Is 30 Days is All We Have, How Much Startup Value Can We Add?

smartwatch health trackerDiversido Upwork Award

A healthy lifestyle is more than just eating well or daily walking. It also includes mental and physical well-being. Although everyone has their way of improving their well-being, whether it’s monitoring calories or yoga, there seems to be a thriving trend of people relying on fitness apps and health apps to do so.

It is no surprise Google and Apple, the biggest tech giants, have been working on multiple fronts to piggyback this opportunity. The two are competing in IoT, wearables, mobile OS, and applications to bring about the best health-tracking digital solutions. Google has created Google Fit, an app that tracks physical activities using its own API. Apple decided not to stand aside, and with the release of iOS 8, a similar solution called Health Kit was launched.

Now you can integrate Google Fit or HealthKit into your healthcare-tracking mobile applications effortlessly — and use the data collected by them to give users insights about their health, provide them with data-guided exercises or treatment methods, and so on (check this article for more details on how developers can utilizse HealthKit and Google Fit in their apps).

This guide, though, details what you need to know about HealthKit and Google Fit integration and how to integrate these tools with your apps. 

What Do You Need to Know About HealthKit and Google Fit

Before we delve into the technical aspects of integration of these tools, let's compare their main features.

Google Fit
General Information
A health-tracking platform developed by Google for Android.
A health and fitness tracking repository for iPhone and Apple Watch.
Android, iOS, Web
iOS only
Operating System
Data Types
Activity (basal metabolic rate, calories burned, cycling pedaling, step count, heart point & move minutes), Location (distance, location, speed), Nutrition & hydration, Health (blood glucose, blood pressure, body fat percentage, temperature, heart rate, female cycle data, oxygen saturation, sleep, height & weight), Custom
Characteristic Identifiers (sex, date of birth, blood types), Activity & Exercise, Body Measurements, Vital Signs, Nutrition, Mindfulness & Sleep, Workouts, Other data types (reproductive health, hearing, medical symptoms, lab tests, UV exposure, clinical records)
Compatibility with apps
Nike Run Club, Strava, Runtastic, 8fit Workouts, Calorie Counter — MyFitnessPal
Strava, Runtastic Steps, Garmin Connect, Lifesum, Foodzy, HealthyNow, Hello Doctor
Accessibility and Security
  • If you use Shareable Data Types from other providers, you may be required to comply with additional third-party terms.
  • You are obliged not to sell Google Fit data or allow end-users to use it for advertising or promotions.
  • You must get explicit permission from users to read and write their data.
  • Data is only stored on user devices.
  • The Apple HealthKit API is only accessible to health and fitness apps.
  • The Apple HealthKit data can not be disclosed or sold for advertising.
  • Your privacy policy should be clear.
Wearable Support
All Wear OS devices + Xiaomi Mi Bands; Withings ScanWatch 2, ScanWatch Lite, Scanwatch Horizon, Scanwatch, Move, and Move ECG; Withings Body Cardio, Body, and Body Plus smart scales; Eufy Smart Scale, Smart Scale C1, Smart Scale P1; Polar fitness watches
Apple Watch, iOS Wearables + third-party devices like KardiaMobile EKG Monitor, Wahoo Tickr X, Beddit Sleep Monitor, Omron Evolv Blood Pressure Monitor, One Drop Chrome Blood Glucose Monitoring Kit

Most people rely on more than just one physical activity tracker with each of these apps perfectly calibrated to their specific tasks. Google Fit and HealthKit become bridges between data from different trackers and present users with a holistic picture of their health, well-being, and exercise progress. 

How to Start Integration with Google Fit?

So, two distinct ways of communicating with Google’s server exist. You can connect to Google’s API via: 

  • REST API. This is more reliable in circumstances where the level of technical sophistication is low and for dealing with cached data.
  • SDK. This is an automatic connection to the server, which is highly convenient when dealing with well-advanced, documented, and maintained levels of SDK sophistication.

Let’s overview the aspects you should pay attention to when setting up Google Fit & developing the Google Fit app.

Where to Store Data: Local Storage vs Fit server

To minimize overloading the server and thus increase performance, the majority of APIs do not necessarily connect to the Google Fit server. Instead, they utilize local storage to read and write data. This arrangement allows all local Google Fit apps to access the data — even without a network connection. Similarly, changes made locally are immediately available for a user, which increases the app’s accessibility.

That said, with the increase in performance and offline-related accessibility come difficulties with testing data updates: because synchronization isn’t happening immediately after a change is detected, false negatives can be reported. It’s best to keep that in mind. 

Ways to Recognize Custom Activities

Developers of health-oriented apps and fitness solutions can create their custom activities as well as borrow activities, created by Google Fit, — and they might need to separate those within the app. Separation is done via:  

  • Calling setAppPackageName when creating a custom activity and verifying the value it returns when checking the downloaded activity’s type. On how to use setAppPackageName: developers utilize this DataSource.Builder when gathering data from custom sources (String packageName) or when creating a data source (Context appContext). This method is most often used when dealing with uninterrupted data streams, e.g., running for an hour without a break.  
  • Using activity segments. Developers create a dataset containing points of type This method is used when it’s necessary to track more versatile & complex custom activities. Every point “starts off” a new type of activity — or a break — within the exercise. Like doing jumps for 10 minutes, then taking a 5-minute break, then jumping with a skipping rope. 

For data streams from complex exercises, it’s common to combine .setAppPackageName with ActivitySegments. Google provides detailed documentation of ActivitySegments, so check this one out. 

Permission to Transfer Data

The first concern that app developers must take seriously is the privacy of users' data. Where data has to be collected, this must be done with express permission from the user. Users are often willing to share some basic biological data but withhold the more sensitive ones, so the app always has to have an explicit and easily understandable data-sharing consent form for each data type. Google Fit allows creators to compartmentalize accessible data into three groups: 

  • Public data. Data provided by the platform that contains the com. google prefix. Includes data about nutrition (like meal type), activity data (sleep, meditation), and location. 
  • Health data types. Health information that is specific to the user’s condition, like levels of blood glucose, body fat percentage, temperature, heart rate, menstruation data, etc. This type of data is provided by the platform and is restricted due to its sensitive nature. 
  • Aggregate data types. This data type is used for health and wellness information aggregated during a certain time period (calories burned during the workout, distance), or according to activity (different phases of sleep) or activity segment (custom exercises).  

There are also private custom data types that developers create specifically for their apps. 

Reading Data

To read a user's data, you'll first require an active Google Account object. An account with an assigned value will have an authenticated app without authorization. To get this authorization, you'll need to request permission to read data of the required data types.

Users will be promoted to grant permission through an SDK-displayed permissions dialogue. Once this permission has been granted, the app can read data from the server and developers can specify how much of the required data they need. Also, it’s important to make sure that the app gathers data not only from local storage but from the server, too (for instance, to get historical data about a person’s health if there’s any.) 

Collecting Data from Sensors

One of the APIs that Google Fit uses is Sensor API. It allows health & fitness apps that aren’t connected to additional 3rd-party hardware to rely on the smartphone as the source of new data. Three groups of sensors exist: 

  • Motion sensors measure rotation and acceleration. 
  • Environmental sensors measure light, temperature, ambiance, and air pressure.
  • Position sensors collect a device’s physical position data.

Before querying for any data, you must first figure out if the devices/OS of your target users will support sensors gathering that data (it’s impossible to cover everyone, though, so features for feedback about sensors being absent/malfunctioning are needed). Note, that it’s important to track the onAccuracyChanged callback to monitor the sensors’ margin of error. Also, devices with Android 10+ using Google Fit also require access to Motion Data Permission, so you should account for that when developing your permission policies and consent forms.   

Google Fit Set-up Steps

To set up the Google Fit API, follow the steps outlined below:

  1. Go to the Google API console
  2. Tap on Create Project


  1. Click on Enable API and Services. You'll land on the API library page, where you can use the search box to locate the Fitness API. Enable the Fitness API


  1. Now proceed to create OAuth Client ID for a web application. 


Select the following as your redirect URL: https:/{scriptID}/usercallback

  1. Go to Tools, then click on Script Editor
  2. Enter a code to authenticate OAUTH2 version 41 
  3. Copy the Client ID and Client Secret. Both can be found at the top of the file. 
  4. Scroll back to the Google Fit sheet and click on Authorize.
  5. In the Google Fit menu, tap on Get Metrics to complete the setup and allow your app to get data. 

If you have difficulties with this process, contact us — we’ll be happy to help. 

How to Start HealthKit Integration?

If you are developing an iOS health-related application and would wish to integrate HealthKit API, the following are key steps you'll have to complete first.

1. Get proper account. You'll require an active developer account to use HealthKit in your app — a person with an Apple developer account. Then, go to Project Navigator, select the target with the name of your project, and assign a team in the Signing section within the General tab. 

2. Activate entitlements. Then, you’ll need to go through HealthKit entitlements for your app to use the framework. Click on the Capabilities tab and switch to HealthKit.  


Then, XCode will automatically configure & calibrate the framework. 

Request Permission and Access HealthKit Data

After you’ve done that first step, you need to ask people to share their data and authorize HealthKit.


3. Ask for the user’s permission. Specify why you need users to share data with you within Info.plist file. Add privacy keys Health Share Usage Description and Health Update Usage Description with a breakdown of what data you want to read with HealthKit for the former and what data you want to write to the framework. Typically, both will contain an easy-to-understand explanation of what this data helps you do (more efficiently track patient’s exercising progress, help you develop a more detailed nutrition plan, etc.) 

*Note: If the user declines the permission, the app doesn't actually know it. What you get is an empty array of data. This is done on purpose by Apple for privacy reasons. So, if you get an empty set of data, it can be caused by the lack of permissions.

4. Authorize HealthKit by calling the authorizeHealthKit(completion:) method, which will check the availability of HealthKit, check if users have granted permission for data sharing, and separate the data into read and write types. Note, that without the Privacy Keys being set, HealthKit authorization isn’t possible. 

Read HealthKit Data and Display It in a UITableView

Reading HealthKit data and displaying it in a UI is the next step in HealthKit integration. It requires your app to work with characteristic data (data that doesn’t change through the lifetime), such as blood type or date of birth, as well as samples that refer to data that constantly changes, such as weight or blood pressure.

Read Characteristics

In this example, we’ll be using the Prancercise Tracker app and will attempt to calculate your users’ body mass index by connecting it to HealthKit.

Note, that the app only reads and does not write biological characteristic data from the HealthKit, so users will have to have the data readily available in the Apple Health app. 

To read this data:

  • Open ProfileDataStore.swift via the Xcode. You’ll be able to access all health-related user data. 
  • Enter the following method into ProfileDataStore to enable your app to read the user data.


To read the characteristic data, your app will call the getAgeSexAndBloodType() method to access HKHealthStore. 

Update User Interface

Now that we’ve dealt with the app’s logic, it’s time to update UI and connected it to that logic:

  • Navigate to the ProfileViewController.swift.
  • Search for the loadAndDisplayAgeSexAndBloodType() method — it displays biological characteristics on the interface. 
  • Input the code below into that method: 


This code has to update new fields in the user’s health profile via the updateLabels() method on UserHealthProfile. After that, we’ve got to connect this method to the UI. You can do that via this piece of code: 


If users set their data within This code will format and place the characteristic data into respective labels. To display it within the UI, stringRepresentation will change it into a string. 

Once you're done with this stage, you're now ready to create and run your health-related app. Users will be able to allow Prancercise Tracker to read the HealthKit data Profile & BMI section in their iOS Health app. 

Collect/Query Samples

At this stage, you're now configuring your app to collect samples, – only then you’ll be able to calculate BMI. You’ll need the users’ height and weight. Because samples are always changing, they are harder to access – you’ll need to use HKSampleQuery. 

  1. Specifying the type of sample to be queried.
  2. Any other useful parameters can be filtered out/sorted within the NPredicate or NSSortDescriptors
  3. Set up the query. 
  4. Call HKHealthStore’s executeQuery() method to access the results. 

Load the following method into the ProfileDataStore.swift class below the getAgeSexAndBloodType() method:


This method takes in a sample type and then builds a query to collect the most current sample. If executed correctly, the system returns a correct sample result which ProfileViewController then, again, assigns to a label.

Display Samples in User Interface

Data samples in the app’s UI should be easy: it’s already updated, and the UI is connected to the logic. What’s left is to add a function that'll upload the samples. The processed samples are then prepared for UI display and the function also calls updateLabels

Go to the ProfileViewController.swift and enter the code below into the loadAndDisplayMostRecentHeight() method. 


It doesn't matter which sample you wish to display in the user interface. Whether it is height, weight, or distance walked, the process is the same; you only need to specify the type of sample in the method.


The last step in this process is to ensure that you've got the updateLabels function aware of these new changes. 

Save Samples 

To record a sample of user's body mass index, open the ProfileDataStore.swift and simply add the following method:


Because Prancercise Tracker calculates BMI itself, what this code does is figure out if data is accessible for Health apps and pulls it into the app. As earlier, you need to first figure out if the user has the data you can extract via HealthKit and if it’s accessible.  

This code checks for a quantity type for BMI and if it exists, it will create the sample — otherwise, the app will crash. If you’re looking for fluctuating data that doesn’t have a unit that’s defined clearly — like BMI is — you can use the count() method on HKUnit. 

The HKHealthStore method is called to save the sample and notifies you if the process was successful from a trailing closure.

To hook this up to the UI:

  • Access the ProfileViewController.swift and find the saveBodyMassIndexToHealthKit() method;
  • Enter the code below in the BMI method:


Finally, we can create and run Prancercise Tracker by heading over to the Profile & BMI screen and loading your data from HeathKit. Complete this process by tapping on the Save BMI button and waiting for a notification, “successfully saved BMI Sample”.

Experience in Health and Fitness Data Sharing Implementation - Diversido Case

Google Fit and HealthKit integration into iPhone apps has proved very handy in app development. At Diversido, we've developed several healthcare and fitness apps using these technologies — one of them is Health Mentor

Our client understood that people are more likely to care for their health if they're encouraged and acknowledged for making steps towards well-being. Health Mentor is a solution for coaches to track their customers’ progress in their exercises, nutrition, and so on, — and to provide feedback that keeps them motivated to stay on track. 

Health Monitor is enabled to connect to wearables and other apps that track users’ characteristics and sample data. It app can be used on Android and iOS through Google Fit and HealthKit integration — and Diversido is the one who made sure this functionality is available and well-performing. 

Halfway to Your Healthcare App Being Ready

With the Apple HealthKit framework and Google Fit integration, it is now easier and faster to create eHealth applications, fitness & health trackers, and digital therapeutics with new features for Android, Web, and iOS devices.

Developers relying on Google Fit APIs will find it more accessible since it is an open-source platform compatible with a wide range of devices and operating systems. Within Apple HealthKit, there’ll be more data points available and better security. Сross-platform is the best solution here — for better reach and accessibility. If you find it difficult to implement these integrations on your own, you can always contact us at Diversido and let us do the technical part for you.

So, 2016 is ending, and it is a good time to look back and do a little retrospective what this year brought Diversido Mobile and the team. It was a year full of changes, unexpected events, inspiring success and recognition and, of course, new great people!

  • Significant changes in the company structure – Anton (one of the founders) decided to leave and create a separate company, taking part of the team and some clients and project with him. That was unexpected but turned to be to the better, as we changed the company direction and goals, working processes and approaches.
  • Our team is growing – four brilliant new professionals joined us this year, and one more is starting to work early January 2017. The company is its people, and I am so happy to have such an incredible team around!
  • We consistently continue our successful work on Upwork, getting great new clients, excellent ratings and a lot of recognition. I participated as a speaker at several events, and Upwork made a beautiful video about us –

The whole crew came to Kyiv, and we had two days shooting in the office, in the flat, on the city streets, that was a lot of fun!

  • We earned our first $500K! Not bad at all, setting $1M goal to 2017!
  • We won The Best Upwork Agency Kyiv 2016. That is a great honor for us to receive this award, the next goal is to be the best agency in Ukraine, but the competition is tough 🙂
  • This year we met several new clients with the exciting projects, and continue to work with our beloved existing ones. We are so lucky to collaborate with such a brilliant people creating great products!

The resolutions for 2017 would be:

  • Continue company growth, adding new talented people to the team
  • Constantly improve our work processes and approaches
  • Find new perspective clients, partners, and opportunities
  • Win new awards and get well recognized all over the world
  • Reach $1M earnings mark 😉
New Year greeting card

On Saturday 28 of January, I attended BDMSummit – local business development conference taking place in Kyiv. Four stages – Sale like a PRO, Outsourcing Hero, Marketing & Branding, Workshops, 300+ attendees, 30 speakers – not a huge event, but I brought a couple of useful insights and met interesting people there so I can say it definitely worths visiting.

All speakers whose presentations I attended were great, but I have selected three that I liked the most.

Helen Petrashuk from Seductive mobile gave an inspiring presentation about effective attending the conferences and meeting new clients there, shared her calendar of events and useful tips how to save on business travels.

Lively and hilarious presentation by David Brown from TemplateMonster kept the audience active, smiling and inspired. David was talking about an importance of your personal and professional network, a necessity to stand our of the crowd and bring your creativity into everyday work. His 5-step system of networking makes a lot of sense:

  1. Research. Investigate your contacts interests, history, problems, style, and surrounding.
  2. Warm-Up. Follow on social media, react to their activity, read their blog, etc.
  3. Connect. Don’t ask for anything, just introduce yourself and the value you can bring.
  4. Ask. Be specific, don’t bother, ask for only one thing
  5. Follow-Up. Deliver value, say public thank you, communicate with your contacts on a regular basis.

Igor Luzhansky from Neadevis in his presentation described benefits of working with partners, listed types of them and ways to work efficiently with each group, advantages, disadvantages and where to find them.

But the summit was not only about presentations, but more about people and networking. That was a pleasure to meet old friends there and discuss news in their and our professional life.

Afterparty in “Fog Area” allowed to meet participants and speakers in more informal surrounding, talk through different situations, address some questions, get valuable advices and inspiring ideas, and just have fun 🙂

Ideas, insights, and notes I brought from the event:

  • Makes sense to get listed on Clutch – big and trusted service companies list with ratings and reviews.
  • Working with partners – is a powerful approach to business development, as partners can bring new clients, help with advice or idea, increase awareness about your company
  • It is important to stand out of crowd as much as possible, get noticed and remembered
  • There is no such thing as a useless contact, all your network is important, and growing it is a crucial task for every business development manager
  • Tech conferences is an excellent platform for networking, meeting with potential clients and getting up to date with what is happening in the world.

Books worth reading:

I am happy to announce our partnership with Abdo Riani, a speicialist in startups and tech, who initiated and was involved in the launch of over 50 startups. His startup journey began almost 8 years ago, when he learned how a few lines of code can make such a big impact in people’s lives. He is currently the founder of AspireIT, MVSOT and Upify, an agency and two startups that provide passionate entrepreneurs with all the necessary resources to turn ideas into valuable and viable startups.

Through his personal website,, Abdo is on a mission to help startup founders connect the dots about what it takes to build a scalable startup. The Startup Guides, Bootcamps, Posts, Infographics, Resources and other tools are designed to help the first-time founders make sense of the scattered startup knowledge out there on the internet, in one single source. With just an interest in entrepreneurship, founders are taken through the startup journey with methods, frameworks, bootcamps, examples, tools, tactics and strategies.

For founders that are eager to execute, an Idea Execution program is put in place during which entrepreneurs are supported to take an idea to market within 30 days.

Learn more about Abdo at and make sure you join the Startup Community to be the first to get notified about the next Idea Execution program and ask Abdo any questions you may have.

We will work closely with Abdo to help startups grow and deliver value, share useful information and educational materials, participate in boot camps and other events. Looking forward to the fruitful partnership!

Only one in five startups survive in the market after five years, and less than 10% continue to operate after ten years. The success of a startup is often determined by its market strategy. It allows customers to discover and see a product from the bright side, so they want to invest money in it.

You may want to develop an approach that makes your brand feel familiar and accessible to your clients. It requires utilising language that resonates with your audience and engages them to interact. The most effective method to get customers to pay attention to your business is by having an online presence.

In this marketing guide for startups, we’ll discuss useful strategies to connect with their audience and reach success.

