MasterPeace Mobile App

Key Features

• Wide selection of colouring categories (mandalas, animals, space, landscapes, masterpieces, and more)
  
• Colour-by-number with day and night mode
  
• Adjustable difficulty levels and prompts for beginners
  
• Relaxing background music collections
  
• Offline mode for colouring without internet access
• Progress tracking and optional certification-like achievements

Our Contribution

Diversido provided end-to-end improvements for Master Peace, including:

• Performance optimisation – reduced initial loading time from 2–4 minutes to just a few seconds by restructuring how content was downloaded.
  
• Image sourcing and optimisation – cut the cost of new illustrations by three times through stock image curation and custom adjustments.
  
• Bug fixing & compatibility – restored previously unused image libraries, making them fully functional in the app.
• UX improvements – added onboarding screens (used by 60% of new users), simplified navigation, and introduced offline mode.
• Marketing support – ran ad campaigns (Facebook, Google, Apple, Pinterest), optimised app store listings, and created a landing page with a responsive design and fast loading speed.
• Monetisation – integrated AdMob and Appodeal, developed a push-notification plan, and tested different user flows (e.g. removing mandatory registration to increase retention).