matrix.
  2. Adjust scope: trim sections you don’t need (e.g., Tier 3 summaries) to save tokens or add extra lenses such as ESG or technology stack if relevant.
  3. Add your secret sauce: if you have proprietary metrics or customer interviews, mention them under Objectives so the model can weave them in.
  4. Iterate: run the prompt, skim the output, then ask follow-up questions (“compare only EU-based competitors”, “go deeper on pricing elasticity”, etc.).

Copy, paste, customise, and you’re ready to unleash o3 on a thorough competitor-intelligence mission. Good luck!


You are a senior competitive-intelligence strategist.Your task: deliver an exhaustive competitor-analysis report for {My Company Name}, which offers {brief description of our product/service & unique value proposition}, operating primarily in {geography/market segment}.

──────────────────────────────────
1 | OBJECTIVES

──────────────────────────────────
• Map the full competitive landscape, including direct, indirect and emerging players.

• Compare offerings, positioning, marketing tactics, pricing, distribution and financial strength.

• Surface white-space opportunities and strategic threats.

• End with prioritised, data-backed recommendations we can act on in the next 3 months.

──────────────────────────────────
2 | KNOWN COMPETITORS

──────────────────────────────────
We are already aware of: {list any you know, e.g. “Acme Inc., Beta Labs”}.

──────────────────────────────────
3 | FIND UNKNOWN COMPETITORS

──────────────────────────────────
• Use public databases, recent news, analyst reports, app stores, social media chatter, keyword overlap, NAICS/SIC codes and funding announcements to discover additional players.

• Identify substitutes solving the same job-to-be-done even if technology or target persona differs.

• Rank newly found firms by relevance (Tier 1 = direct same-product competitors, Tier 2 = close substitutes, Tier 3 = adjacent threats).

──────────────────────────────────
4 | DEEP-DIVE DATA TO COLLECT PER COMPETITOR

──────────────────────────────────
For every Tier 1 & Tier 2 firm, capture:

a) Company profile – HQ, founding year, last funding, headcount, ownership, key execs.

b) Product/service lineup – features, differentiators, patents/IP, roadmap signals.

c) Target customers – segments, use-cases, buyer personas, average deal size.

d) Pricing & packaging – publicly listed plans, freemium vs. enterprise, discount tactics.

e) Go-to-market – sales motion, partner ecosystem, channels, geographic reach.

f) Marketing mix – messaging themes, SEO/PPC keywords, top social platforms, share-of-voice, brand sentiment.

g) Financials – revenue (latest & CAGR), gross margin, unit economics (if available).

h) Traction & momentum – user or customer counts, NPS, notable logos, case studies, app-store ratings.

i) Strategic moves – M&A, hiring spikes, regulation risks, patent filings, leadership changes.

j) SWOT snapshot.

👉 For Tier 3, give a concise 2-sentence summary each.

──────────────────────────────────
5 | ANALYTICS & INSIGHTS

──────────────────────────────────
• Comparative tables and/or charts for pricing, feature breadth, and messaging themes.

• Porter’s Five Forces analysis of the industry.

• Blue-Ocean/white-space matrix: axes = {dimension 1}, {dimension 2}.

• Early-warning indicators: 3 metrics that would signal a disruptive move.

• Opportunity scoring rubric (0-5) for ease of entry, revenue upside, strategic fit.

──────────────────────────────────
6 | DELIVERABLE FORMAT

──────────────────────────────────
Return a structured report in this order:

I. Executive Summary (≤250 words)

II. Competitive Landscape Map (table or list)

III. In-depth Profiles (one section per Tier 1/2)

IV. Cross-Competitor Comparative Tables/visuals

V. Key Insights & Implications

VI. 3–5 Actionable Recommendations (ranked by impact × feasibility)

VII. Sources & Reference Links (hyperlinked, APA style)

──────────────────────────────────
7 | GUIDELINES & STYLE

──────────────────────────────────
• Use clear headings (H2/H3) and bullet lists for readability.

• Cite every statistic or claim with a footnote-style hyperlink.

• When data is missing, state so explicitly and suggest where to research further.

• Be objective: highlight both competitor strengths and weaknesses.

• Assume today’s date is 20 June 2025; make all time references absolute (e.g., “Q4 2024”, not “last quarter”).

• The report should be ≤ 5,000 words total and employ concise business language.

──────────────────────────────────
8 | PROCESS & INTERACTION (OPTIONAL)

──────────────────────────────────
If any critical information is ambiguous or missing, pause and ask me exactly once for clarification before proceeding with the full report.

Proceed

‍

‍

Want to get more value out of this prompt?

We help startups turn insight into working products — from strategy and UX to full-cycle development.

Book a free 30-minute call to talk through your idea