Initial Steps to Market Your Startup Effectively

Choosing an effective startup marketing strategy from the get-go is a significant step toward gaining traction. Here are some initial steps you can take to get the word out about your company and attract your ideal customers:

  • Define your target customer. Before developing any marketing campaigns, you need to clearly understand who you're trying to reach. Identify the needs of your ideal customer, their demographics, and behaviours by conducting in-depth market research. Send out surveys, analyse competitors, talk to your first clients and leverage market data to build a detailed customer profile.  
  • Determine the channels to reach them. Once you know who you want to target, research where they spend their time online and offline. What social media platforms or blogs do they frequent? What trade shows or conferences do they attend? Identifying the right marketing channels will allow you to connect with your audience efficiently.
  • Craft your brand story and messaging. You need to communicate what makes your company special. Come up with branding that reflects your startup's values and mission. Develop key messages and value propositions that resonate with your target customer. Your brand story and messaging should convey how your product or service uniquely solves your customer's needs.
  • Create a startup marketing strategy and plan. With your target audience, channels, branding, and messaging in place, map out a comprehensive marketing plan. Set measurable objectives and metrics. Determine activities and campaigns to launch your startup and generate buzz. Outline a timeline and budget for execution. A thoughtful strategy will provide direction and focus for your marketing efforts.
  • Leverage your network first. Start marketing to people within your network — friends, family, and colleagues. They can provide that initial traction and validation for your startup before you branch out further. Ask for referrals to people who may be interested in what you offer.
  • Make the product you will use. Thoroughly understand the problem you are solving from a customer perspective. By genuinely addressing an unmet need and providing real value, you will attract your ideal audience.
  • Focus on branding. Nearly 9 in 10 customers say the brand experience a company offers is as crucial as the goods or services it provides. Invest time upfront in cultivating your brand through compelling visuals, messaging, content, and an overall cohesive experience. It will allow you to stand out, build awareness, and foster loyalty with your customers.

While launching a startup presents many unknowns, following these initial steps will get you on the right path to marketing your company strategically and minimising the risk of failure.

Do the legwork early on to validate your assumptions and connect with the customers who need what you offer. With persistence and continual optimization, you can build traction and bring your startup idea to life.

Robust Marketing Strategies That Will Get Your Startup First Clients 

The success of your marketing depends on how you spread the word about your product and the efforts to make clients talk about it. We want to share some robust marketing strategies that can help your startup find success.

Marketing for a young company is all about sharing information. Communicate to others the products or services you provide and explain the benefits they will receive from them. But don't make the mistake of thinking marketing is separate from developing your startup. The two need to evolve together.

Here, we outline several marketing tactics to expand awareness and share insights on how to get clients. Those methods go beyond creating a website or buying some ads. 

Look for Partnerships

Joining forces strategically with the right partners can assist you in tapping into a broader customer base, building trustworthiness, and pooling assets. Seek out allies whose ideals match yours, contact them about potentially working together, and investigate win-win situations, like reciprocal advertising.

The advantages of business partnership:

  • expanding market reach;
  • leveraging complementary strengths; 
  • sharing resources and cost-efficiency;
  • accelerating innovation and research & development.

One example of such partnership is the music-streaming app Spotify partnering with the ride-hailing app Uber to create a soundtrack for your ride. It’s a great example of a co-branding partnership between two very different products with a similar goal of earning more users.

Build Online Presence

Your brand communicates your values, personality, and unique selling proposition to your customers through its online presence. The initial interaction with potential customers often occurs through your website, making it an important marketing tool. A website that is easy to navigate and provides valuable information can help you build trust and credibility with your audience.

A powerful brand image can assist in setting yourself apart from rivals and developing a devoted clientele. Combining a well-designed website, social media profile, and strong branding can attract more visitors, convert them into customers, and increase your revenue.

Show That Your Product Is “The One”

Show your buyer that you have a better offer than everyone else. Back up your claims by providing supporting evidence like reviews and testimonials from previous clients. Assure the buyer that your product is the best and only option by sharing stories how it helped in similar to your customer cases.

Share positive feedback, endorsements, or product portfolios to show how you have helped other customers. Social proof is a powerful tool in building trust and convincing customers to buy from you.

Strengthen Your Network

Explore local business networking groups in your industry and attend some of their meetings. Focus on sharing how you can help others rather than how they can help you. Connecting with other business owners is a great way to sniff out prospects, whether you sell B2B or B2C.

Being part of a networking group, such as District32, where members actively support each other and are invested in taking their businesses to the next level, you’ll get opportunities to test your startup marketing strategy and gain insights into what’s worked for others. You’ll also stay up to date with current trends and have access to marketing professionals willing to share their knowledge.

Don’t Miss Industry Events

Despite the growth of digital communication, industry trade shows — in-person, virtual, or a mix of both — continue to be a leading way for B2B businesses to network and showcase their offerings. These events bring together organisations in a particular field, regardless of format, so they can connect and highlight their newest goods and solutions.

Industry events give companies the chance to: 

  • establish or strengthen relationships with key partners and customers; 
  • identify market trends and opportunities; 
  • get insights about their competition.

Nearly half of B2B marketers said that in-person events produced the best results in the last year. The pandemic-driven new normal compelled the creative use of technology to augment trade show opportunities.

Propose Extra Benefits

Letting new customers try your product for free or at a good discount removes the risk of paying for something they end up not liking. Of course, you need to ensure your product delivers value, so people want to become paying customers after the trial. But a free or cheap trial is a great way to get conversions when you're starting.

Sweeten the deal by offering potential customers something extra for free. For example, a food delivery service could offer free delivery for the first 5 orders. A SaaS company could provide premium support or setup assistance.

People love getting benefits and something for free. Having an extra incentive beyond your product can entice sceptical customers to give you a try.

Keep Connections

Building a successful startup is not just about acquiring new clients. It's equally important to foster and maintain relationships with your early adopters. These pioneering customers, who believed in your product or service from the beginning, are more than just buyers – they are your allies, providing valuable feedback and helping your startup grow.

The early adopters can become advocates who recommend you to others. More than that, they can evolve into lasting bonds that will enrich your business for years. Keep the lines of communication open and show them some love. Their insights and support will be invaluable as you grow and improve.

Don’t Forget to Post Regularly

Consistently posting engaging content is one of the best ways to build relationships with your clients and prospects. Here are some tips for posting regularly:

  • Schedule your posts in advance. Using a social media management tool like Hootsuite allows you to plan posts for the whole week or month.
  • Vary your content types. Post a mix of articles, images, videos, quotes, and polls to keep things interesting. Don't just post promos for your business. Share a mix of helpful info, fun stuff, and company news.
  • Post at optimal times. Study when your followers are most active online and aim to post during those high-traffic windows. Mornings and evenings often see high engagement.
  • Engage with your audience. Don't just broadcast content. Have conversations by responding to comments and questions.
  • Post consistently across platforms. Tailor content for each platform, but post daily on your core channels like Instagram and LinkedIn.
  • Analyse what works. Pay attention to which types of posts get the most engagement. Do more of that.

The most important thing is that people know your business is out there.

Make Clients Refer to You

You never know where a great referral will come from, so alert your social media connections, neighbours, former co-workers, and even your distant cousins that you’re looking for customers. Enlist your spouse, friends, and other connections to help brainstorm ideas for first clients.

Develop These Marketing Channels to Reach the Right Audience in a More Effective Way

Today, everyone has a smartphone and Internet connection. There are various channels you can use to reach your audience:

Social Media Accounts

With a social media account on platforms like LinkedIn, YouTube, TikTok, and Instagram, you can provide an opportunity for your target customers to gather and connect, discuss their challenges, and learn. You can also share resources and position your company and brand as someone who can help.

Social media marketing is effective because it:

  • reduces marketing spend while increasing qualified leads;
  • drives brand engagement, “humanisation,” and trust;
  • supports and improves SEO performance.

For example, 97% of B2B companies use LinkedIn for social media marketing. 


Websites are flexible marketing tools that operate continuously to assist you in interacting with your customers and expanding your company. If you're not ready for a complete website, begin with a landing page. Landing pages are an excellent approach to gathering email addresses, selling a product, or giving people a fast summary of your business, your latest offerings, or the services.


Through regular email communication, startups have a direct line to share company updates, blog posts, new products, special offers, and more. Here are some tips to make the most of your startup's email strategy:

  • share company updates;
  • send blog post summaries;
  • announce new products/services.

Segment your list and customise emails when possible to show subscribers you care.

Offline Marketing

Even though online marketing is the primary concern for many new companies, traditional promotional methods that don't use the Internet still have a lot of merit. Here are a few ideas:

  • create business cards or brochures;
  • send postcards;
  • get people talking. 

People are more likely to become customers when they hear rave reviews about your company, offerings, or service from those they know and trust, like friends, family, or colleagues. Getting a glowing recommendation urges them to check you out.

More Tips That Will Help with Business Promotion at the Start

Here are some more tips to help promote your startup:

  • Make a list of potential clients. Think about who you already know — acquaintances, friends, colleagues — who might be interested in your product or service. Reach out to them personally to tell them about your new venture. Word-of-mouth referrals can be hugely valuable.
  • Look for influencers. Seek out people who are well-networked and can tell others about your business. Ask them to share info about your startup with their contacts. Offer them a discount or free trial in exchange.
  • Take on a few pro bono clients. Offer your product or service for free to a handful of new customers. In exchange, ask them for testimonials and feedback about their experience working with you. It helps you build credibility.
  • Partner up. Reach out to complementary businesses to explore partnership opportunities. They may be willing to promote you to their customer base in exchange for you doing the same.
  • Run promotions for new customers. Offer discounts or incentives that are exclusive to new clients signing up. It can encourage word-of-mouth referrals.
  • Get out and mingle. Use networking events, conferences, and industry meetups as a chance to meet and build relationships with your future customers. Have an elevator pitch ready to describe what you do.
  • Create scarcity and urgency. Market your product as a “limited edition” item that customers need to act fast to purchase. This tactic taps into the fear of missing out.

Implementing small, smart marketing tactics can go a long way toward getting the word out and winning new customers.

The Best Strategy Is to Use a Combination of Ideas and Tactics

There is no single solution that will guarantee your success. The key is to try combining different strategies and tactics, and through experimentation, you'll find what works for your unique situation. No matter what direction you go, keep these two principles in mind:

  • Don't be afraid to try. Some ideas will work, some won't, but you'll never know unless you give new strategies and tactics a shot.
  • Don't be afraid to repeat yourself. Startups can easily be forgotten, so you need to reiterate your message to your audience constantly. Promote your product and its value at every opportunity.

Good startups utilise a mix of ideas and tactics and aren't afraid to try new things or repeat themselves to stay at the forefront of customers' minds. While startups can be risky, with a willingness to experiment and persist, you'll find the right combination of strategies that leads to success.

The number of healthcare apps is constantly rising. According to Statista, the App Store and Google Play have around 100,000 healthcare and medical apps (50,000 each). If you want to make your app accessible to the users and stand out among competitors, you have to ensure a good UI.

User Interfaces aren’t only about looks. The app interface shapes the User Experience, determines how the user interacts with the app, and helps them to navigate and accomplish their goals. In this article, we share tips and tricks to bring top-quality interface design for such products.

Healthcare App UI Design Tips 

When designing a healthcare app, the main focus should be making it accessible to every user. A significant part of the user base can be people with disabilities like:

  • Physical. Visual or hearing impairments, difficulties with fine motor skills, and limited dexterity. Users with vision impairments can use screen readers, magnifiers, or audio alerts. Others with hearing difficulties may need flashing lights or captions.
  • Cognitive. Learning disabilities, memory issues, or cognitive decline. This means there is absolutely no need to overcomplicate the service.
  • Different levels of computer literacy. Older people often experience difficulties when using a digital service.

When choosing colours, fonts, text, and buttons, strive to make the app accessible to all ages and user categories by checking the colour contrast, the attention areas, the size of the font, and the quality of the pictures.

Pick the Right Colour Palette

The colour palette is an important aspect of designing a healthcare app. Of course, it has an emotional impact on the users, but it also helps to establish the visual hierarchy by highlighting some actions and sections, reflects the company’s branding, and improves the app accessibility. Colour contrast is the most crucial aspect of a colour palette.

The common choice of colours for a healthcare app is cold tones. They seem to be calm and relaxing. However, people from different cultures perceive colours differently, so it’s always a good idea to check colour psychology and prioritise the culture of the target audience.


It is a well-known fact that different colours have different psychological impacts on us and can cause different emotions. For example, blue is often associated with calmness, focus, trust, and professionalism. And since these things are valued the most in the medical industry, it’s a go-to choice for lots of apps and services. 

Blue is a popular colour in many industries, but consumers automatically associate it with the medical field. It goes for everything and not just in the digital — the doctor in your clinic will most likely wear blue or white scrubs.

Here are a few examples of such apps:

As you can see, they look pretty similar, although all distinctive as healthcare apps. That’s the main risk of using the blue colour — you might be easily associated with somebody else in the field. This doesn’t mean you can’t use blue at all – just make sure to add other colours as well, or at least some bright accents to stand out in the crowd of similar-coloured apps.


Another popular colour for medical apps is white. It is often associated with cleanliness and simplicity. However, for some users, plain and bright white colours may look a bit clinical or sterile. This can cause some subconscious fear, similar to what many feel in the doctor’s office. Plus, using white alone may work badly for accessibility — for example, users with visual impairments might find it difficult to navigate the app.  

However, you can go with ivory, grey, snow, beige, and sea sand — the list is endless. To make this subtle interface more accessible and user-friendly, you can always add some bright and contrasting elements.

Like here, in these two apps. You can see that the background seems white. But if you look closely, it’s a grey colour with bright contrast elements.


Although black is not the most popular colour in the medical industry, it is also used in some cases. It symbolises trust, authority, and sophistication, which are the feelings you want your app to convey. Except for its psychological effect, the black colour has other advantages. It is readable and can easily be seen against light or colour-rich backgrounds. With the rising popularity of a dark mode in app design, black or dark backgrounds are being used more frequently even during the day.

One can also create a visual typography hierarchy using black in fonts or buttons. Overusing it may result in anxiety, so it can be paired with other calming colours, such as blue or green.

In the Apple Fitness app, black is the main interface colour. Thanks to the use of multiple bright elements, it’s still highly readable. As it’s an app mostly for running and training in the gym, it provides for better visibility in the sun. However, it can only be used by its target audience — young people who work out often, as it doesn’t look very accessible for older people.


Green colour can also be used for healthcare apps as it gives a sense of calmness and relaxation. It has a strong natural connotation, which is often seen in environmental projects and herbal medicine. If your app is more on this side, you can use beautiful shades of green to relax the user. However, if you don’t want to be associated with natural treatments, avoid using too much of this colour.

Like in this app — you wouldn't guess at first glance that it helps to fight diabetes.

It can be utilised as an effective colour to highlight some elements or actions. For example, green and red colours are often used to design buttons for Yes/No choices. Or it can bring good news about the test results or successfully submitted documents.

Here’s a good example of using green colour to show some achievement:


The red colour is rarely used for things like background or app screens. As it is really intense and has low contrast, it’s not the most visual-friendly colour. However, it is often utilised for specific elements like buttons or notifications to convey a sense of urgency and alarm the user. It can also be associated with danger; that’s why it is effective in cases when you need to attract users' attention to an important message or warning. 

The red colour is indispensable when you need to help highlight some key information, but only if it’s one of the brand colours. Otherwise red shouldn’t be used in navigation as it will be understood like an error message. As it’s the first thing your eyes go to when looking at the screen, it can be helpful to urge medical providers or users to take a certain quick action, like submitting the documents for critical verification or checking lab tests errors, etc.

Like in the following screens, red colour is used to signify action or show a possibly dangerous heart rate zone.


Pink is the first colour that comes to mind when you think about apps for women's health and pregnancy, like gynaecological or paediatric services. As it is stereotypically associated with the female sex, using it extensively in other types of healthcare apps may seem a bit confusing. That’s why we don’t recommend it as the main colour for your app if you work in a different service field.

Here are examples of pink in apps. It looks nice and relaxing but is already hugely associated with women’s health.

However, using this colour to highlight some elements or important information can be beneficial as it seems to convey a sense of relaxation and fun. But it’s always better to opt for pastel shades, like the one on the screen below, since a lot of people have a distaste for a bright pink colour.

Make Every Button Visible

Buttons are a very important element in UI design. They can signify an important action like purchase confirmation, submitting forms, etc. That’s why it’s vital to make them visible — users can get frustrated if they cannot find the form or the button right away. And unless they have a very strong motivation to keep looking for that button, they might easily leave the app and never come back.

Making buttons visible is also a great point for accessibility. Users with visual impairments may struggle to find the button coloured in a similar shade to the background. It is also important to pay attention to the text you put on the button. For the same reason, the text should be logical and as descriptive as possible. It is considered a bad UX if a button just says something like “Press here” when it can say “Go back to the Main Page.” 

Use Legible Fonts 

Users of any healthcare app should be able to quickly and accurately read all the information presented. It could be an important notice of taking pills or calling the doctor, and if the fonts are all scribbled and ornate, they will make this task difficult. That’s why when choosing the font, you always have to keep in mind legibility. Accessibility-wise, some users with cognitive impairments or older people won’t be able to quickly read the information. 

You also would want to choose a font that conveys trustworthiness and professionalism, and is appropriate for the app that deals with sensitive medical information. It’s not the best idea to use playful fonts like the ones from the Maka or View family. 


Sans Serif fonts are one of the best fonts for healthcare applications. They are simple, easy to read, and yet have a modern look. They will give your app a professional look and will fit any type of information. A few popular sans-serif fonts include Inter, Helvetica, Arial, Roboto, Futura, etc.

Other important aspects of fonts are kerning and leading — the distance between the two characters and the space between adjacent lines of type, respectively. If it is too small or too large, the text loses readability and becomes difficult to recognize. This greatly depends on the UI of the app; it’s always better to personalise your configurations according to it.  

Select Intuitively Understandable Icons and Images

Icons and images are used in most apps to make the interface more concise, understandable, and also fun. Icon elements replace text (or go together with text) to signify some app section. In a healthcare application, such sections can be a personal account, lab tests, doctor appointments, etc. They can also show some facts and actions schematically. There are a lot of intuitively understandable icons and stickers that can be found on platforms like Flaticon:


The important thing about these icons is that they are supposed to add some real value and don’t confuse the users. There’s no point in adding basic pictures and icons from free stocks like smiling doctors and patients, since they don’t add value or meaning to the interface. However, a designer or an illustrator can draw the icons and stickers to add to the app. They can be fun and recognizable, promote your brand by using specific colours, and make you stand out among your competitors. 

Healthcare App Design Checklist

Checklists are a great tool to highlight certain things and ultimately achieve great results. You can use the following checklist when designing a healthcare app:

  1. Choose the colour scheme for the app considering their psychological effect and stick to it.
  2. Add contrast and highlight the important elements with colours other than those used for the background.
  3. Pick suitable and readable fonts.
  4. Plan structure of your app: screens, sections, menus, tabs. 
  5. Create an app layout starting from the Home page.
  6. Add visible buttons in the right places.
  7. Use stickers and icons to avoid an abundance of text content.
  8. Remember about accessibility — put yourself in the user’s shoes and experience the Customer Journey yourself.

UI Design as Never-Ending Process

UI design is a never-ending process of improving the user experience and meeting their needs. That's why it’s so important to keep your hand on the pulse, gather feedback, and study different cases and consumer behaviour. If you don’t know where to start designing your healthcare app — use the checklist to determine some milestones for your product. And if you ever need any help, you can always talk to our designers - with deep expertise in healthcare apps we can advise or even work on designs for you.

I speak with new people, potential partners and clients every week, and often I hear very similar questions about our work process, approach, specialization, etc. So, I decided to collect the most common ones, and answer them in this article, highlight how we work in Diversido.

1. What is your work approach?

Usually, we work either with Time and Material or Fixed-price approach.

Time and Material allows more flexibility, quick start, on-demand tasks, no need to approve and discuss the scope every time; it is the best for a long-term relationship.

Fixed-price is good for projects with a clear and settled scope, with a particular budget for the whole product. In such cases, it is very important to define the requirements very well at the beginning of the project, making sure that everybody is on the same page about the product. That is why we always start fixed-price projects with the Elaboration phase, whose goal is to define all the scope and do all the needed investigations to provide an accurate estimation.

We apply Agile best practices in our work with any collaboration approach – daily meetings, regular status updates, planning, demo, and retrospectives.

We also follow the continuous delivery principle with the Earliest Usable Product approach, perfectly described by Henrik Kniberg in his article, we try always to have a usable app and add the functionality gradually.We also follow the continuous delivery principle with the Earliest Usable Product approach, perfectly described by Henrik Kniberg in his article, we try always to have a usable app and add the functionality gradually.

2. Where are you located? How do you handle time zones difference?

Our company is registered in the UK, but development team is fully remote: we have people in Denmark, UK, Germany, Poland, Belgium, Croatia, Turkey and Ukraine.

