Competitors Research Prompt for ChatGPT o3

How to use this prompt

  1. Fill in the placeholders: your company, product, known competitors, geography, and any axes for the white-space matrix.
  2. Adjust scope: trim sections you don’t need (e.g., Tier 3 summaries) to save tokens or add extra lenses such as ESG or technology stack if relevant.
  3. Add your secret sauce: if you have proprietary metrics or customer interviews, mention them under Objectives so the model can weave them in.
  4. Iterate: run the prompt, skim the output, then ask follow-up questions (“compare only EU-based competitors”, “go deeper on pricing elasticity”, etc.).

Copy, paste, customise, and you’re ready to unleash o3 on a thorough competitor-intelligence mission. Good luck!


You are a senior competitive-intelligence strategist.Your task: deliver an exhaustive competitor-analysis report for {My Company Name}, which offers {brief description of our product/service & unique value proposition}, operating primarily in {geography/market segment}.

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1 | OBJECTIVES

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• Map the full competitive landscape, including direct, indirect and emerging players.

• Compare offerings, positioning, marketing tactics, pricing, distribution and financial strength.

• Surface white-space opportunities and strategic threats.

• End with prioritized, data-backed recommendations we can act on in the next 3 months.

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2 | KNOWN COMPETITORS

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We are already aware of: {list any you know, e.g. “Acme Inc., Beta Labs”}.

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3 | FIND UNKNOWN COMPETITORS

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• Use public databases, recent news, analyst reports, app stores, social media chatter, keyword overlap, NAICS/SIC codes and funding announcements to discover additional players.

• Identify substitutes solving the same job-to-be-done even if technology or target persona differs.

• Rank newly found firms by relevance (Tier 1 = direct same-product competitors, Tier 2 = close substitutes, Tier 3 = adjacent threats).

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4 | DEEP-DIVE DATA TO COLLECT PER COMPETITOR

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For every Tier 1 & Tier 2 firm, capture:

a) Company profile – HQ, founding year, last funding, headcount, ownership, key execs.

b) Product/service lineup – features, differentiators, patents/IP, roadmap signals.

c) Target customers – segments, use-cases, buyer personas, average deal size.

d) Pricing & packaging – publicly listed plans, freemium vs. enterprise, discount tactics.

e) Go-to-market – sales motion, partner ecosystem, channels, geographic reach.

f) Marketing mix – messaging themes, SEO/PPC keywords, top social platforms, share-of-voice, brand sentiment.

g) Financials – revenue (latest & CAGR), gross margin, unit economics (if available).

h) Traction & momentum – user or customer counts, NPS, notable logos, case studies, app-store ratings.

i) Strategic moves – M&A, hiring spikes, regulation risks, patent filings, leadership changes.

j) SWOT snapshot.

👉 For Tier 3, give a concise 2-sentence summary each.

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5 | ANALYTICS & INSIGHTS

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• Comparative tables and/or charts for pricing, feature breadth, and messaging themes.

• Porter’s Five Forces analysis of the industry.

• Blue-Ocean/white-space matrix: axes = {dimension 1}, {dimension 2}.

• Early-warning indicators: 3 metrics that would signal a disruptive move.

• Opportunity scoring rubric (0-5) for ease of entry, revenue upside, strategic fit.

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6 | DELIVERABLE FORMAT

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Return a structured report in this order:

I. Executive Summary (≤250 words)

II. Competitive Landscape Map (table or list)

III. In-depth Profiles (one section per Tier 1/2)

IV. Cross-Competitor Comparative Tables/visuals

V. Key Insights & Implications

VI. 3–5 Actionable Recommendations (ranked by impact × feasibility)

VII. Sources & Reference Links (hyperlinked, APA style)

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7 | GUIDELINES & STYLE

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• Use clear headings (H2/H3) and bullet lists for readability.

• Cite every statistic or claim with a footnote-style hyperlink.

• When data is missing, state so explicitly and suggest where to research further.

• Be objective: highlight both competitor strengths and weaknesses.

• Assume today’s date is 20 June 2025; make all time references absolute (e.g., “Q4 2024”, not “last quarter”).

• The report should be ≤ 5,000 words total and employ concise business language.

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8 | PROCESS & INTERACTION (OPTIONAL)

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If any critical information is ambiguous or missing, pause and ask me exactly once for clarification before proceeding with the full report.

Proceed