We believe that regular communication between the team and the client is important, no matter the distance. We almost don’t have a time difference with European clients, so no special measures are needed. As for the US ones, we have about 4 hours of overlap with the East Coast, it is enough for all the discussions and collaboration. The biggest difference is with West Coast, but we successfully have our daily meetings at the end of our day and at the beginning of theirs – to catch up, discuss the questions and make needed decisions.

3. How do you communicate? Do your developers communicate directly with clients?

Transparency and effective communication are our values, so developers always communicate directly with the clients on regular calls and in slack channels. We use task boards (JIRA or Trello), which are always up to date, with all the tasks statuses. We encourage clients to have regular calls with the team – at least weekly, ideally – daily.

4. What types of services do you provide?

We provide full-cycle web and mobile applications development – from idea discussions and wireframes to publishing to production and app stores. We have designers, product managers, back-end, front-end, mobile developers, QA enigineers, and project coordinators in the team, so we can handle any development task.

Our technologies of choice are Node.js, ReactJS, Flutter, Xamarin, Maui.

5. Do you provide any support after finishing the project?

Sure, all our fixed price quotes include two months of critical issues fixes. After that, there are two possible approaches – either some reserved amount of support hours per month, when we keep people available for any tasks within the allocated time, or support on-demand when the rates depend on the urgency of the tasks.

6. How much software development costs?

To evaluate every project, we initiate the Elaboration phase during which we do all the needed research and provide an accurate quote. Our rates vary from $30/h to $75/h, depending on the specialist’s level.

7. What is your specialization?

We specialize in a few areas – Healthcare, Gamification, IoT, Entertainment and Education, have been working in each of them since 2013. We are HIPAA compliant, have a lot of experience with wireless devices connectivity, EHR and EMR systems, Gamification in Healthcare and Education.

8. How big is your team?

We have 38 people in the team, and if needed, we can hire dedicated developers for the project – the average period of finding the right person is one month.

9. Can you show your clients’ feedback or provide this reference for a recommendation?

Our work history and clients’ feedbacks could be found on Upwork, and Clutch. We also can provide our clients’ contacts for reference.

If there are any additional questions you’d like to ask, or you have some ideas to discuss, let’s have a brief call. You can book a meeting with us via calendar below!

The fitness app market is growing at a rapid rate. In the USA alone, the number of users raised from 68.7 million in 2019 to 86.3 million in 2022. This growth is driven by the increasing popularity of wearable technology and cloud-based services, which are driving down costs for both developers and users.

However, there are still many challenges for app developers who want to enter this space. Building a fitness app requires extensive knowledge about how different pieces of technology work together — and learning them also requires time.

In this guide, we'll walk you through everything you need to know about building a fitness app: from choosing the right goals and audience to making sure your user experience is top-notch. We'll also cover some of the most important features your app should include and how they can help your users achieve their goals faster!

What Goals a Fitness Application Should Bear in Itself?

Fitness applications are a perfect choice for those who wish to learn how to exercise or improve their current level of fitness. They provide guidance, motivation, and instruction in a convenient format that is easy to use at home or on the go.

Despite their popularity with users, fitness apps should not solely focus on advising about new exercises or diet tips. Instead, they should be concerned with helping users see results and achieve their goals through regular exercise sessions.

After the COVID-19 global outbreak in 2019, 22% of gyms had to close their doors to visitors in the USA alone. It made lots of people resort to fitness apps as an alternative way of staying fit. Here are some of the most popular reasons why people might want to choose a fitness app instead of a gym:

  • Time and place flexibility. A lot of people don't have time to go to a gym, but they still want to stay fit. Fitness apps can help them by providing different exercises that they can do at home or on the go.
  • Cost-effectiveness. Gyms often charge members an annual fee to use their facilities and services. Fitness apps can help you save money by providing free workouts that don’t require any equipment.  
  • Progress recording. Many fitness apps have built-in features that allow you to track your progress and set goals. This can help motivate you to keep working out or provide inspiration for trying out new exercises.  

Those are only a few benefits that fitness apps can bring. Popular fitness apps like Strava and Nike Run Club also provide a wide range of training programs to follow and allow their users to socialize and find people with the same goals to train together.

Approaching Fitness App Development

The process of fitness app development is largely the same as other application development processes. Its audience, the demands of that audience, the technologies it implements, and solutions that work with them make it unique. We will look closely at the end-to-end process of fitness app development to define what mistakes to avoid and what to pay attention to.

Approve App Concept

The first step in developing a custom fitness app is to establish the concept. When you start the development of your fitness app, it is important to consider what exactly you want to create. A good idea is to focus on one function of an app, then deliver a high-quality product in that area. Scaling and adding more functionality can be done later if needed. There are several types of fitness apps that can be created:


Nutrition and Diet Planning App

These apps help users track what they eat and control their diet plans, so they can stay healthy. Calorie counting, nutrient tracking, and a food database are some of the features that can be included in this type of app.

Weight Lose App

These apps are designed to help users lose weight by tracking their weight loss progress and offering tips on how to achieve their goals.

Workout App

Workout apps provide online personalized training programs based on the user’s fitness level and goals. It can be used by beginners or those who are already working out.

Gym Training App

This type of app helps users learn about weightlifting and other types of exercises that can be performed at the gym. It can also be used to monitor progress by tracking body measurements and stats (repetitions and sets).

Fitness Tracking App

These apps can be used to track a variety of fitness-related metrics, including distance, calories burned, and heart rate. They can also assist in creating training plans based on the user's goals and current level of fitness.

After choosing the app type, you should research competitors, think about the unique selling proposition (USP), and finalize the concept of the future app. You will also need to write down all your ideas in a document so that they can be shared with your team later on.

Once you know what type of app you need to create, it's time to think about your target audience.

Identify Target Audience

Fitness apps have a plethora of uses. Сoaches and athletes and track their performance and devise strategies; people who want to get fit, maintain their fitness levels, and achieve their goals can benefit from them as well. Before you begin developing your fitness app, you need to figure out who will be using your product and those people’s needs. The best way to find out is by conducting market research. You can do this by surveying your audience or creating a focus group.

You should consider what devices your customers are likely to use. Will they be checking their nutrition plan via mobile app? Or will they prefer using a web platform with their laptop? Or will they want to record training metrics with the help of a smartwatch? The answers to these questions will help you determine what type of platform you need to develop. For example, if you're building an application that allows people to record their training metrics via smartwatch, then you would probably want to focus on customers who own smartwatches or other wearables like Garmin and Apple Watch.

The functions and features of your fitness application should also be considered before development. Your customers' needs must be satisfied by the app for them to stay with it long-term — so make sure that whatever features you decide on are relevant and useful.

Define Must-Have Features

The features depend on the type and target audience of the application, so once we decide on a concept and determine the audience, defining these features becomes much easier. To make sure that your app will get traction and become popular, you need to consider some key features:

  • easy registration on a website or within the application;
  • personalized training program;
  • possibility to upload photos and videos from workouts;
  • ability to share your achievements on social media channels;
  • integration with wearable devices.

For Trainees and Athletes

There are several features that can make your application more attractive to trainees and athletes. These include:

  • support for various types of sports (running, swimming, cycling);
  • ability to track progress;
  • customizable profile;
  • detailed statistics and charts;
  • connection to external devices;
  • online coaching,
  • payment methods;
  • personal bests and other achievements.

Athletes and trainees need an application that is smooth, easy to use, and provides them with accurate information about their performance.

For Trainers and Coaches

The application should provide a platform for trainers and coaches to manage their clients and customize their workout and diet plans. The features you might want to implement are:    

  • scheduled online fitness sessions;
  • live-streaming of classes;
  • monitor performance statistics over time;
  • make adjustments to custom workout plans based on client feedback;
  • ability to attach videos, instructions, and post content;
  • export data for analysis;  
  • notifications and reminders;
  • in-app messenger for trainers and coaches to communicate with their clients.

The features can vary depending on the goal of your application.

Build a Prototype

A prototype is one of the most important parts of developing a fitness app. It helps you visualize your app and make sure that it's user-friendly, with all the necessary buttons and tabs included in the interface. It also ensures that the app is easily navigated by its users.

To build a prototype, you need to have a clear idea of what features you want your application to have. You can create a flow chart to show how users will interact with different parts of your product. It's time for you to start sketching out how each screen of your app will look and build simple prototypes using HTML or CSS code.

Decide on Tech Stack

After the prototype is ready, we need to specify the tech stack to use during development. With so many options available, you must make an informed decision about which tech stack best suits your mobile product. The choice of technology stack can affect the budget for custom app development and also may impose certain limitations on your mobile product's capabilities.

There are a variety of different types of apps that can be built using various tech stacks:

  • Native apps. These are written in a language specific to each platform (Swift for iOS and Kotlin for Android).
  • Hybrid apps. These are apps that have a native UI layer and a web-based back end, so they can be used on both iOS and Android devices (React Native, Flutter).
  • Cross-platform app. These are apps that can run on multiple platforms with a single code base (Xamarin).
  • Platform-based app. These apps are built for a specific platform and can't be used on other devices (Apple Watch, Blackberry).  
  • Progressive web app (PWA). These are apps that can be accessed through a browser and are indistinguishable from native apps.

Many factors go into choosing a technology stack for your custom workout app. You might want your solution to be easily integrated with sensors, Apple Health, Google Fit, and Samsung Health for better data extraction capabilities. To have a wider audience reach, you can consider integrating your app with mobile solutions like Fitbit.

Initiate Development Process

This process usually involves coding the UI/UX of your app and then moving on to backend development. One of the most crucial aspects of this process is designing a wireframe that illustrates how users will interact with your product.

Coding is the process of writing the code that makes your app work. This phase can take a while, depending on how complicated your fitness app is. In most cases, it takes about two months to develop a minimum viable product (MVP).

Once that process is complete, the app will be tested and reviewed by a team of experts. This will ensure that it is ready to be released into the wild and used by actual users. You'll receive feedback from the team so that you know what they'd like to see changed or added before it's launched publicly.

Launch and Maintain the App

Once the app is released into the wild, you'll need to maintain it. This means providing users with updates and bug fixes as they become available. You'll also want to keep track of how many people are using your fitness app and what kinds of activities they're doing with it. Their feedback and reviews along the way will indicate the weak points of your product, and you will be able to respond to the criticism with timely fixes.

Don't Forget About Monetization Strategy for Your App

It's important that the app not only has a good user experience but also a monetization strategy. If you have decided to create an application, you should have a clear idea of how much money you want to earn. There are many ways to monetize an app. Let's take a look at some of the most popular app strategies.


Free Applications

Free applications are a great way to get users on board. The only problem with this model is that it's hard to generate revenue because you have to rely on advertisements or in-app purchases.

Apps with Advertisements

The most popular monetisation model is to have a free application with advertisements. This strategy works well if you're planning to have a large audience, but it can be hard to scale if your app is only targeting a niche market.

In-App Purchases

Another popular way to monetise an app is by offering in-app purchases. This can be anything from virtual currency to premium content.  

Paid Apps or Subscriptions

If you're building a high-quality app, the best way to monetise it is by charging users. You can launch your app as a paid application or set up a subscription service. In both cases, you'll need to make sure that your users feel that they get value from using your product so that they're willing to pay for it.

What Costs to Expect When Building a Fitness App?

The cost of building a fitness application depends on your project requirements and features. The price range for full-featured fitness product app development may fall within the $60,000 to $160,000 price range. Factors that influence the price include:

  • Team. The team size is one of the most important factors when it comes to the cost of your product. The more people work on it, the higher will be its price. Whether you hire a dev agency, freelancers, or an internal IT team — it will play a key role in estimating a budget.
  • Development stages and services. The more stages you need, the higher will be the cost of development. If you need full cycle development, including business model development, design, and monetisation strategy creation, then it will cost more than just ordering prototype and app development separately.
  • App's complexity. The more features and platforms you want to cover, the higher the cost will be.
  • Technologies and integrations. If you need to integrate third-party systems, then it will cost more than just developing a standalone app. The same story is with customising your app for different platforms.
  • Time. If you need to speed up the development, then it will cost more.

All of these elements come together to create an estimate of how long it will take before your final product is ready — and how much it'll cost along the way!

Diversido's Experience with Fitness Applications

Our team has designed and developed health and wellness applications for various purposes. We have been involved in the development of Health Mentor, Visual Gains, and Eatiquette fitness apps.

Health Mentor

This application is designed to help coaches, trainers, and dieticians lead their clients more efficiently through the health improvement process. They monitor their clients' progress by tracking data from their smartphones and wearable devices. It provides coaches with detailed information about their clients' diets, sleep patterns, and exercise habits. Read more about it here.

Visual Gains

We've helped Visual Gains develop their apps for Android and iOS using Xamarin software. The application connects to a special XLFlex strap via Bluetooth 4.0 and monitors muscle growth and exercise activity in real time during the workout session. It helps bodybuilders control their training schedule, learn about different exercises and methods for achieving the desired result, track their progress, and organize their workouts in the most efficient way.


Nutrition apps like Eatiquette help users make healthier choices while shopping. It uses keyword search and a camera to scan barcodes, identifying the ingredients and nutritional value of various products. You can use Eatiquette to search for foods with low-fat or sugar content or figure out whether the products you want to buy contain anything that might cause an allergic reaction.

Time to Build Your Perfect App for Coaches

Building and launching a fitness app requires some time and effort. If you are willing to go the extra mile, then there is nothing stopping you from creating your perfect fitness application for coaches and trainees.

In this article, we have explained all that you need to know about building an app for health and wellness, including how to get started with the development process. To create your perfect fitness application, you need to understand what features and functionality it should contain. We are here to help you with this process: we have extensive experience in creating health coaching apps for clients worldwide.

Two years ago, we got an interesting request from our partner to help him with two startups implementation.

Who is the Partner?

Abdo Riani is the founder and CEO of AspireIT, a startup development company that helps entrepreneurs take ideas to market and profitability.

Abdo writes for major publications like Entrepreneur and Forbes. He is a senior contributor at Forbes where he shares tips, insights and strategies about launching startups.

Find more information about Abdo and AspireIT at

What were the business goals?

Two of the startups he was working on showed promise through the initial validation period. Next, his goal was to:

  • Find a reliable technical partner that can take over that part ofthe business
  • Build good quality MVPs and get to the market quickly
  • Quantitatively test the assumptions and ideas with the realusers
  • Stay within the budget and meet the deadlines

What kind of challenges they faced?

Abdo has been involved in the launch of several startups throughout his career as a startup founder and as a partner to several early-stage startups. During this period, he got to hire and work with several teams all over the world. Some of the challenges he faced with his previous hires include:

  • Failed to meet agreed expectations
  • Lacked honesty and clarity
  • Required a lot of oversight, control, and management
  • Did not have the knowledge and experience they initially sold

What type of products did they need?

Two products should have been developed from scratch:

  • Web application for on-demand goods delivery
  • Mobile application for sharing economy (iOS and Android)

A few words about us…

We are Diversido ( - web and mobile development company from Ukraine with strong experience in Healthcare and Education solutions. Communication, responsibility, honesty, and transparency are our key values, that allow us to successfully deliver products since 2013.

Applied approach and solution

  • As both clients needed to know budgets in advance, to plan their resources, we chose the fixed-price approach for the MVPs
  • We chose Xamarin for mobile applications, as this framework allows to save up to 40% of development time due to business logic code re-use having the native user experience
  • We used Ruby on Rails as the backend technology, making it possible to quickly build the elegant solution and has a good admin console from the box
  • For the front-end we chose ReactJS as robust and effective technology, allowing us to create a responsive web application with the set of reusable components
  • We applied Agile best practices in the work process, like daily meetings, regular status updates, control of the overall progress, continuous delivery and integration

Work process in details

Step 1 - Elaboration Phase

  • Devil is in details, so it is very important for the fixed price projects to understand the requirements and expectations indetail, to make sure we and the clients are on the same page. During the Elaboration Phase, we communicated a lot with the client, clarifying the scope to be done, edge cases, and different scenarios, doing all the needed technical investigations, creating the wireframes of the final product, mapping all the features to the screens.

Step 2 - UI/UX Design

  • Based on the wireframes, our designer created the UI mockups, having the usability in mind, creating every screen as it was going to look in the final product
  • It allowed us to provide the accurate time and effort estimations of work to be done and split the full scope into intermediate deliverables and milestones.

Step 3 - Continuous development and delivery

  • Starting with the minimum functionality, Milestone 1 deliverable swas the working system, that each consequential milestone added the new functionality to. So, it was possible to release it at any time.
  • We did QA together with the development, testing on the Development and Staging environments.

Step 4 - Release to Production

  • After all planned MVPs scope was completed and approved by clients, we helped to
    • Setup Production environments and deploy web applications to it
    • Prepare mobile application to release to AppStore and GooglePlay and publish them

Step 5 - Support

  • After release, we worked closely with the clients to address the early users’ feedback, fix any issues that appear, implement new features that were needed, answer the questions, and help with other tasks.
  • Each milestone was also reviewed and approved by the clients, all feedbacks were addressed.


  • Both applications were released in time - it took 4 months to complete the first MVP and 6 - the second one.
  • Clients worked on other aspects of the business, not overseeing the development process
  • One client’s company later merged with an indirect competitor
  • Another one is still at the market and self-sustaining
  • Both companies attracted thousands of subscribers
  • Both products generated revenue which is a great accomplishment considering that most startups fail

What next?

Why don’t we have a quick call, so I could share with you the common mistakes to avoid in building MVPs? I promise not to sell you anything :)

You can book a meeting with me via my calendar below!

RubyC is a major Ukrainian conference devoted to Ruby, Rails and related technologies. It gathers hundreds of Ruby enthusiasts from Ukraine, Poland, Germany, Bulgaria, France and many other countries over the world to discuss the latest news and spend a beautiful summer weekend in Kyiv.

The conference took place in Kyiv on the 3-4th of June. Two days of good atmosphere and interesting people. From year to year, it becomes more organized and more interesting.

Let’s talk about the speakers! There were 14 awesome topics and I will tell you about the most interesting ones.

Code Style

Piotr Szotkovski: “Ruby Smells”

Piotr Szotkovski is a co-maintainer of Reek (code smell detector for Ruby), and this talk was about code style issues that it detects, such as Control Couple, Large Class, Duplicate Method Call, Repeated Conditional, Data Clump, Simulated Polymorphism, Too Many Statements, Uncommunicative Name, Unused Parameters and solutions of this issues.

The speaker has a good quotes arsenal for every code smell issue:

  • “Debugging is like being the detective in a crime movie where you are also the murderer.
  • “OH: NP stands for “Naming Problem” – “NP-Hard” means a problem is as hard as naming things, which is the hardest problem we know of.”
  • “I have a new metric for code quality: how much you feel the need to apologize for things when introducing a new team member to your codebase.”

In the end, there are steps in the mastery of a programming skill:

  1. Can I do this?
  2. Can I do this more easily?
  3. Can I do this more elegantly?
  4. Can I not do this?

Xavier Noria: “Little Snippets”

Xavier is a member of the Ruby on Rails core team. He was talking about concepts such as idiomatic Ruby, concise code, readable code, and exact code. A very strong idea of his speech is that

  • “Explaining why we prefer something” is different from “Proving something is the best choice”.

Almost all your code is based on your experience, preferences, furthermore, for a different language, there are different idioms and social conventions. So, when you try to correct someone’s code, you should prove that, but even though there are could be reasons why that code could be more convenient for someone else.

One of the rules is that “you have to think less” when you rereading your code. Here is a good example:

return id unless !name.blank?

As the speaker said: “There is something in this ‘less’ that makes me think more”. Try to keep your code simple to read:

return id if name.blank?

Bozhidar Batsov: “Ruby 4.0: To Infinity and Beyond

Ruby 4.0, really??? But Ruby 3.0 will be in the next 2–7 years. So, what we are talking about? This talk was about features that should be improved to make Ruby much better language than now. Performance and threads are the main problems, but there are a lot of small features.

Did you know that WEBrick is a part of Ruby Standard Library? Do you really need it as a part of the language? Do you know what all this stuff for %Q, %q, %W, %w, %x, %i, %r, %s? This and other parts are very old and wasn’t changed from the beginning. Also, is it really important when somebody uses double quotes?

However, all we know the problem that has occurred with python 2 and python 3, and Ruby will never go like this: it will not change dramatically and will try to have backward compatibility. So, the conclusion is very simple — pick a language that is the best for your problem, but don’t try to adapt the problem to the language.

Other Languages

Marat Kamenschikov: “Learning Elixir: gotchas and pitfalls”

Elixir is becoming more and more popular and more and more Ruby programmers are migrating to it. It has some benefits that make it so good: 100% uptime, multithreading from scratch and Phoenix — Rails-like framework. In this talk, the speaker showed how to combine Ruby and Elixir and create simple Elixir-base Ruby web server. The main idea was to use Elixir to get requests and send responses and use Ruby to process the data.

Serdar Dogruyol: “Crystal and Kemal: Simply Fast”

Serdar Dogruyol is a maintainer of Kemal — web framework for Crystal. So what is Crystal? There is one sentence that explains everything: “Fast as C, slick as Ruby”.Crystal is super fast programming compiled language that has Ruby-like syntax. Is it really possible? — Yes! Furthermore, some simple code could be run on both Ruby and Crystal. Here are some examples:

class Foo
 def bar
   p baz(4, 2) #=> 2

 def baz(x, y)
   x - y
end"Hello World".each_char do |char|
 print char
print "\n"


If you want to see many hipsters in one place — you should certainly attend this event! If you have any ideas how to create something cool — it’s a right place to share them with others. Ruby’s community is very big and strong and Ruby has a very promising future. All depends on the community, and every part is very significant.

Anything Else?

There were much more interesting talks that are noteworthy: how to optimize SQL queries, how to integrate React to Rails project, how to create and maintain open-source project and more. You could check the information about these talks and speakers or watch the videos from the previous years on the RubyC website.

The Next Web 2017, the leading European tech conference and festival took place in Amsterdam 18-19 May. I attended this event and was really impressed by the scale, approach, content and venue. More than 15000 attendees from all over the work, great speakers, including top managers of Trello, Hubspot, Snapchat and Airbnb, impressive open air festival-like Westerpark’s lanes, pavillions, startup exhibition areas – all this combined guaranteed an unforgettable experience!

The conference was located in the Westerpark and Westergasfabriek – a 150-year old gas factory that is now home to different companies, shops, restaurants and halls. There were three stages dedicated to Innovation, Entrepreneurship and Media&Marketing, two exhibition halls with startups stands, demos, meeting places, Pich Tower that hosted Startup Battle and, of course, numerous food and drinks points.

I spent most of the time in Exhibition areas, as our specialisation is startups, education and healthcare, so I was really curious what is going on and where the industry is moving. When you see so many brilliant ideas in the one place, you can see the tendencies and trends more clearly.

Interesting fact I’ve noticed – while European and US startups focusing more on software and algorithms (except a couple of surprising hardware companies, like Ockel) at the same time Korean startups, represented by K-Startup are all in applied technology – innovations for agriculture, industrial use, energy, fuel, etc. I guess, if Japanese companies were there, it would be about robots and their practical appliance.

The trends I figured out listening to speakers, talking to startup owners at the exhibitions, chatting with people on the coffee breaks:

  • AI and Machine Learning – everybody does it and talk about it, in all fields – education, travel, medicine, personal assistance and even retail
  • Cryptocurrency, blockchain computing and the new era of ICO instead of IPO
  • Startups further development in a high competitive environment – as Brian Hulligan, CEO of Hubspot, said in his talk “Easy to start a company, difficult to scale it”
  • Personal productivity and efficiency – multiple virtual assistants, automation tools, even benefits of psychedelics micro dosing.

HIPAA, which stands for the Health Insurance Portability and Accountability Act, is an official legal document that protects sensitive patient health information. It sets the standards for protecting patients’ private health information by defining the procedures, policies, and guidelines for maintaining its privacy and security. It also defines the criminal penalties for breaking the law and violating patients’ private medical records.

Every organization and every healthcare product that keeps patients’ medical data electronically should be HIPAA compliant. In this way, each of them ensures the protection of patients’ (users’) health information.

HIPAA Consists of the Following Regulations

HIPAA Security Rule – refers to the standards that have to be applied to protect and secure the electronic patient health information. This rule consists of three parts:

  • Technical safeguards – relates to the technology used to protect the electronic patient health information and to allow the access to the data.
  • Physical safeguards – refers to the physical access to the electronic protected health information.
  • Administrative safeguards – the procedures and policies which unify the Privacy Rule and the Security Rule.

HIPAA Privacy Rule – refers to the protection, use and exposing of the electronic protected health information.

HIPAA Breach Notification Rule – asks from the covered entities (organizations and individuals that operate in healthcare) to notify the Department of Health and Human Services and the patients when their electronic protected health information is violated.

HIPAA Omnibus Rule – refers to the procedures and policies that cover business associates (organizations and individuals that receive, transmit, create and maintain protected health information).

HIPAA Enforcement Rule – refers to all the procedures taken after there has been a violation of the electronic protected health information, including the penalties.

HIPAA Compliance of Healthcare Products

Healthcare product developers are mostly concerned with determining whether their product needs to be HIPAA compliant or not. This is because there is a thin line between the healthcare products that need and those that don’t need to be HIPAA compliant. So, how to decide upon this question?

The general answer is that if your product deals with protected health information, it must be HIPAA compliant. If it deals with consumer health information, then it doesn’t have to be HIPAA compliant. Protected health information (PHI) is the stored health information that your product shares or will share with a covered entity (e.g. a doctor). On the other hand, consumer health information is the stored health information that your product doesn’t share nor will share with a covered entity.

Following these explanations, your product needs to be HIPAA compliant if:

  • It gathers, keeps and shares patients’ medical data, such as treatment information, prescriptions, health insurance information, medical test results, or billing information to a covered entity;
  • It allows users communicate with doctors and exchange information via calls, text messages or forums.

Your product probably doesn’t have to be HIPAA compliant if:

  • It’s not used by medical staff and contractors of covered entities;
  • It allows covered entities (e.g. doctors) to look up for medical reference information, information for illnesses or diseases;
  • It allows users to track their dieting progress, record their weight, workout routines, etc.

How to Become HIPAA Compliant?

In order to be HIPAA compliant, you need to:

  • Place safeguards to protect patient’s private health information;
  • Limit the use and the sharing of the protected health information as much as possible, yet enough to work without problem;
  • Sign a Business Associate Agreement with the service providers performing activities for you to ensure that they will properly protect, use and expose patient’s private health information;
  • Authorize who can access the patients’ health information and provide continual trainings for your employees about how to protect patient health information.

In order to ensure the protection of patients’ private health information, apart from these four main things, you, as a developer, need to:

  • Encrypt the data that will be stored;
  • Encrypt the data that will be send (shared);
  • Use unique user authentication to secure the access to the protected health information;
  • Regularly update the app to keep the data protected and safe;
  • Backup all data in case of damage, stealing or loss of the device;
  • Create a mobile wipe option which will erase all protected health information if the device is lost or stolen, or the information is not needed anymore;
  • Have a system that will audit the protected health information and will ensure that it hasn’t been accessed without permission;
  • Make sure that push notification don’t contain protected health information;
  • Host the data on the servers from the service providers you have signed the Business Associate Agreement with, or on secure in-house servers.

If your healthcare product is not HIPAA compliant and a breach of the electronic protected health information occurs, you will face civil and criminal penalties for violating HIPAA law. So, before you create a healthcare product, make sure you are aware of the HIPAA rules and that your product will comply with them.

Technology is everywhere and became an important part of our lives. It changed the way we do things, such as communication, shopping, and entertainment. But its greatest impact was on education – the way we learn and teach. Due to the broad and free use of the Internet and the constant development of technology, the possibilities for educating are countless.

Technology improves education by changing the way teachers teach, the way students learn and the way they interact with each other. Teachers are not the primary source of information in the classroom, and the students are not passive learners anymore. Now, teachers guide students through the teaching/learning process and encourage their engagement, whereas students are active listeners and independent learners.

Student-teacher and parent-teacher communication are changing too, parents get more involved in their children’s progress and new knowledge receiving. It also increases students’ engagement and motivation, which leads to enhanced learning. Moreover, it helps teachers to meet the needs of all students. Technology gives unlimited, free access to educational resources. Both educators and students can find all the material they need; they can access digital libraries, find textbooks, podcasts and games, and much more. It also reduces.

Technology gives unlimited, free access to educational resources. Both educators and students can find all the material they need; they can access digital libraries, find textbooks, podcasts and games, and much more. It also reduces expenses of schools by using digital tools, virtual labs, electronic books, forms, and other materials.

Teachers can:

  • Attract wider audience, not limited to their home city
  • Use video conferences to bring a guest speaker from another country to their lecture
  • Incorporate audio and video into learning materials
  • Host webinars, give and check assignments online
  • Create and use digital libraries containing all the relevant materials
  • Use presentations to make lectures simpler and easier to remember
  • Virtually collaborate with other teachers, scientists, students and parents
  • Collect statistics and other data to understand students’ progress and difficulties better
  • Attend online conferences and courses.

Students, in their turn, are able to:

  • Learn anything from their homes, spending their time efficiently
  • Save a lot on education fees, have access to top universities courses for free
  • Improve the learning process and topics understanding with digital simulations and models
  • Find all resources, articles, books they need just searching via the Internet
  • Do inquiry-based projects by creating blogs, websites and multimedia presentations
  • Communicate and collaborate with their classmates to come up with solutions, complete tasks or work on a project together.
  • Have freedom to choose the right time and place for their learning

Additionally, students can also use different educational applications to learn better, faster and stay more motivated. They can learn foreign languages growing their virtual garden, play games to improve their brains and combine learning and fun in other creative ways.

But, of course, online education and freedom of choice require some skills to take the most of it, like self-discipline and focus, not get distracted and de-motivated.

Summarizing all said above, technology not only improves education, but it makes it available for everyone and that is exactly what education should be.

Imagine for a second that you were given a deadline; you have 30 days to build as much value with your startup as you possibly can. The deal is that you have to deal with your limited resources whether it is lack of time, experience, team or money and still manage to make significant progress. How feasible is this scenario? After all, it takes a couple of weeks to qualitatively validate users’ needs and months to build a quality product!

My experience being involved in over 50 startups over the last decade taught me otherwise. It is in fact the beginning of every startup venture when we have the biggest room for progress. The analogy I like to use is the case of babies. Ever wondered why babies learn so much so fast? The reason being is that their sphere of knowledge is very limited that anything they get their hands and eyes on is absorbed and learned very quickly. The same thing for early stage startups. 30 days is more than enough to initiate and qualitatively and quantitatively validate the need for a startup solution including self-funding through pre-selling.

My first venture then the numerous startups I was involved in as a founder, business developer, mentor or investor afterwards were eye opening. It is funny today how I look back and think, the time, exhaustion, money and energy I wasted in my first startup could have been used to add tangible value this way or that way…

An entrepreneur has many rules to live by with this being the most important: time is money, if you don’t waste your potential buyers’ time, they won’t waste yours. In other words, instead of forcing an undesirable solution into an existing market through aggressive selling and advertisements, build a solution in response to market needs.

Money is king! it doesn’t take 30 days to ask your potential buyers to pull money out of their pockets. Money is the strongest validation criterion. If people are willing to pay you for a vision, a mediocre product or a promise, you are likely onto something.

I think we agree that one of the most upsetting moments in the life of a startup entrepreneur is when founders do all the right things: spend quality time learning about their potential buyers/users’ problems and needs, define hypotheses about what might solve those problems and address those needs, interview a number of those potential customers to qualitatively validate what they originally hypothesized, and finally, build a product in response to users’ needs, to ultimately realize that those same users who passionately and painfully talked about how big their problems are and urgent a solution is for them, are not willing to pull money out of their pockets!

One of the main if not the main reason behind the existence of a business, whether it is a small haircut shop or a growing on demand startup, is to generate revenue. Unless we have unlimited resources that we can pull money from to fuel our losses on a consistent basis, a business cannot survive without revenue. This is especially true for the 90% of startups that are self-funded. Finding an answer early on to whether the solution is worth paying for is the difference between spending months fundraising, finding co-founders and thousands of dollars or pursuing viable ventures with products worth using. Pre-product quantitative early validation is problem/pain-centered. It is about spending 80% of the time identifying and defining the problem and the rest of the time listening to potential buyers’ proposed solutions and insights about what might solve those problems.

It is not about the money anymore. In fact, according to CB Insights, it has never been cheaper to start a startup thanks to open source software and cloud based tools. It used to cost $5 million to launch a startup less than 2 decades ago, startup initial investment is less than $5,000 nowadays. Startup grinding is about smart execution focused on the pull approach: instead of forcing a product in the hands of buyers, let them request or show you a proof (buy it) that they need it.

Despite all the validation strategies that we can follow and tools we can use to minimize investment, money remains one of the main hurdles of startup venture initiation and commitment. After all, everybody needs a stream of income to live by. Cheaper startups therefore don’t necessarily mean problem solved!

Multimillion dollar companies like Viber, Braintree Payments, Qualtrics, Lotus Cars and many more built companies by getting their hands dirty and not their wallets dry. They did it by leveraging the power of bootstrapping (self-funding). Whether it’s by selling services and reinvesting gains, pre-selling, negotiating terms with suppliers, outsourcing, maximizing human capital and others.

I have recently created a master bootstrapping program where you’ll learn the ins and outs of bootstrapping that you’ll find actionable, inspiring and mind changing.

Head over here: Bootstrap a Startup. It’s FREE unless you’re looking for personalized support and other exclusive resources such as access to over $18,000 in free and discounted tools and services from some of the best products in the market including mentoring and advisement.

I can’t wait to see you there and really show you that funding is overrated. You won’t be looking for funding until later stages.

Abdo is the founder of Startup Circle and AspireIT. Through his ventures, He focuses on providing entrepreneurs with the needed resources to turn ideas into viable and scalable startups. Find him here.

You may be thinking:

You can share all the tips you have about startup development, patenting, growth, hiring and pretty much anything that has to do with building a business, but if I don’t have the funding, I’m not going to be able to do any of that!

The truth is (I have proof) that you don’t need money to start. You may not even need money to grow.

I’ll show you quickly below.

Typically, an angel investment ranges between 20 and $50,000 and can go upwards of $100,000. The money obtained from angel investors is usually used to refine the concept, build the initial version of the product and go to market. This all sounds great until we hear that, according to Fundable, approximately 1% of startups are funded. So how do most early stage startups make it to later stages without funding?

The short answer is by self-funding their ventures. The long answer is too long to explain in a blog post but here’s a snapshot.

You’d think that loans, credit cards, personal savings, and family and friends are where the money comes from for bootstrapped (self-funded) startups, but the truth is that many successfully bootstrapped companies started with less than $100 in their pockets. So how did they do it?

First and foremost, the easiest and simplest way to raise funds for your ventures without referring to investors is by selling services and reinvesting gains into your company.

When I started my first startup as a sophomore in college, money was all I had in mind.

I needed money to start, I needed money to grow. I needed money if I wanted to do anything with my business.

One day I talked about my experience in a local Collegiate Entrepreneurship Organization and as usual, some attendees approached me for help. Although I had never planned to monetize my relatively short startup experience back then, my thinking started to shift when requests went beyond the 10-15 minutes periodic calls I used to have with entrepreneurs. It was then when I started differentiating between mentoring and consulting.

I’m not going to get into the details here but long story short, from consulting (selling services), I raised over what can be considered seed funding. I did it without investors, banks, family, grants or anyone’s help.

Now, you’re probably thinking, I can’t and don’t want to do consulting, so that’s it? what else can I do?

There’s plenty you can do. Here’s what I mean.

First, keep in mind that selling services has nothing to do with consulting. For me, it was about helping entrepreneurs turn their ideas into viable, profitable and scalable startup products because that’s what I am striving to achieve through my latest venture, And that’s what personally helped me raise money for my first venture which eventually reached some scalability levels.

There’s one little rule to follow, the best-case scenario is when you sell services that are aligned with your startup purpose. What this means is that you are better off selling to your potential startup product users or buyers than addressing and solving problems in areas irrelevant to your startup which I think is equivalent to getting a part-time job.

For instance:

If your idea is to build a drag and drop website development tool for non-tech savvy small business owners, then start by selling them web development services.

If your idea is to build a software that simplifies business plan writing, then start by consulting and writing business plans for entrepreneurs.

If your idea is to build a sharing economy model like Airbnb, start renting your space and maybe selling cereal for breakfast. Why don’t you Google Airbnb’s Obama O’s and Cap’n McCain’s and learn a little more about how Airbnb founders branded and sold cereal to generate some money and build awareness for their startup. At $40 a box, they sold 500 of them which helped them raise around $30,000.

This was a quick snapshot of bootstrapping.

I now want to invite you to the master bootstrapping program where you’ll learn the ins and outs of bootstrapping not just by selling services but also many other strategies that you’ll find actionable, inspiring and mind changing.

Head over here: Bootstrap a Startup. It’s FREE unless you’re looking for personalized support and other exclusive resources such as access to over $18,000 in free and discounted tools and services from some of the best products in the market including mentoring and advisement.

I can’t wait to see you there and really show you that funding is overrated. You won’t be looking for funding until later stages.

Abdo is the founder of Startup Circle and AspireIT. Through his ventures, He focuses on providing entrepreneurs with the needed resources to turn ideas into viable and scalable startups. Find him here.

Back in 2013, we started our company as a mobile and game development studio and the name Diversido Mobile perfectly matched our specialization. But a year later we realized, that clients needed help with web development as well, and we’ve started gaining our expertise in this area, hiring new developers and expanding our work directions.

Today our company specializes in both mobile and web development. Apart from successful applications, we have built some really great web solutions, such as training platform SST, communication and educational platforms ClassTag and eTutorCloud. We even created our own Learning Management System! Now we spend equal time on web and mobile directions and getting more and more knowledge every day.

Even though we get used to the name Diversido Mobile, it still may sound misleading for our clients and potential employees, that’s why we decided to do a rebranding and change name to Diversido, as you can see now on our updated website.

We change the name but keep the same attitude to deliver great products and be a reliable partner to our clients!

Follow us on social media to keep up to date with news, blogs, case studies, and product launches:


End of the year is a good time for a short retrospective and setting the New Year resolutions and goals, so let’s remember what 2018 brought us. It was a good year, feels like we moved to a new level as a company and the team.

  • Rebranding to – as “Mobile” in the company name was misleading for both potential clients and potential employees, giving the impression that we are focusing on mobile projects only, which is not true, having a star web team and web solutions as half of our projects.
  • Our COO brought our project, product, and people management processes to a new level. Onboarding, project management, reporting, strategic goals execution – all the operational activities are well defined and kept to.
  • We had proper Strategic planning at the beginning of the year, goals decomposition and execution, quarterly intermediate sessions and reports. All the team was involved and we moved to the goals together, making the totally transparent results sharing. A lot of what we planned, we achieved, some things are still in progress, but we are definitely on the right path!
  • 8 new great people joined our team, forming a strong QA department, strengthening Web and Mobile ones with a wider expertize and moving our HR and Accounting to the new level
  • 9 new projects were started this year – educational game for a museum, new wearable for the fitness experts, medical devices integration app, doctors training software, exhibition stand software for the famous sports brand, app for the fitness clubs chain, app for the tips counting, big screen app for exhibition purposes, and a platform allowing to find a needed healthcare specialist
  • We defined two directions we are going to focus on – Healthcare and Education, as we have a lot of experience in these areas, they inspire us and we believe the future is in EdTech and Healthcare IT!
  • We hit the $1M mark of earnings in Upwork, it is official!
  • Celebrated 5 years anniversary, which itself is a great achievement, knowing that only 1 of 2 businesses survive that long!
  • Had several remarkable team building events, and the absolutely awesome New Year in Thailand with the whole team!

2019 Resolutions

  • Setup a Business Development department, master different clients aqusition approaches
  • Focus on Healthcare and Education products, deepen our expertise, establish new exciting partnerships with the clients
  • Participate in the industry events and share our knowledge through the blog, whitepapers, educational videos, etc.
  • Keep growing, adding new exceptional people to the team
  • Stay awesome, have fun, do great products and never stop self-improving!

Let’s remember last year and it’s HIPAA-challenges and lessons.

The main change of 2019 was that HIPAA regulation updating of maximum penalties increasing and focusing on timely providing patients’ access to their medical records.

A year ago in April 2019, Human Services’ Office for Civil Rights issued a notice of enforcement discretion regarding the penalties. So 10 financial penalties about $12,274,000 have been paid to resolve HIPAA violation cases in 2019.

That is more than twice less than the previous 2018 record year for HIPAA enforcement. That year the final total for fines and settlements was $28,683,400, which beat the previous record set in 2016 by 22%.

Also 2019 saw the launch of a new HIPAA Right of Access enforcement initiative targeting organizations who were overcharging patients for copies of their medical records and were not providing copies of medical records in a timely manner in the format requested by the patient.

Citizen Health organization found that 51% of healthcare organizations were not fully compliant with the HIPAA Right of Access. Delays providing copies of medical records, refusals to send patients’ PHI to their nominated representatives or their chosen health apps, not providing a copy of medical records in an electronic format, and overcharging for copies of health records are all common HIPAA Right of Access failures. There is a reason for improving patient access to medical data in 2020.

We started to work as an agency on Upwork (former Elance and oDesk) in the summer of 2013, have earned Top Rated status, several The Best Agency and Freelancer awards and more than 1 million dollars since then. So, we look like people who know how to run the Agency on Upwork (though sometimes I do not feel this way at all:), Upwork invite me from time to time to be a speaker on their events, and people often ask me the same questions, so, I decided to collect them questions and answer in this post.

First of all, I must say this path is not for everyone. An agency is the first step in establishing your own company and, like any business, it requires a lot of time and energy. Moreover, it brings its risks and difficulties, and your work might become less stable and secure.

Another challenge is a lot of responsibility – you are responsible not only for providing your employees with enough money and interesting tasks but also for delivering excellent results in time, making your clients happy.

Before starting an agency, decide if you are ready to take this challenges and start your own business and if you do, let’s go to the next questions.

Find a partner. It requires at least two to make the team. You may invite another freelancer from Upwork or a colleague from outside of Upwork for a job, either full-time or part-time. It is good to have both technical and communication skills covered in the team.

Find a project for your team, making sure you can do it well, as the clients’ feedbacks are vital for the new agencies.

Some people think that being an entrepreneur means to have more money and more free time. It may be true about money (but believe me, not always), but you unlikely will have a lot of spare time.

As your agency grows and employs more people, you need to dedicate more and more time and effort to run the business. To not get overloaded, think about the right tools and processes, and look for good managers who can work together with you and take care of at least some of your responsibilities.

The biggest challenge is the balanced workload. You need to have the stable flow of new project for your team, to keep people busy and bring some profit to the company, but from other hand do not overload them with work.

From my experience, it’s better to find a person who will be responsible for business development from the very beginning, focusing only in this direction. I tried to manage both internal operations and new clients search, and we had a swing-like situation – either a lot of work and not enough people, or in contrary too few projects to keep everybody busy and pay our bills :)

You can find any professional at Upwork, but remember that ones with the best profiles are not necessarily the best performers. Check their skills giving them a test task or starting with the small projects, evolving to the long-term cooperation with successful candidates.

I would also recommend hiring a full-time Sales or Marketing Assistant, who will work closely with the team, know the people and their skills, understand all the values and processes. It will significantly help them to find the most appropriate clients and target audience.

Our main values are honesty and transparency. So we do everything according to the Upwork requirements – all our agency members are real people who have their own accounts and work directly with the client. We do not use any hidden schemes, intermediate communication layers, etc.

We operate as a company – almost all our people work from the office and they did not know about Upwork before joining our team. A couple of guys we found on Upwork and they work with us full-time remotely.

All our team members speak English fluently, so they can communicate directly with the client and they usually do. Our Project Coordinators focus more on the requirement analysis, planning, and product delivery than on the delivering messages between client and developers.

Contract details can be found in the profile, so there is no secret.

First of all, you should give a good example of excellent communication, managing expectations, and problem ownership.

Second, discuss the tasks with your team, because some things that are obvious to you, can be unclear to other people.

You can also establish some rules of communication with clients, work verification, tasks workflow, etc.

It is also important to have one on one meetings with every team member at least once per month to receive their feedback about the project, work conditions, collaboration with other people and give yours about the person’s performance, skills, and other things.

Usually, I (or Sales Manager when we had one) apply for jobs either from my account or suggest the most fitting team member, always saying that we are the company to keep things clear and honest.

New contract starting time really depends on the job you are trying to find, time of the year and your attitude. It used to take us no more than 2 weeks to find a new job two years ago, but now it takes much longer – more competition, higher rates, trying to find the project in our niche, makes it more difficult to find an appropriate contract quickly.

There are a lot of successful proposal tips in the Upwork blog. I can just mention the most important ones: customize your proposal to your potential client’s project, read carefully the job post and requirements, check your grammar and spelling.

If you can answer client’s questions or give some advice to them, you should certainly do it to make your proposal valuable and get it noticed. Try different approaches and compare the response rate to see which one works better.

You cannot change people, but you can change your attitude.

Most of the clients are reasonable and well intended, just try to put yourself in their shoes and understand what are their priorities, responsibilities, and fears. Communicate with them, explain the situation and manage their expectations.

Try not to be emotional. If the client argues with you, stay calm and ask yourself why it happens, what is their pain and what do you want to achieve with this conversation. Always aim to resolve a conflict in a win-win way – good both for you and the client.

My main principles are:

  • Be honest and transparent
  • Do what you promised
  • Be professional, always improve your skills and quality of your services.
  • Have an excellent communication with your clients – sometimes it is more important than an outstanding code
  • Admit your mistakes and fix them. You can always explain the situation to the client and they will understand
  • Respect your clients
  • Be a good leader to your team and take responsibility for them
  • Value your reputation of a reliable partner who can handle any difficult situation, believe me, it is a way more important than money

The video (in Russian) of my presentation on Upwork Freelance Forum:

I hope these tips are helpful. If you have any additional questions, you can ask in the comments or write me!

“We are proud to receive this award, and want to thank all the great people and companies who we have been lucky to work with, and who made it possible for us to become one of the top agencies on the market!”– Tetiana Kobzar, Founder & CEO of Diversido

A lot has changed since we were founded in 2013 — our team has grown, we’ve added new skills to our repertoire, and even changed our name.

But one thing hasn’t changed — we’re still a top-rated development studio. Completing more than 80 successful projects, we are an experienced and award-winning team, dedicated to developing the best solutions for our clients.

We’re proud to announce that we’ve been awarded for our work! Listed among Ukraine leaders on Clutch’s site, we stand out as one of the best agencies to work with.

Clutch is the leading platform for B2B ratings and reviews, providing detailed information on service providers and the projects they work on. By visiting our profile, or any of our competitors’, you’ll find valuable information like project costs, tools used, project management style, and most importantly, results.

Of the thousands of agencies listed on Clutch’s platform, it is an honor to be highlighted for the results we have delivered for our clients. Since joining Clutch, our clients have given us a perfect 5-star rating!

Want to know how we did it?

Our approach for every project we work on is simple — respect, responsibility, and problem ownership. We always put 100% effort into the projects we work on, treating each task like it’s for our business.

You can see exactly what we’re capable of by viewing our portfolio on the Ukraine directory on Visual Objects. This visually-driven catalog of top creative agencies showcases projects each vendor has worked on, making it easy for businesses to choose a service provider based on the quality of their work.

All of this information has helped The Manifest team’s 2019 research to identify top-performing agencies. We’re excited to be featured on this Clutch sister site, where our clients can gather more information on the state of tech while we’re working on projects together.

To learn more about how we can help your business grow, you can contact us online or give us a call.

Telehealth, remote patient monitoring, data analytics and even consumer-facing AI-based chatbots could play a key role in containing the outbreak of COVID-19 and help people who think they’ve been exposed to the novel coronavirus.

So IT Healthcare Tendencies for 2020 are AI usage, 5G advantages, AR for telemedicine, digital security is on the new level.

IT can help to stop the coronavirus but experts warn that digital tools are not a cure-all.

The Office for Civil Rights (OCR) at the U.S. Department of Health and Human Services (HHS) announced that it will use discretion for HIPAA compliance of telehealth communications tools from 17 of March 2020 during the coronavirus pandemic.

Communication technologies may not fully comply with HIPAA requirements, but OCR will not impose penalties for noncompliance because of the critical need to provide telehealth during the COVID-19 nationwide public health emergency. This applies to telehealth provided for any reason, regardless of whether the telehealth service is related to the diagnosis and treatment of health conditions related to COVID-19.

“We are empowering medical providers to serve patients wherever they are during this national public health emergency,” said Roger Severino, OCR Director. Special focus is to provide medical service for older persons and persons with disabilities.

Telehealth providers are temporarily allowed to use applications such as Apple FaceTime, Facebook Messenger video chat, Google Hangouts video or Skype. The patients should be notified about privacy risks of such non HIPAA compliant apps.

But the agency also specifies that Facebook Live, Twitch, TikTok, other public-facing video communication “should not be used in the provision of telehealth.”

Wherever possible, healthcare providers should use HIPAA compliant communication tools such as Skype for Business, Updox, VSe, Zoom for Healthcare, and Google G Suite Hangouts Meet and sign business associate agreements with technology vendors

Speaking with our clients about building software products, I see that some are unhappy with their previous experience working with remote teams. Most of the problems would not happen if the parties communicated properly when working together, as communication is the key to successful collaboration.

That is why I decided to write an article with recommendations for both clients and developers, how to understand each other better, work as a team, and bring great software products to life.

Respecting others, honesty, and transparency should be parts of any collaboration process, whether you are a client or a developer. Also, trying to put yourself into another person’s shoes helps a lot if you misunderstand each other. Those are general tips, now let’s see what each of the parties can do to make the communication smoother and more effective.

Clients and Product Owners

  • Have some requirement documentation, or ask the team to prepare one. Too generic and high-level specifications or reference like “make it the same as this app” is the shortest way to get the wrong estimation, and find yourself on a very different page with your developer. Spend some time to think more carefully about what you need to get done, document it, or ask the team to do it – we always start projects with Elaboration Phase, clarifying the requirements, creating wireframes, and doing all the needed investigations.
  • Be realistic about Time, Cost, and Scope. The famous Iron Triangle illustrates three main forces in project management, and it is important to understand that you can not fix all three parts of it, the maximum is two.

  • Be responsive. Answer the questions that the team asks, provide feedback quickly, make decisions in time. It helps to save time, focus, and do the right technical solutions when needed.
  • Have regular check-ups with the team. Having weekly calls helps to know the team better, hear the updates, discuss the solutions, understand where the project is on the timeline.
  • Tell them more about the business you are building, show the customers, how they use a product, it is the best motivation.
  • Ask your developers to do what is written in the Development Team section :)

Development Team

  • Do the proper planning before the project start, not on the go. Understand your deadlines, check if you are on track at least bi-weekly.
  • Document the solution, keep documentation updated, and make sure the client has access to it. It includes both technical and product documentation, as it is helpful for further development, testing, and support, easy involvement of the new team members.
  • Always use a task management system and keep it up to date. It should be where anybody can see the project snapshot – all the tasks, current statuses, assignees, comments, understand the blockers and bottlenecks.
  • Manage expectations. Provide status updates regularly, warn about delays, important decisions, plans changes, especially ones affecting the delivery dates or essential features.
  • Have regular calls or chats with the client. It helps to bring each other to the same page, quickly discuss the open questions, and feel closer to each other despite the distance.
  • Explain the decisions you make, try to make it understandable, not too technical. If there are several options, highlight all pros and cons.
  • Be constructive. If there are any problems, do not blame, don’t complain, but suggest a solution.
  • Keep the business goals in mind. When taking the decision or thinking about priorities, remember what problems the solution is designed to solve, what goals to reach, and focus on things that allow to reach them faster
  • Test your work. Even if you don’t have a QA engineer in the team, make sure the software you show the client is of decent quality. Have simple checklists and update them regularly, notifying the client.
  • Use the Earliest Usable Product approach. The best illustrated and described by Henrik Kniberg in his blog. Try always to have a usable product, starting with the simplest versions and continuously adding the functionality. In such a case, even if you won’t be able to implement all the functionality, customers will get the product. It also allows adapting to the customers’ feedback quickly.

Those are some of the main principles we apply in our work, and I hope they will help other teams to deliver great products and have excellent communication on the way!

If you’d like to discuss your case, do not hesitate to reach out! You can book a meeting with me via my calendar – or just drop me an email to

IT outsourcing is a major business optimization driver. It has an annual growth rate of 4.5% that should see the industry hit the $397 billion mark by 2025. Even though 78% of businesses are happy with their outsourcing experience, many companies are still reluctant to cooperate with external specialists. They fear losing control and efficiency or getting low-quality products.

The discourse is ripe with myths and misconceptions that we’ll try to dispel today, relying on our experience in Diversido – we have been helping different companies reach their business goals through outsourcing for 7 years.

Only Big Companies Outsource

According to Deloitte Global Outsourcing Survey 2020, the top reasons for companies seeking outsourcing solutions are cost (70%), flexibility (40%), speed to market (20%), access to tools and processes (15%), and agility (15%). These objectives are common for all businesses no matter their size. The COVID-19 pandemic and lockdown have impacted the processes of many companies, but small and medium-sized enterprises (SME) suffered the most. In this context, cooperation with outsourcing partners seems even more viable for SMEs.

As more business owners realize the benefits of outsourcing, the number of adopters grows. For now, every third small business (37%) relies on outsourcing to improve operational efficiency. Employers and employees get used to remote operations, so outsourcing provides an endless talent pool for many functions, from HR to accounting to marketing to software development. The number of SME owners looking for outside contractors is likely to exceed 50% by the end of 2020. Moreover, the outsourcing budgets may see an uptick as well, especially when it comes to IT outsourcing.

Outsourcing is an unbeatable solution for SMEs with no personnel budget to search, screen, and interview new team members. The same steps can be completed much faster and cheaper when hiring an outsourcing employee. Besides, the talent pool available for outsourcing is broader. It enables business owners to guarantee the perfect fit between the in-house team and the external workforce. After all, in 2018, getting access to skills unavailable in-house was listed as the top reason for outsourcing.

Outsourcing Means Poor Communication

Miscommunication occurs across all industries and business sizes, but it would be inaccurate to suggest that cultural and language barriers are impossible to overcome when dealing with outsourcing. In fact, it’s quite the opposite.

Outsourcing companies have had decades to develop an efficient communication toolset and ensure that all project stakeholders are on the same page from the first contact to launch. These include video calls and interviews with individual team members to ensure a perfect fit. Moreover, at the project’s onset, both parties sign a contract outlining the rules of engagement and breach-of-contract penalties.

The communication framework documentation should also be among the initial paperwork signed by business owners and outsourcing vendors. This document should specify contact people on both sides, project management and time tracking tools, preferred communication tools, and reporting schedule. By setting up the rules of engagement from the get-go, business owners can prevent major communication mishaps and increase successful completion chances.

Core Functions Should Not Be Outsourced

Small businesses have been outsourcing accounting for decades, along with customer support and other auxiliary processes. Delegating core operations, like software development, is gaining ground, too. But many companies are still reluctant to outsource, fearing loss of control, security breaches, or plain incompetence.

Still, Deloitte and other industry experts claim that outsourcing remains a primary driver behind the business transformation, regardless of the industry. For instance, software development provides instant access to talented engineers capable of helping SMEs brave the digital transformation. An experienced team can perform advanced tasks, including:

  • Business analysis
  • Software architecture design
  • UI/UX design
  • Frontend and backend development
  • Website or app overhaul
  • Project launch
  • Ongoing updates and technical support

Outsourcing allows for the freedom to pick and choose among experts to perform specific tasks in cooperation with an in-house team. It also lets the external team take over the project from inception to launch and beyond.

Outsourcing Is Always Inefficient

When relying not only on in-house efforts, businesses do not get constrained in terms of talent, expertise, materials, and capacity. Outsourcing provides access to unlimited human resources, knowledge, and skills. As a result, companies achieve the desired high quality of not only products but also the entire processes of creating these products. Business owners can now pick the best professionals to complete their tasks thanks to independent feedback aggregators, such as, and extensive service portfolios.

Additionally, a quality assurance (QA) framework should be in place before the project begins. Business owners should identify measurable quality parameters or deliverables and set up the ways to assess interim and final results. Every stage of cooperation should be rounded with quality assurance procedures, like manual or automated testing. The project should not go forward without achieving interim deliverables. This approach guarantees high quality.

Outsourcing Takes Away Control Over Business

The lack of control over the project and business is among the top outsourcing concerns for European companies. Incompatibility with the client’s requirements isn’t far behind. However, hiring an external team to supplement in-house efforts doesn’t necessarily mean zero control over the outcome. With proper expectation management and detailed documentation, business owners can retain maximum control and ensure understanding with an outsourcing vendor.

Mutual expectations should be discussed and listed at the onset of the project. Ensure they are realistic on both sides and do not contradict the vision and operational approaches of either party. Document any changes to the expectations and ensure they are followed.

Business owners and outsourcing employees should agree on a set of guidelines, rules, and problem-solving tactics from the start. If all else fails, termination of the partnership in the early stages can be much easier and cheaper than sticking with it despite the red flags.

Summing up all said above, we believe that communication is the key to successful collaboration, and processes of any complexity can be effectively outsourced with high-quality results for any size of the organization.

Let’s imagine you have a great idea for a digital startup. It can be a mobile application, a web portal, or any other digital product. One way or another, you will need a team of professionals to bring your idea to life. Speaking of a digital startup, we are talking primarily about developers, testers, designers, and marketers.

There are three basic options here – hiring agencies, gathering an in-house team, or using freelancers’ services. In order to make the material as clear as possible, we have chosen the question-answer format.

Inhouse outsource

When it makes sense to outsource and when it is better to do it in-house?

Let’s try to figure out what advantages each option has, and which one is better to choose.

In-House crew Advantages

  • The main advantage of an in-house crew is its physical presence next to the CEO of the firm. If entrepreneurs attach great importance to personal and visual control over employees, then this is a choice for them.
  • In addition, the convenience and level of communication with such a crew are much higher, since CEO can arrange live meetings to dispute all pressing problems and the upcoming modifications.
  • Fast feedback from the crew and processing of this data allows business owners to speed up the solutions implementation.
  • Most often, an in-house crew consists of citizens of one country, who, in addition to language, are also united by religious, political, and other views. This homogeneity avoids many of the barriers that can arise between people.
  • After all, one in-house crew is more likely to adopt the feelings that an entrepreneur puts into his project, to become a part of it. It is very difficult to get hired employees to have such an attitude towards your product.

Outsourcing Team Advantage

  • The main advantage of outsourcing is that such services are usually provided by specialized companies that have made a certain direction with their main work profile. Thus, a good team of truly powerful specialists can be concentrated in such a company. Hence the opportunity to receive much higher quality and specialized services.
  • The product owner can concentrate exclusively on business tasks. All questions related to employee compensation, insurance, education, and office are taken over by the agency.
  • Reduced risk as specialists working on the project aren’t native employees and can be quickly replaced. In addition, the relationship with the agency is simple and, if necessary, the CEO can complete its cooperation with them quickly enough (usually, in a month term).
  • Outsourcing is fast. In fact, it is enough to contact the required company, schedule a meeting, at which several people will be present and the development will begin the next day.
  • An outsourcing team doesn’t need to be assembled piece by piece. Simply put, this team is already assembled, it works together and it has completed cases that CEO can familiarize itself with. Such factors increase the trust of the team, and how quickly the work can get started. If such a team needs to be assembled, the business owner will not waste time on it – the agency will undertake all the hiring and recruiting work.
  • By choosing to outsource, an entrepreneur avoids the risks associated with the fact that specialists may not have a sufficient level of skills. The real level of outsourcing teams can be assessed by quality indicators and they are obliged to do their job exactly as agreed and on time.

Summarizing the up-written, we can come to the conclusion that both models satisfy the needs of entrepreneurs. However, choosing to outsource has a number of undeniable advantages. In addition to the trust, speed, and responsibility mentioned above, it is important to understand that budgeting with outsourcing teams is also easier. In a nutshell, the entrepreneur negotiates certain finances and the development is carried out within the framework of this budget. Any going beyond is predictable and understandable.

Finally, by working with an outsourcing team, the product owner can deploy the product faster. When working with a startup, deployment speed is a factor of great importance.

Who to hire – an agency or freelancer?

Conversations about which option is better – a software agency or freelancers, have been going on for a long time. As elsewhere, each option has its fors and againsts, which we offer you for consideration.

Benefits and drawbacks of collaboration with freelancers


  • Freelancers are a good option for small projects and short-term tasks. The main plus of freelancers is that they are readily available on freelancing platforms. Therefore, working with a freelancer can start almost immediately, the main thing is to discuss working conditions and deadlines. If an entrepreneur has a small specific task, then a freelancer is an ideal option.
  • Lower costs. It all depends on the details, but in most cases, the rates of a freelancer will be lower than agency services.


  • Freelancer behavior can be fluid. So, it happens sometimes when a freelancer can become unavailable or switch to another project.
  • Difficulties with support. After the completion of the work, freelancers switch to new projects, and therefore it can be difficult to plan a support program with them and set up effective communication.
  • Low guarantees of the required quality. Often, agencies pay more attention to the quality of their services, as they value their reputation. When working with freelancers, you will need to take more actions to ensure the quality you require. For example, develop a detailed contract with clearly defined tasks and responsibilities, which the freelancer will be ready to sign.

Benefits and drawbacks of collaboration with agencies

Agencies, by their very nature, are more suitable for working on long-term and large projects or tasks.


  • Scaling. In other words, you can start collaborating with fairly simple objectives, but this does not limit you at all. If the crew, the project, and the business as a whole expand, the agency will be able to expand the range of its services and the collaboration will continue without interruption.
  • The agency assumes responsibility for the quality of the services provided. In addition, support during the work and after its completion is also higher than in the case of freelancers. They value their reputation and therefore are not interested in disappointing their client.
  • Finally, working with agencies implies additional trust and confidence stipulated in the contract. Agencies are legal entities that undertake certain obligations, for example, to complete work on time. They undertake to invest in the agreed budget and time, and any risks are calculated in advance and invested in the cost.
  • In most cases, all members of the agency’s team are located in one place and work together for a while. Therefore, their communication is more agile and in general, they work more smoothly, reducing the risk of issues.


  • Agencies are not a particularly viable option for working on short-term tasks, in view of the fact that the registration of such work may take more efforts than the work itself, and therefore it simply does not make sense.
  • Also, the cost of agency services can be higher in the short term than the rates of freelancers. This is true, however, at a distance, and in terms of the final quality, agencies still win over freelancers by a wide margin.

To sum up, agencies and freelancers are simply good for different tasks. There is no point in contacting an agency for a short-term task. That’s when a freelancer is your choice. But, if you are in the mood for long cooperation and if your idea involves various specialists and teams, then the agency is what you need. In addition, in larger projects, appropriate finances are involved, and in such a situation it is crucial to cooperate with a party that provides guarantees and values its reputation.


How to ensure source code IP rights?

The written code, like any other product, is a subject of Individual Property. It is the question of who will own the rights to this code after the elaboration is completed.

Many software agencies take this issue into account and completely pass the ownership to the code to their clients. However, in order to be sure of this, you must always separately articulate this issue, and the sooner the better.

In order to understand how to secure your code and ownership, you must understand what kind of code exists in nature. Most often, all project code can be divided into three main categories – unique code, pre-existing code, and open-source (available to everyone) code.

  • The ownership of the unique code belongs to the party that created it, e.g. to the agency. However, for the most part, these rights are passed under the terms of the agreement to the end consumer.
  • The open-source code can be used without any licensing. However, there are different situations, and therefore we advise you to carefully study the specific open-source you use for any restrictions.
  • Pre-existing code is something that the IT vendor has created earlier to use in its projects. They can use such code for other projects, including yours, but software companies can not pass the ownership of this code to another party, as they may need it in the future. The best option here would be to settle a license for this code.

Also, to ensure additional security, you should regularly conduct an IP audit with the help of legal services from the outside. In addition, all records regarding the code creation should be kept until the last days of the product’s existence.

Can a developer disappear right after receiving the money?

In order to be safe from such sad consequences, you need to take several measures in advance. You need to check with whom you work and develop contracts that imply legal obligations. After that, all work needs to be broken down into milestones, from small to more complex. In this case, payment will also be carried out in stages, so developers will not have the motivation to abandon you. After all, it’s not worth transferring all the money until you get the final result.

In addition, in the T&M model, you can pay after the fact for the work performed. Also, don’t forget about trial periods, so that you can make sure that the specialist performs his tasks efficiently.

To ensure that this pay-per-work-done system will work, you need a reliable arbitrator. This service is called Escrow. Its essence is as follows, both sides of the process conclude and sign an agreement where the development is divided into small stages. All these documents are sent to escrow, and then the workflow goes like this:

  • The client must send the entire cost of the work to the Escrow account. This money will stay there until the developer reports that all tasks have been completed.
  • The client checks the completed work and informs the Escrow that the work has been done satisfactorily.
  • Finally, Escrow sends the finances for the work done to the developer.

For the client, this eliminates the possibility that the developer will disappear with the money. For the developer, in turn, this is a guarantee that the client is solvent.

How to ensure that time and cost estimation is adequate?

In order to be convinced of the adequacy of the assessment, you must decide on the collaboration approach – Fixed Price or Time & Material.

Fixed price. With this form of cooperation, it is necessary to ensure that both parties fully understand the entire scope of the further work. Start with the Discovery phase, during which all demands are clarified, wireframes are drawn and technical investigations are carried out. This makes it possible to create the correct estimate. This estimate should be as detailed as possible and broken down into small tasks. Thanks to such detail, the client will be able to understand whether the estimate is adequate for each small task and the job as a whole.

Time & Material. Here, it is all about hourly rates. In order to make sure of their adequacy, you can compare them with the rates on the market in this region. A good piece of advice here is not to seek out cheap specialists, as the quality of their actions is also likely to be low. In addition, don’t forget that people work at different speeds, and therefore a more expensive specialist can do the job faster and ultimately turn out to be cheaper than a low-rate developer who will spend a lot of time. Therefore, a good strategy in this model would be to start cooperation on the sly with something small and gradually build up the team.

What work approach is better for me?

These are the two main collaboration approaches that are common in the industry. . Both have their own characteristics, as well as advantages and disadvantages. In order to figure out which of the methods is better for you personally, we suggest that you evaluate their main diversities.

The Fixed Price (FP) model is good in cases when all parties clearly see the entire scope of development and need a clear forecast for the finances. However, the FP model requires more preparation time, and the start of development can be delayed because every task and process must be discussed, evaluated, and validated. Further, any change will also take more time. Also, in such a model, all the risks remain with the developers, so their side is likely to be followed by a proposal to slightly enhance the final estimate due to possible issues and risks.

Time and Material (T&M) is good exactly when the full scale of development is unknown, and the work itself must be started immediately. It is also your choice if the subsequent tasks are not obvious and no one can predict how and when they will appear. Still, you can plan, for example, a monthly budget, but the total estimate and scale of work will still remain approximate. Hence the obvious rule that all FP projects switch to the T&M model after the main work is over and the support stage begins.

What will suit me most?

It all depends on the features of the project. For a product where there is a specific task that is clearly described and everyone is sure how long it will take to develop it, the FP model is better suited. Faster tasks without understanding the complexity of the entire project is a situation for the T&M model.

How to make sure developers don’t mess up the process?

Be careful when choosing specialists, be they freelancers or agencies. Study as much of the information available: look for feedback, see their ratings on the companies listing, talk with their previous clients, etc.

  • Clearly define and describe your goal. Developers love the accuracy and the more accurately and in detail the task is described, the more likely it is to get a decent result in the end.
  • Sign the written agreement. This is a purely legal decision that formalizes your relationship with developers to create a clear line of dependency and responsibility.
  • Have a plan and roadmap of upcoming development – do milestones, planning, demos.
  • Set up plain communication with the team so that you regularly receive updates regarding their status.
  • Set up a system of intermediate goals and KPIs to ask developers about their transitional success.


It is ok to be nervous starting a collaboration with new people and trusting your idea in somebody’s hands, but with proper preparation, choosing the right partner, and doing all the necessary precautions, software development can be an easy and stress-free process!

2017 was a year of changes, experiments, and new discoveries, new partners, clients and colleagues, interesting events and great plans for the future!

  • This year we met a lot of our beloved clients in person – visiting the UK and the US. In the US we stayed for 2 months traveling from the East to the West Coast – an unforgettable experience!
  • We attended several major industry events, like WebSummit and The Next Web Conference
  • 7 new clients trusted us their products and ideas
  • We moved to the new office – bright, spacious, with big roof-top terrace and spectacular view
  • 6 brilliant new people joined our team
  • First team-building in the mountains – skiing and snowboarding trip
  • We love learning, and this year was definitely very productive in the knowledge gaining, helping us to better organize our work, structure the business and set up several important regular reports.
  • Several productive partnerships were initiated this year, and we hope it is only a beginning!
  • We were featured on Upwork home page and Instagram
  • Of course, we faced some challenges as well – few important people leaving, dealing with tough deadlines in the limited resources condition, etc. But we believe, that what doesn’t kill you, makes you stronger and all the challenges are the good opportunity to reflect and learn your mistakes, becoming wiser and more experienced as a result.

2018 Resolutions

  • Set, plan and reach the strategic goals
  • Constantly improve working processes, structure and approach
  • Find new clients and partners and continue successful collaboration with the current ones
  • Add new great people to the team, keeping the current team happy and motivated
  • Widening our technologies stack
  • Reach $1M earnings mark (we are very close, by the way)

Five years ago, we received an interesting and challenging request from the client. The task was to create an innovative healthcare product that would help the medical community improve the quality of care, accelerate research, and perform more precise patient data collection.

Who is the Client?

The client is a mobile health platform that modernizes brain healthcare with on-demand cognitive, psychiatric, and neurological evaluations.

What were the business goals?

The business goals were:

  • Building a complex mobile application, specifically geared for the medical community
  • Having a proper precision measure and security standards
  • Meeting HIPAA compliance criteria
  • Setting up the first studies in the Research Universities that would use the product
  • Getting ready for the new round of funding
  • Gaining FDA approval, eventually

What kind of challenges did they face?

To provide a quality alternative to the old pen-and-paper tests the new platform should have fulfilled the challenging requirements:

  • A precise measurement of all the user’s actions stored securely on the server
  • Quality speech recognition service that would work offline
  • The HIPAA-compliant mobile application and backend
  • Engaging tests to keep patients’ attention for a long time
  • The carefully versioned and documented application so that it should be clear which version of the app the data belongs to
  • A transcription system for processing the patients’ speech
  • The app that is easy to understand and use for elderly people with some cognitive impairment
  • The UI design suitable for different possible cases like left- and right-handed users or color-blind people
  • Easy access for clinicians to a useful data processing dashboard with precise permission schemes
  • Explicitly stated user consent to participate in the study and agree to data processing

What type of products did they need?

The platform consists of:

  • A mobile application that collects information about the patient via a short questionnaire and then provides an individual (defined by a clinician) set of cognitive tests in the form of engaging mini-games, with all the user activity data collected and sent to the backend
  • The backend that collects and processes all the data and an Admin panel for managing users and patients
  • A dashboard for clinicians with data visualization
  • A web application that transcribes all the voice-recognized records

A few words about us…

We are Diversido (, a web and mobile development company from Ukraine with strong experience in healthcare and education solutions. Communication, responsibility, honesty, and transparency are the key values that allow us to successfully deliver products since 2013.

A short video about us and our first steps:

Applied approach and solution

  • As the product was innovative, the requirements regularly changed based on the clinicians’ and patients’ feedback. High flexibility was needed, so we chose the Time and Material approach.
  • We chose Unity 3D for the mobile application. It is designed for game development, has a lot of useful features for games, and is a cross-platform solution, so we could easily add Android when needed.
  • We used Ruby on Rails first as the backend technology. With it, it’s possible to quickly build an elegant solution and it has a good admin console out of the box. But later, it was migrated to Python with Django because it allowed for better integration with the scientific data processing libraries.
  • For the front-end, we chose ReactJS as a robust and effective technology. It allowed us to create a responsive web application with a set of reusable components.
  • PHI data was stored on the HIPAA-compliant TrueVault servers.
  • We tried several different speech recognition services and chose the most fitting one — OpenEars, IBM Watson, Kaldi.
  • We applied Agile best practices in the work process, like daily meetings, regular status updates, control of the overall progress, continuous delivery and integration.

Work process in details

We applied the Agile iterative approach. We started with the minimum functionality, with deliverables as the working system, and added the new functionality during each consequential iteration. So, it was possible to release it at any time, collect feedback from the clinicians and patients, and adjust correspondingly.

Each iteration consisted of the following phases.

Phase 1 — Requirements Analysis and Planning

Tasks to be done are discussed, clarified, documented, added to the backlog, and prioritized, based on the received feedback and the market demand. After that, we plan which tasks we are going to complete in the next iteration.

Phase 2 — Design, Development, and Testing

We always follow the continuous integration and delivery principle — starting with the minimum functionality, first iteration deliverables are the working system that each consequential iteration adds the new functionality to. So, it is possible to release it at any time and create demo builds to show to potential clients or investors.

All stages — design, development, and QA — are carried out in parallel. While waiting for the design of particular elements, developers focus on ones that do not require design resources, and a QA engineer prepares checklists and test plans before the first task is ready for testing.

We have daily meetings with the team to have quick updates, discuss ongoing questions, etc.

Phase 3 — Deployment, Review, and Launch

At the end of the iteration, we have all the 100% complete features and tasks available in the Staging environment. All stakeholders are able to check it up and share their feedback.

If everything looks good, we deploy it to Production, create the corresponding builds, QA does the final testing to make sure everything works properly, and we are ready for the new iteration. But before starting it, we have a short retrospective on how the previous iteration ran and what should be improved.


  • We created a set of mini-games replacing pen-and-paper tests for the following assessments — attention, calculation, executive function, fine motor function, verbal learning and memory, processing speed, speech, language, and visuospatial function.
  • The product is a HIPAA-compliant solution that is getting FDA approval.
  • The company filed several patents;
  • The solution is used for multiple clinical research studies

Feedback from the Client

They’re committed to their clients and care about the products they work on. You can’t find a better team for mobile game development.

What’s Next?

We would be happy to tell you more about the Healthcare products development and innovation integration to them or assist in any other way, just drop us an email at

A while ago, our team received an interesting offer — to help our partner with two startups and their implementation.

Who Is the Partner We’re Talking About?

AspireIT focuses on startup development. In other words, it helps entrepreneurs market their ideas and turn them into a profit.

Abdo Riani is the company’s founder and a writer for reputable magazines such as Forbes and Entrepreneur. His articles mainly cover tips, strategies, and insights related to launching startups.

To learn more about Abdo Riani and AspireIT, check his official site —

What Were Our Business Goals?

During the validation period, both startups that Abdo was working with turned out to be very promising. Their main goals were:

  • To find a reliable partner who would focus on the tech side of the business
  • To develop a high-quality MVP and enter the market as soon as possible
  • To test all assumptions and ideas quantitatively with real users
  • To do it all within the budget limits and meet all the deadlines

The Challenges Along the Way

Abdo Riani has had an opportunity to launch several startups himself and work as a partner to numerous early-stage startups. He gained experience by working with several teams around the globe and faced certain challenges from time to time. The challenges of working with outsourcing teams include:

  • Not being able to meet the expectations
  • The lack of clarity and honesty
  • Additional management, control, and oversight
  • Insufficient knowledge and experience of teams

What Types of Products Did They Require?

  • Web apps for the delivery of on-demand goods
  • Mobile apps for economy sharing (iOS and Android)
  • Both clients planned their budgets in advance, so we decided to go with the fixed-price MVP development approach.
  • The two teams worked on two different projects, and we started developing their respective products at the same time.
  • Our framework of choice for mobile apps was Xamarin. It allowed us to save up to 40% of the development time due to the business logic code reuse with keeping native user experience.
  • Our backend technology was Ruby on Rails. It has a great admin console out of the box and helped us build elegant solutions in no time.
  • The frontend technology we decided to go with was ReactJS. It is robust and effective, making it possible to create a responsive web app along with several reusable components.
  • All work processes were conducted with the best Agile practices in mind. We had daily meetings, regular updates, control of the progress, and continuous delivery & integration.

The Work Process Explained Step-by-Step

Step 1 — The Elaboration Phase

Fixed-price projects require paying additional attention to detail to make sure that both sides are on the same page. The elaboration phase mainly involved communicating with the client in order to clarify the scope of work to be done. We went through various scenarios and conducted a technical investigation to create the final product’s wireframes, with all features mapped to the screens.

By doing this, we were able to make time and effort estimation as accurate as possible. Moreover, we split the work into various milestones and intermediate deliverables.

Step 2 — Designing UI/UX

Our designer studied the wireframe and came up with UI mockups, paying close attention to usability and creating every single screen as it would look in the final product.

Step 3 — Continuous Development & Delivery

Building a minimum viable product (MVP) means creating a product with basic functionality. This was the first milestone for us. It had a working system, and we were adding additional features with every new milestone. Simply put, the product was ready for release at any time.

We performed QA along with the development as we tested on the Development and Staging environments.

It goes without saying that we reported on each milestone to our clients who reviewed and approved them, providing adequate feedback that we would address.

Step 4 — Release to Production

As soon as our clients approved the planned MVP scope, we assisted them with:

  • Setting up production environments and deploying web apps to them
  • Preparing mobile apps for publishing on AppStore and Google Play

Step 5 — Support

After the product was released, we joined forces with our clients once again to help them address the feedback from early adopters. Moreover, we helped them fix any additional issues and implement new features into their product. Finally, we answered all their questions and assisted them with several other tasks.

The Results

  • Both apps were launched in time. It took four months for one and six for the other app.
  • Clients had the freedom to focus on other aspects of their respective businesses, leaving the development process to us.
  • One of the clients merged with an indirect competitor later on.
  • The other client is still active on the market and is self-sustaining.
  • Both companies gained thousands of active subscribers.
  • Both products resulted in revenue, which is a huge accomplishment if we take into account that most startups fail to reach that achievement.

Feedback from Our Partner

What Now?

Let’s chat! We’d like to meet you and point out some of the common mistakes you should be aware of when building an MVP. If it sounds interesting, drop us a line at!

It is a common situation when new project discussion comes to the questions like “How long will it take?” or “How much will it cost?”. And it is important to understand that project evaluation is impossible without a clear understanding of the l scope of work, technical details, and investigations.

That is why we introduce the Elaboration Phase as a part of the product development cycle.

What is the elaboration phase?

In a nutshell, it is a pre-development stage of the project’s creation. It involves numerous investigations and helps to define the project’s scope and clarify all the requirements. Our specialists are analyzing all the future product’s technical requirements, creating clear wireframes and high-level solution descriptions along the way.

As a result of the elaboration phase, a client will get to see a full-fledged explanation of what technical solutions and what tools will be used in the process. Also, we forecast possible issues that might arise and provide mitigation strategies. All of this is done to estimate the cost of the resources required to complete each planned project activity and set a timeframe for it.

Vital elaboration stages

The elaboration phase can take from 2 weeks to a couple of months, depending on the project’s scale and complexity. It is paid and requires the skills and time of the project/product manager and development specialists.

Working closely with a client to fully define the scope

The starting point is the preliminary analysis of customer requirements. It is performed by a project/product manager or a business analyst. The customer has to provide as much information as possible about how they see the final product, what functionality they need, and the main principles of its operation. We generate these data by conducting a question-answer session with a customer. Every detail is of paramount importance and should be properly documented.


A wireframe is a visual representation of the product that outlines its functionality, basic elements, and transitions between them. This task is entrusted to a group of specialists or one dedicated expert like a project/product manager, business analyst, or designer. We create clear wireframes using special tools like Figma or InVision to describe the functionality with detailed, logically associated screenshots.

Working out technical specifications

Senior developers determine and analyze requirements from the technical side and create a high-level solution architecture description with techniques that we are going to use.

Documenting project proposal

All details are documented in the form of well-grounded proposals so the client can see a clear picture of what we are offering. It should be a well-structured document with comprehensive information covering the following areas:

  • project overview
  • architecture overview
  • functional elements
  • third-party infrastructure + costs
  • system architecture and design
  • team structure
  • time and cost estimation
  • approach to the project
  • out-of-scope tasks

Why is it helpful to both customers and developers?

Both the development team and the client have definite expectations, expertise, and resources. The elaboration phase is meant to clarify these qualities and reach a consensus. Simply put, it makes our collaboration more productive and eliminates any misunderstandings.

As a result, customers can understand how much the product will cost and how soon it will be completed. Moreover, a properly coordinated elaboration phase allows for precise planning of the project’s budget and functionality. In turn, the developers get a full vision of the client’s expectations.

Effective communication entails a detailed and nuanced understanding of work-related tasks and processes by all team members.

The main components of effective communication are:

  • Transparency

Quite often, employees are given access to information only on a need-to-know basis. This is an understandable approach regarding sensitive data, but getting staff acquainted with the current goals of your company is beneficial for a variety of reasons. First of all, it builds trust and a sense of belonging. Second, it enables a company to truly benefit from the creativity and knowledge of its employees. With the bigger picture in mind, they can offer innovations and more efficient ways of organizing their workflow.

  • Feedback management

It is vital to encourage your employees to provide their managers and colleagues with meaningful feedback. Managers should respond to every feedback, even if briefly.

  • Idea generation encouragement

Idea generation should receive particular praise. If a certain idea cannot be implemented, managers should explain to the person who proposed it, in a friendly and respectful manner, why it is not suitable. It is also important to reward people whose ideas have benefitted the business.

  • Professionalism and mutual respect

Regardless of position, every staff member must respect others. No insulting personal comments should be tolerated, as this creates a toxic work environment.

  • Security (data encoding and decoding)

Team members often share information and documentation that might be classified as it can be used against company interests. Therefore, any communication channel used by employees for work-related issues must be secure.

How to Manage Working Team Process Remotely

Managing the working process remotely can feel like a challenge, especially considering that many have little to no experience in it. The COVID-19 pandemic stimulated the demand for tools that can make it easier to communicate online and manage remote work processes. Here are some examples of communication tasks that need to be resolved for efficient remote communication:

  • Setting communication norms and imposing limitations

It is recommended to set norms and boundaries that must be followed by all team members. The company should choose a particular messenger for work-related online communication, set a time frame when people are allowed to send reports to each other, and choose a platform for video calls as well as tasks management.

Depending on your preferred management style, you might want to limit the use of jargon in working chats or set dress code guidelines for online meetings. Your team members should be able to concentrate but not feel repressed.

  • Establishing task management standards

One of the most crucial parts of creating a strong remote communication corporate strategy is the establishment of clear task management standards. Every person must understand what they need to do and what deadlines and priorities are. Some of the popular programs that can help with this include Goalton, Jira, and Notion. They can be used for task and data management, with each harboring many useful functions.

  • Favoring video calls over texting for important discussions

While trying to communicate every little detail over a video call might be impractical, when it comes to important issues, nothing can replace the ability to perceive your interlocutor’s body language.

Prominent video-conferencing platforms nowadays include Zoom and Google Meets. There are slight differences in the functionality of the two programs. For example, when comparing free versions of two apps, Google Meets can serve up to 250 participants for 60 minutes and Zoom — up to 100 participants for 40 minutes. On the other hand, Zoom offers customizable backgrounds and appearance-enhancing features.

  • Holding one-on-one meetings

Even if you can’t see each other all the time, it is important to spend time discussing different topics privately, whenever possible. This strengthens bonds between different team members. For a manager to communicate with an employee individually creates opportunities to learn their ideas and answer their questions.

Not everyone participates in group discussions. It should not be viewed as a personality flaw, but rather a peculiarity. Those people who prefer listening should be first in line for one-on-one chats with others.

  • Implementing time-tracking tools

Knowing how much time it takes to do a certain type of task can help managers to create realistic schedules, deadlines, and target objectives. Another benefit is the opportunity to identify areas that might be optimized for more efficient time management. Some of the well-known time-tracking pieces of software are Clockify and Toggl, with the latter being slightly more expensive for larger teams but offering extended functionality.

  • Establishing contracting norms

Hiring has never been easy. You have to sift through the candidates trying to distinguish which one is the best fit within a limited time frame. Having to conduct interviews online doesn’t make the process easier. But it does offer HR experts and managers access to a much larger scope of candidates, as location seizes to be an issue to consider.

To make the whole process smoother, it is recommended to establish clear standards for contracting remote, in-house, and part-time employees, specifying how contracts should be formalized and approved.

  • Don’t overmanage or micromanage

Micromanagement presents many perils, and yet it is a mistake made rather often, especially by those who are new to managerial roles. It stresses out both the manager and employees. Remember, it isn’t necessary to demand reports on every little action — just the important results.

Don’t constantly observe employees doing their tasks; it reflects your lack of trust in their abilities. But remember to be open to any question that they have. This way, whenever someone is unsure of how to act, they will ask.

How Online and Offline Team Communication Differs

Online and offline modes of communication have their advantages, disadvantages, and peculiarities.

Offline communication is what most people are used to. It enables team members to spend more time discussing all the aspects of work-related issues and use synergy to come to mutual results. Working at the office also allows to hold meetings using whiteboards and projectors, and it can boost relationships between team members. Many people feel more focused and concentrated when at the office.

On the other hand, constant noise from your colleagues’ discussions can and does feel distracting to many. Working from home offers many advantages, from saving time and money on commuting to the possibility of working from abroad. Communication, however, might be a challenge, if not executed properly. When it is done right, one can leverage the many possible benefits of online cooperation.

One of the biggest advantages is that all online communication can be logged and cataloged for later referencing. Another benefit lies in the fact that written reports tend to be superior to oral ones, as an employee can structure their thoughts better. Online communication has fewer emotional implications and therefore can be more logical and unprejudiced.

Online team communication can compete with the offline kind and even be more effective and comfortable if all the important details are considered.

Necessary Communication Skills to Master

Team leads and managers need to have particular skills to make team communication effective and boost working results. Some of those skills are:

  • Active listening skills

Yes, team leads and managers are usually more experienced than their employees. After all, they were selected for those positions for a reason. But thinking that your vision is always the best one can lead to lost opportunities. Managers should listen carefully to every team member’s point of view, without automatically assuming that it reflects their own.

  • Readiness to encourage and manage feedback

At the risk of reiterating, feedback is important. It can help to make sure that everyone is on the same page as well as provide valuable insights.

  • Teamwork and the ability to delegate

The responsibility for the project’s success ultimately lies on the project manager or the team lead. This makes some of them falsely assume that all the important work must be done by them personally. It is important to organize effective teamwork and delegate various tasks to employees according to their capacities, which are often underestimated.

  • Empathy

Learning to understand the motivation, interests, and aspirations of your colleagues and subordinates is vital for effective communication and management. That includes finding out what your teammates hope to achieve in their professional life, what tasks they enjoy doing the most, what they dislike or fear. Knowing this can help a manager to elevate hesitancies and keep all the team members productive and satisfied with their work.


Effective team communication is an integral part of every successful business. Currently, many companies struggle with a concept that is new for them — online communication.

Even though the change for most was necessitated by external forces, such as the pandemic and subsequent lockdowns, it can be turned into an asset. Working from home and remote communication has many advantages for management and employees alike. For example, it dramatically expands the pool of candidates for vacant positions, as managers are not limited by geographic reach anymore. Employees save time and money on the commute.

For effective online communication, it is important to ensure transparency, mutual respect, and the security of shared data as well as to encourage idea generation and feedback. Some of the useful techniques to achieve this are the establishment of communication, contracting and task management norms, the implementation of time-tracking tools, and the prevalence of video calls and one-on-one meetings.

Have you wondered how patient information protection works? Or why is HIPAA compliance such a big deal? For those who have, we have prepared a must-read HIPAA guide for 2024.

HIPAA is short for Health Insurance Portability and Accountability Act. The original Act saw the light of day on August 21, 1996. It provides standards for the safety and privacy of protected health information (PHI). The Office for Civil Rights (OCR) ensures that all the entities meet HIPAA standards. The Department of Health and Human Services (HHS) handles HIPAA compliance regulation.

What Is Protected Health Information (PHI)?

One of the most crucial things in HIPAA compliance is the notion of PHI. It refers to any demographic data that identifies a patient or client. Data such as financial information, phone numbers, names, and full facial photos fall into the PHI category.

Handling PHI is a part of any HIPAA-responsible organization. To guarantee the integrity, privacy, and security of PHI, every health care company must devolve along with HIPAA Rules.

Companies often store PHI in electronic format. ePHI is an acronym for electronic protected health information. It refers to any transmitted or stored PHI on electronic devices. You can find ePHI regulations in the Security Rule section of HIPAA.

Who Needs to Be HIPAA Compliant?

Two types of organizations fall under HIPAA Rules. The first one is a covered entity, and the second one is a business associate.

The former can be any provider of medical services. A person that has PHI can also represent a covered entity. Such a person or organization must comply with the Rules stated by HIPAA. They must have a risk assessment and compliance training for the staff. Having a book of evidence with Policies and Procedures is a must for any covered entity. Here are some of the examples of covered entities:

  • laboratories;
  • hospitals;
  • optometrists;
  • dentists;
  • mental health providers;
  • nurses;
  • pharmacies;
  • call centers;
  • healthcare workers;
  • radiologists;
  • physicians;
  • durable medical equipment providers;
  • ambulance companies;
  • social workers.

There are some exceptions. For instance, a hospital is a covered entity. However, their employees and healthcare providers are generally not covered entities. Employees who provide health plans or benefit programs are hybrid entities.

Business associates are companies that encounter PHI in any way throughout their work. They deal with protected data under the authority of a covered entity. There are plenty of companies and service providers that process or manage PHI. Here are some of the examples of business associates:

  • IT providers;
  • third-party administrators and consultants;
  • accountants;
  • cloud and physical storage providers;
  • lawyers;
  • medical transcribers;
  • consultants.

They all need PHI to perform their services. Every business associate signs an agreement with their cover entity. This agreement is mandatory for HIPAA compliance. It describes the permitted uses of PHI. The agreement also states what happens with the information in the end. Sometimes patients get their data returned, but in most cases, the data gets destroyed.

Business associates have the same responsibilities regarding HIPAA compliance as covered entities. Both parties sign the agreement to clarify this fact.

What Are the Main HIPAA Rules?

Since 1996, there have been several updates to the Act. With each update came small changes to the Rules. The most drastic changes occurred in 2009 with the HITECH Act, which promoted the use of electronic medical records. In 2020, with the advance of the COVID-19 outbreak, HIPAA Rules became more flexible. It happened thanks to the Notification of Enforcement Discretion by OCR. However, the main clauses in the Rules have remained immune to the changes.

The HIPAA Privacy Rule

The most important and the first HIPAA Rule is the Privacy Rule. It mandates data protection on anyone who stores, uses, or creates PHI. The Rule is affirming each person’s rights over their personal data.

The Privacy Rule outlines conditions and limitations regarding the use and disclosure of medical data with and without the authorization of its owner. Moreover, this rule provides patients with the right to access, get a copy, or make changes to their data.

It’s the OCR who investigates violations of the Privacy Rule. Since 2010, the OCR has settled over 150,000 cases.

The HIPAA Security Rule

The Security Rule is a document that describes ePHI protection standards.

The Security Rule implies that all compliant parties maintain three types of safeguarding mechanisms: administrative, technical, and physical. They are security precautions that preserve ePHI from unauthorized access.

Each organization determines the specifics of its data security regulation. It is an essential part of the company’s HIPAA Policies and Procedures. Besides, companies must conduct annual training on Policies and Procedures. This training will be liable only when documented with attestation reports.

The HIPAA Breach Notification Rule

OCR introduced the Rule in 2009 with the HITECH Act. All HIPAA-responsible organizations bear certain obligations under the Rule. The chief responsibility is to notify the affected persons, the HHS, and, in large cases, the media about the breach of PHI. The obligations also include:

  • mitigating the consequences of the breach;
  • carrying out breach investigation;
  • disciplinary actions with any member of the workforce who violated HIPAA Rules.

A breach compromises the privacy or security of the information. It is the use, acquisition, disclosure, or access of PHI without following HIPAA Rules. Any unauthorized disclosure of PHI is a breach of HIPAA.

The HIPAA Omnibus Rule

In January 2013, HHS published the HIPAA Omnibus Rule. It provides individuals new rights to their health information. It strengthens the government’s ability to enforce privacy and security protections. The new Rule outlines who is a business associate. Here are some other things that the Omnibus Rule introduced:

  • limits on information sharing for marketing and fundraising;
  • a patient’s right to access the electronic version of their medical records;
  • a patient’s ability to have information kept private from their health plan;
  • prohibition on the sale of information without authorization.

The Omnibus Rule makes business associates liable under HIPAA. These organizations become accountable to consumers and HHS for safeguarding PHI. The Rule also states that any unauthorized sharing or use of PHI is a breach of the regulations. Reported data breaches increased in number thanks to the Rule.

What Is Required for HIPAA Compliance?

Each HIPAA-responsible company must keep up with the set standards. Here are the measures an organization must undertake to be compliant with HIPAA:


HIPAA-responsible organizations perform audits. They exist to check technical, physical, and administrative issues against HIPAA standards. A Security Risk Assessment is crucial for HIPAA compliance. There are also other essential measures like Privacy and Breach Notification Audits.

Remediation Plans

Once a HIPAA-compliant entity spots its issues, it must form remediation plans to re-establish the standards. Complete documentation of these plans is a must. Companies should also keep a calendar with dates of resolving their compliance issues.


Organizations must take notes of all the steps they take on their road to HIPAA compliance. This documentation will play a leading role during a HIPAA investigation with OCR and HHS. Documentation is also critical during HIPAA audits.

Policies, Procedures, Employee Training

As stated in HIPAA Rules, each company must have its Policies and Procedures in place. Correspondence with HIPAA standards is vital for these Policies and Procedures. Companies must update their HIPAA Policies and Procedures to account for the latest changes to the organization. Companies must conduct annual staff training on HIPAA regulations, along with employee attestations.

Business Associate Management

HIPAA-responsible organizations must document any collaboration with services providers that involve PHI. Companies must form and sign Business Associate Agreements to guarantee the safety of PHI. It’s vital to review agreements and note changes to the relationship with service providers. Like every other procedure, a company must do it once per year.

Incident Management

If a data breach occurs, HIPAA-responsible organizations must have a process to document it. The organization must inform people about the breach and leakage of their data.

What Are Common HIPAA Violations?

Health information or insurance information about a person is worth up to $250 apiece on the black market. That is why patients must perform risk assessment and make sure they provide sensitive information to a HIPAA-certified organization with a proven reputation. Health care workers, on their end, should assure their clients about the safety of their data.

A HIPAA violation is the failure to adhere to HIPAA standards. Violations usually occur due to a lack of proper protection of PHI. Security measures must be in place so that an unauthorized person won’t access PHI. You can learn more about them by viewing Privacy and Security Rules.

HHS Office for OCR and U.S. Department of Health handles the enforcement of the Privacy and Security Rules. It’s crucial to adhere to HIPAA Rules because your negligence may cause you up to $1.5 million in fines. There are two main types of HIPAA violations: civil violations and criminal violations.

HIPAA violation



Civil violation


from $100 to $50,000 per one case (up to $25,000 per year)

Civil violation

Valid cause

from $1,000 to $50,000 per one case (up to $100,000 per year)

Civil violation

Deliberate disregard (corrected)

from $10,000 to $50,000 per one case (up to $250,000 per year)

Civil violation

Deliberate disregard (not corrected)

$50,000 per one case (up to $1.5 million per year)

Criminal violation

Intentional disclose or theft of PHI

up to one year in prison, as well as $50,000 fine

Criminal violation

Violations committed under false pretenses

up to five years in prison, with $100,000 fine

Criminal violation

Violations committed with the intent to transfer, use, or sell PHI for personal gain, or other advantages

up to ten years in prison, as well as $250,000 fine

Here are some of the most common causes of violations:

  • ransomware attack;
  • hacking;
  • office break-in;
  • malware incident;
  • business associate breach;
  • sending PHI to the wrong contact/patient;
  • social media posts;
  • EHR breach;
  • a stolen laptop, phone, USB device;
  • discussing PHI outside the organization.

There can be situations when a covered entity does not want to resolve the issue. In that case, OCR is within its right to levy civil financial penalties on the organization.

Checklist to Avoid HIPAA Violations

To help you avoid a possible HIPAA violation, we have prepared a checklist of guidelines that will help you comply with every rule:

HIPAA Security Rule

Administrative Safeguards

  • Get to know which obligatory annual assessments and audits apply to your company.
  • Appoint a HIPAA Officer.
  • Implement the required evaluations and audits, document deficiencies, and analyze the results.
  • Ensure the designated HIPAA Officer carries out training for all members of the company about HIPAA.
  • Create and sign a business associate agreement with any vendors or subcontractors that may handle your organization's ePHI.
  • Document all HIPAA training and attestations.
  • Review all your agreements each year.

Physical Safeguards

  • Limit access to areas where ePHI is stored, processed, or transmitted to authorized personnel only. Install security measures such as card readers, biometric systems, or security cameras to control access to these areas.
  • Develop disaster recovery and business continuity plans to ensure that ePHI is protected in the event of natural disasters, power outages, or other emergencies. Test these plans regularly to ensure that they are effective.
  • Train employees on physical security policies and procedures, including how to handle ePHI, how to secure workstations and mobile devices, and how to report security incidents.

Technical Safeguards

  • Ensure that your ePHI is encrypted according to the National Institute of Standards and Technology (NIST) cryptographic standards.
  • Control access to ePHI by issuing passwords and other login credentials only to people who need them.
  • Protect ePHI by encrypting any device that can access the data.
  • Protect ePHI by regularly authenticating it.
  • Put in place auto-log-off programs so that workstations are secured when employees have left the area.
  • Monitor the logs of ePHI access attempts and take corrective action if there is a potential breach.

HIPAA Privacy Rule

  • Establish procedures for proper usage and disclosure of PHI, obtaining authorization, managing access requests, and reporting violations.  
  • Create a Notice of Privacy Practices (NPP) that specifies how your organization may use and disclose PHI.
  • Conduct privacy training with the workforce to ensure that employees understand their obligations under the Privacy Rule.
  • Conduct due diligence on your partners and vendors, make sure your agreements with him comply with the Privacy Rule.

HIPAA Breach Notification Rule

  • Conduct employee training on breach procedures. 
  • Make sure employees know how to distinguish between a reportable and a non-reportable breach.
  • Ensure that data breaches containing ePHI are carefully documented, and include a description of the breached information's sensitivity level, how the breach could have been avoided, and what steps were taken to prevent future incidents.

HIPAA Final Omnibus Rule

  • Update your Business Associate Agreements to incorporate the amendments in the Omnibus Rule.
  • Retrieve newly signed copies of BAAs incorporating the most recent Omnibus changes.
  • Update your NPPs to reflect the changes in authorizations and privacy rights.
  • Update privacy policies to reflect the new rules set forth by the Omnibus changes.

This checklist is not exhaustive. You must also follow several additional steps if you transfer data into a new cloud-based system.

Expert Security Tips for HIPAA Compliance

If you are looking to improve PHI security, here are a few tips from Raj Chaudhary, a HIPAA security and privacy expert at Crowe Horwath:

  • strengthen security with logins to keep data from unauthorized access;
  • check your login management at software, network, and other levels;
  • lockout anyone who fails ten login attempts;
  • ensure that login is working 24/7 and check login controls;
  • keep an eye on your business partners who are dealing with any PHI.

Changes to HIPAA Compliance During the COVID-19 Pandemic

COVID-19 pandemic brought a few mitigations into the health care scene. Sanctions for non-compliance with particular clauses of HIPAA Rules will no longer be applied. For instance, one-on-one remote consultations via video conferencing software programs are legal now. OCR will not impose sanctions for PHI disclosure if the information is crucial to public health activities.

These mitigations opened up new possibilities for entrepreneurs worldwide. All it takes is to learn about HIPAA compliance basics and build your own mobile app. You can contact Diversido if you want to develop your app according to the ever-changing HIPAA regulations. Here is one of our cases in healthcare — mobile app with gamification.

We specialize in different mobile apps, which include categories like:

  • Health & Wellness (Bodies Done Right, Visual Gains)
  • Education (Etutorcloud, Diversido LMS)
  • Services (WizFix, Kiwi)
  • Games (Legend of Tapatan, Cat Carnage)
  • Entertainment (Insiders, Power Velocity)

The development of the best quality healthcare apps is our strong suit. Get on board to the future of mobile development together with Diversido!


Here are the questions most commonly asked by Diversido clients regarding HIPAA.

What Does HIPAA Not Cover?

HIPAA only applies to PHI and ePHI within the United States. Therefore, other types of data — such as login credentials for social media sites or records an employer keeps about employees — are not covered by HIPAA.

Does the United Kingdom Have an Equivalent Law to HIPAA?

The United Kingdom has a very similar law called the Data Protection Act (DPA) 2018. The DPA is considered to be a stricter document, as it specifies the use of your personal information by businesses and the government. If you want to learn more about the DPA, we recommend reading this guide.

Does the EU Have a Law Resembling HIPAA?

The EU has a law very similar to HIPAA, called the General Data Protection Regulation (GDPR). While this law is not identical to HIPAA, it provides many of the same protections. The GDPR applies to any business that collects or processes data on EU residents, regardless of where it is based. When compared to HIPAA, the EU has stricter rules about breach notification, patient consent, and transfer of data outside of Europe.

The Internet of Things is a technology that connects different smart objects in a network that can operate without human involvement and collect data about its environment, react to it, transfer it to the application on a mobile or a computer, and analyze it.

Simply speaking, if you put a location or temperature sensor on a stick and will set the application to send you info about the temperature of the room the stick lays in every half an hour, the stick is already an IoT device. The real-life utilization of IoT is, of course, much more interesting and complex. With them, your coffee machine brews your morning coffee when the first alarm goes off, your flat lights up when you’re coming home, your FitBit bracelet recommends you to stand up and move a little because you’re sitting too much. It’s comfort, and connectivity, and a huge amount of data about you; about a user. Which is why one of the most promising areas of IoT application is healthcare.

Healthcare will become the fastest-growing niche of IoT for the next five years, according to analysts at Markets and Markets. Six out of ten global healthcare organizations are already using IoT devices. Among other things, implementation of IoT can ensure that:

  • The medical staff becomes more mobile. When patients are wearing IoT bracelets that can track their life signs and alert nurses about sudden changes in their conditions, hospitals can optimize staff routing so nurses attend only to people who need their attention instead of doing time-consuming check-ins with patients who are fine. Such optimization can, potentially, allow nurses to have more breaks and avoid burnout — and, if sensors are precise and alerts are instant, it can save lives.
  • Continuous health data analysis allows making more precise diagnoses. With wearables, doctors track changes in patients’ conditions: it’s easier for them to see how they’re reacting to treatment, notice general trends of the illness, find out anomalies in health data quicker, etc. Also good for health outcomes.
  • There are fewer human errors. With hospital IoT ecosystems often extending to preserving chemical components, meds, and lab samples and transporting them through the supply chain, there are fewer human errors related to samples being exposed to not appropriate temperatures, or being lost, etc.

Let’s Assemble a Wireless IoT System

The classic IoT system that tracks life signs works like this: the signal goes from the perception layer (e.g. sensors on the wearable that tracks a patient’s heart rate) through the connectivity layer (e.g. WiFi) to the processing layer (middleware device or cloud service where the raw low-level data is transformed into a readable format, e.g. heart rate turns into data that smartphone can read). At the final stage, data is passed to an application layer (a doctor’s application in which an alarm goes off, informing them they need to attend to a patient). Let’s examine these more closely.

1. Perception Layer: Sensors and Trackers

The perception layer collects information through sensors and tracks objects through trackers. Developers create IoT devices connected to sensors that react to changes in light, sound, electromagnetic fields, etc. Trackers, on other hand, check changes in an object’s location in relation to other objects or other trackers, changes in the pattern of its movement, and so on. Movement data is usually gathered through RFID tags, radio beacons, and barcodes.

In research on hospital’s IoT, sensors are divided into wearables (that track people’s life signs like a heartbeat and blood pressure), ambient sensors (that track temperature, humidity, light), and location sensors (that track location and changes in object’s state, like opening a door or pressing on a button.)

As we’ve mentioned before, any physical objects can be identified with some sort of location trackers. For instance, to track if people do social distancing properly at the beginning of the pandemic, Hong Kong authorities implemented IoT-Q-Bands. These smart bands were given to people after they arrived in the city’s airports, so authorities could check the GPS location of the bracelet, if it’s been tampered with or working, and see how much time of the quarantine is left to the wearer.

Apart from classic IoT sensors, hospitals and medical organizations can use biosensors: for instance, chip-based systems that can identify malarial parasites and the pathogen load of the virus, devices that track parasites’ DNA, and others. Biosensors are keeping tabs on different biomarkers and processing them through machine learning algorithms to help doctors diagnose people and treat them early. Technically, heart rate also can be used as a biomarker, but in the context of IoT, this terminology is commonly applied to more complex data about organisms.

2. Connectivity Layer: Network and Gateways

When building an IoT infrastructure for healthcare, IoT developers consider these components of the connectivity layer.

Communication type of the networks

  • Machine-human type — when data is sent to a user’s interface after an event: sensors sense that a person fell and send an alert right to the doctor’s smartphone;
  • Machine-machine type — when the IoT acts in a pre-programmed rule-based way after an event: sensors note the cold temperature in the room and increase the temperature via controls.
  • Human-machine type — when a person sends a command to the sensors/trackers through the app: if doctors set the app to alert them when a patient’s blood pressure jumps up a certain point.

Most IoT solutions, of course, include all of these.

Network protocol

Hospitals choose network protocols depending on their power consumption and security capabilities. HTTP ( HyperText Transfer Protocol) protocol requires the most power but it has solid SSL (Secure Sockets Layer) security protection whereas COAP (Constrained Application Protocol) requires less power of all and is most fitting for a point-to-point connection and often used for wireless sensors, but is extremely vulnerable.

XMPP (Extensible Messaging and Presence Protocol) is a decentralized protocol that runs on a distributed network, which is good for hospital security and is used for instant alerts (Apple does use it in push notifications). Web sockets are great for real-time tracking and updates, too.

Connection technology

After selecting appropriate protocols, developers select a connectivity tech or a type of a network:

  • Local network (LAN) supports an incredibly large number of sensors and handles heavy data like medical images, posture assessments, and raw data from biomarkers.
  • Personal networks (PAN) like Bluetooth Low Energy or ZigBee are often used for IoT networks that include wearables. Fitting for senior people, chronically ill, post-surgery patients — with these types of networks, doctors can cut response time and react to what’s happening quickly. Short-range.  
  • Wide area networks (WAN) — cellular technologies and wifi everyone’s familiar with. Great for assessing patients’ health data, prescribing meds, alerting nurses, etc.

Network Gateway

Gateway is a device that connects all elements of IoT infrastructure, collects and aggregates data into a readable form to a standard form. Then, the gateway decrypts the data that comes to it and encrypts it again, sending it out to the cloud. Some vendors equip their gateways with pre-processing and filtering rule-based algorithms. For instance, when getting data about a container with lab samples overheating, a gateway — corresponding to machine-machine communication types we’ve been discussing earlier — can be taught to send the command to temperature controls to cool down.

3. Processing Layer: Middleware or HIPAA-Compliant Cloud Solutions

A processing layer is needed to process and store data as well as make it available for the person who uses the end-solution: an app, a dashboard in desktop software, and so on. The processing layer stores, analyzes, and sorts data into databases, applies various machine learning algorithms to data, combines data with contextual information that surrounds it, and does all the cloud computing the middleware allows for.

The layer is implemented mainly via microservices or PaaS from Microsoft, Google, or Amazon, or middleware. These PaaS are widely used in healthcare because of their HIPAA compliance (note, that using HIPAA compliant cloud storages/solutions doesn’t make your infrastructure HIPAA compliant.)

4. Application Layer: Custom IoT Solution for Hospital  

The application layer, apart from being, well, a user interface with a dashboard that displays the data sensors have collected, often includes additional big data algorithms that perform more comprehensive, in-depth data analysis; controls; communication options; etc.

Here are three more examples of IoT devices application in clinical settings:

  • SimpleSense system from Nanowear is a vest that is connected to a web platform. It provides a non-invasive way to track patients’ heart rate, blood pressure, and respiration rate and is mostly used by providers to triage people with cardiovascular and pulmonary conditions — its neural networks learn to better track and analyze biomarkers with each new patient.
  • Diversido Vitals Bridge. Our solution for training medical students to handle emergencies. Includes a special training mannequin connected to a patient monitor and an app, which is used to change body indicators — ECG, blood pressure, etc. — for students to learn defibrillation and other emergency procedures.  
  • EarlySense All-in-One IoT solution is a tablet-like sensor placed on the bed under the patient’s mattress that monitors heart rate, breathing, and body movements, a network, and a handheld device alerting nurses to changes if a patient’s deteriorating.

During the COVID-19 pandemic, healthcare adopted IoT infrastructure for continuous care — it reduced staff’s exposure to the virus — and for managing work- and patient flows. Each hospital has its vision for IoT adoption, of course, and IoT can help them solve lots of clinical and operational challenges besides those already described — if implemented in a careful, secure way. So, about that…

Challenges of Wireless Devices Integration in Healthcare (and How to Beat ‘em)

IoT network bandwidth and range

Bandwidth defines how much data can be transmitted through a networking protocol per time and range defines the distance data can be transferred through. These factors impact the cost of an IoT solution.

One way to reduce the cost of, for instance, a continuous monitoring suite is to sample data less frequently on the perception layer or tightly aggregate it within the gateway. That, however, affects data precision and isn’t, as you understand, suitable for proper health monitoring — which is why hospitals often prefer not to use wireless monitoring devices on a scale. When they’re connected through WiFi or 3G, it’s quite expensive and often not efficient to get them to process large volumes of raw data. Long-range transmissions require more power than short-range ones and thus are also more expensive. These somewhat limit the possibilities of continuous care — but lately, there are more and more smart IoT solutions that, while offering remote monitoring through wristbands and smart clothes, are optimized to be connected to low-bandwidth wireless networks. Soon, they’ll get more available, and their cost will flatten.  

Energy consumption

IoT devices often run on built-in batteries and naturally have limited energy reserves. In networks with large-scale deployments of sensor nodes or medical implants, these devices must last for months or years. Often, frequent battery replacements are expensive and impractical, and sometimes even impossible. To save energy, IoT devices operate with very short duty cycles and remain idle, only activating when necessary (e.g., when they get an anomaly in data) or according to a schedule. That, again, doesn’t fit into a concept of continuous care. One way to avoid getting into a trap of this and the previous challenge is to consider from the start how much data will be transmitted through the hospital’s IoT infrastructure, will it be optimized, how much of a load a system should withstand, what storage max capacity should be and so on — and think of a solution that’ll cover hospital’s most immediate needs in the most affordable way.

Security concerns

Security is healthcare’s Achilles heel, and IoT infrastructure is extremely vulnerable to cyberattacks. To avoid the most common mistakes, ensure to protect ports with firewalls, disable UPnP on routers (thats’ a protocol that allows other applications and devices to open and close ports — which is not what you need in a hospital), use encryption. Adopt WPA2 or PPSK approaches and TLS cryptographic protocol if you’ve chosen a wifi network connection. For other types, use corresponding security methods. Don’t forget that IoT devices — and infrastructure — that handle personal health information must be protected according to HIPAA Rules if you’re operating in the United States. These rules, by the way, can give you a lot of tips on how to defend your infrastructure from leaks and cyberattacks (and not get fined by OCR.)


The variety of different protocols and little to no accepted standards for establishing interoperability within the IoT infrastructure are a big issue. Different vendors and manufacturers have different designs, directions, requirements, and formats, and you have to think about it from the start: research how many healthcare providers are using the technologies you want to adopt, read their use cases, make sure to check if there’s support and development community available for them.

What’s Next for IoT in Healthcare

Ideally, IoT infrastructure in hospitals would have devices with high battery capacities and long life cycles; networks that are reliable and secure, with high-bandwidth and ultra-low latency; low-power communication and standardization that allows for interoperability. Right now, the biggest concerns for hospitals are the cost of adoption (according to the Journal of Telemedicine, the cost of remote monitoring programs — that included purchasing, servicing, and monitoring costs ranges from $275 to $7963 per patient) and the development of IoT infrastructure, security and privacy issues, and difficulties that come when integrating the new technology. IoT network assembling might disrupt hospital workflow, there are issues with connecting to legacy software hospitals, issues with EHR vulnerabilities and centralization, sure.

But, the Internet of Medical Things is already a separate term, and there’s so much potential for technology in clinical trials, point-of-care services, diagnostic and preventive care — there are 60% more IoT devices in the hospitals than three years ago. The pandemic proved that innovation isn’t as scary and disruptive as it seemed to be — and showed it’s more useful and life-saving than it’s been expected. With hospitals being more informed about the purposes and specifics of IoT infrastructure and the pitfalls to avoid when developing it, it isn’t a reach to say that adoption will move faster from here.

Do you know how, on some retail websites, the shopping cart icon for checkout often indicates that it has an item inside — even though it’s the first time you’ve ever been on that marketplace? That’s done to create a sense of ownership, familiarity, attachment, curiosity — for you to go, “Ah! I wonder what that is.” It’s done to increase conversions. A user is more likely to be engaged from that place of curiosity, especially if the checkout section is designed to cater to it.

That’s a design decision that is part of behavioral design.

Gamification is often a result of developers and product teams applying the same behavioral design to app development. It’s quite a big deal in e-learning right now (see Duolingo, Khan Academy, or our example). With the pandemic swallowing up our usual ways of having fun, employees trying to boost workers’ engagement and teach them new skills, and all educational institutions having to work online — it’s no wonder the industry turned to it. The other industry that has seen quite a (painful) push this year — healthcare — is also adopting gamification into its solutions.

The reason for this is a behavior change that gamification allows. If implemented with care and understanding of the target audience, it can be an asset in various health interventions or care-boosting activities.

For a business owner who develops such an app — in e-learning or digital health — that would mean stable user retention rates, continuous word-of-mouth promotion from users, and tangible outcomes — in learning or well-being — for users.

What Is Gamification in App Development and Its Main Purpose?

Gamification is a set of practices that add game mechanics to non-game contexts. According to a Kelley School of Business report, gamification taps into positive and negative reinforcement by rewarding preferred user behavior. Thus, it leads to more satisfying outcomes both for users (they reach their goals faster) and for businesses who develop gamified apps (the engagement levels are higher, and thus, the revenue) compared to a non-gamified environment. Two main types of reinforcements exist: extrinsic (e.g prizes, badges, other rewards) and intrinsic (e.g fun, enjoyment, other emotions).

That is what you would call a classical breakdown of a concept.

We also like the theoretical framework developed by Yu-kai Chou, an experience designer who studied games — and behavioral explanations on why people enjoy them so much. He developed an Octalysis framework that described the aspects of our mind gamified apps can trigger. Among them, there are scarcity, unpredictability, meaning, accomplishment, empowerment, peer pressure, ownership, and avoidance. It’s possible to apply this framework to almost everything you and other users enjoy and (or) frequently use on the Internet.

For instance, the scarcity (or impatience) element of it makes us come back to Duoliguo the same day we’ve burned through our “lives” by making mistakes — and our sense of avoidance of loss makes us scared that we lose the progress in there. (Apologies for overusing that app as an example, but it’s very common and illustrative). These two things, no jokes, make people subscribe to the Premium versions.    

Now, how else can gamification be used for solutions in the education and healthcare industries?

Educational Purposes

  • Point-scoring for completed tasks
  • Peer competition to drive users’ progress in learning via tournaments
  • Teamwork to create a sense of community
  • Score tables to boost engagement in class

Healthcare Purposes

  • Rewarding users for completing the daily activities
  • Exciting storytelling to help kids learn more about their body
  • Earning points or gift cards for the periods of med adherence without interruptions
  • Competitiveness to motivate users to go to the gym or walk more

Let’s take a look at the basic components of gamification for mobile apps:

  • Awarding. Provide users with prizes for using the app. Award them for accomplishing goals, spending in-app currency, and inviting friends to join the app. Awards may vary from in-app currency to digital goods or even cash rewards. Avoid useless awards — they might lead to loss of interest. Build the award system on what’s valuable to your target audience.
  • Competition. We love to feel the thrill of competition and we love to come first. This is human nature. Striving to get the highest score and be in the lead is natural. Some users can’t stand when someone is above them on the leaderboard. They do everything to surpass a competitor. Plus, if you’re going to introduce intense competition into your e-learning solution, it’s best to invite an instructional designer onboard — its mechanics have to be balanced to motivate users who enjoy it and not discourage users who do not. Note, that competition is better to not be involved in digital health solutions that are aimed at health interventions for people with chronic pain, mental illnesses, and so on — turning getting better into a race will hurt health outcomes.
  • Progress Display. Gamification allows members to see how far they’ve come — and spot the improvements. This inspires users to keep working towards achieving their goals.
  • Social Interaction. Allow users to talk to friends, similar-minded people who study the same thing, or people who deal with the same type of illness they do; send them encouragement and cheer them up.
  • Gamification must create a sense of control for users. With e-learning, it’s control over the study material and its processing. Within digital health solutions, control comes from increasing awareness about one’s health and ways to care for oneself. Tracking of biomarkers and IoT-based self-monitoring solutions in wearables and other devices help users establish control via aligning what’s happening with their body to their care routines (medication, therapy, — or gym sessions) and understanding various impacts of the latter on the former.

How Mobile App Gamification Works in Healthcare

By 2026, the eHealth market is expected to surpass $206 billion. According to IQVIA Institute for Human Data Science’s 2021 trends report, more than 90 thousand health apps were released in 2020.

The great role of gamification in digital health apps is given to the prevention of some diseases. Gamified apps can help people avoid cardiovascular diseases by helping them maintain a healthier diet, walk and move more, hydrate, etc. Gamification can also enhance the health outcomes provided by apps for self-management, medical education, and medication intake control. Gamification aims to improve patient health and disease awareness, reduce costs, and improve provider collaboration. Check out the list of some of the most popular healthcare apps that utilize gamification tools.

Name of App

Type of App

Gamification Tools

Fitness tracker


Badges awarding, competing with friends, interesting challenges


Healthcare app for people with diabetes

Progress tracking, rewards

Mango Health

Medication adherence app

Real-life rewards like store discounts and internal currency

Gamified healthcare apps can:

  • Notify users when blood sugar level fluctuates.
  • Encourage users to engage in activities that will make them feel better
  • Track glucose, insulin measurements.
  • Keep track of nutrition data via self-reporting tools
  • Help users track their eating habits and level of activity.
  • Evoke competition between users and stimulate them to exercise regularly (only for wellness apps, and with great caution).

Healthcare gamification is beneficial to physicians, too. It lets them safely access patients’ in-game information, helping them to assess whether or not patients are sticking to recommendations. If not, this data can help doctors take necessary actions. (Besides, healthcare gamification can also help in educating physicians about their fields and their patients. The study confirms that physicians utilizing games as their primary learning tool show better outcomes compared to their colleagues who only stick to traditional methods of learning.)

Applied in apps, gamification also reduces the cost of healthcare as well as helps in compliance and treatment adherence-related cases by streamlining treatment processes, training doctors, and encouraging patient participation in their well-being.

Gamification in healthcare represents a patient-centric, compelling way to transform people’s habits and behaviors, drive compliance, popularize healthy habits, and improve overall health indicators through motivating people to engage in long-term care-related activities.

How Mobile App Gamification Works in Education

Statista expects the e-learning market to surpass 37 billion U.S. dollars by 2026, and gamification is a huge part of that growth. E-learning apps are efficient, and, with the experienced instructional designer engaged in the app development process, anything — any knowledge domain — can be adapted for online learning. Michigan State University conducted a study that focused on checking the efficiency of the language learning app Babbel. Turned out, nearly 60% of participants improved their pronunciation. Khan Academy, an app for studying mathematics and natural sciences has also proved to be an efficient learning app, according to the study — observations by SRI Education confirm that students who use Khan show higher than predicted test performance.

Here are some of the most popular educational apps and the gamification tools they use.

Name of App

Type of App

Gamification Tools


Language learning

Internal currency, social media interactions, badge awards, progress dashboard

Codecademy Go

Software development and coding

Badges awarding, progress dashboard, XP points

Khan Academy

Educational app for learning every subject, from history to science

The skill tree, badges, progress dashboard, and XP points


Language learning, information memorizing

Progress dashboard, flashcards

In gamified apps, users also can:

  • Receive immediate feedback and be instantly aware of the gaps in their understanding of the subject.
  • Level up and get more complicated tasks with each level.
  • Track their progress via indicators like points, badges, leaderboards, also called performance-based learning (PBLs) mechanics that help maintain users’ devotion to an app.
  • Reach out to friends via social media or in-app communication tools, compete with them, congratulate them on their achievements and notify them about one’s own.
  • Buy in-app items with an internal currency.

Gamification also efficiently evokes students’ interest in disciplines they otherwise mark as boring and gives them the motivation to learn.

Benefits of App Gamification for Businesses

For both industries, gamification would boost the business that develops the app: it increases traffic and engagement and helps retain and increase long-term revenue. There’s also increased lifetime value of a customer — in particular, in e-learning — as they’ll stay and keep bringing up new people on board. For digital health startups, gamification has to be tightly aligned with an evidence base for an intervention you’re planning — with enough users reaching their goals (getting rid of anxiety, reducing their pain levels), you’ll have more leverage to offer up your app as a digital therapeutic for hospitals and clinics to prescribe.

Businesses can also benefit from gamification in healthcare-related apps (more on the wellness side of things) and corporate learning by bringing them to their employees: in terms of employees’ engagement, well-being, and retention. B2B2C solutions with gamification in both industries can help individual doctors and tutors to enhance their respective practices. Gamification can also become an asset for clinical research organizations as well: it helps retain participants and, therefore, reduces dropout rates that significantly drive already huge costs of clinical trials.

Let’s conclude. Gamification:

  • Improves engagement. Because gamification lets users earn awards for using an app, compete, feel curiosity, and joy from accomplishments it boosts user engagement and allows you to monetize your app as well.
  • Boosts traffic. Gamification is a large step towards user satisfaction. Satisfied users are not only motivated to stay with an app. They are likely to tell their friends about them as well. Thus, by implementing gamification you retain the old customers and attract new ones. Gamification tools and personalization will let you reach more people from your target audience — and they will become your best promoters.
  • Visibility in social media and online, in general. Give users a dose of motivation, a sense of achievement, and the ability to share it on social media — and they’ll talk. With users talking about their progress achieved with your solution, it gets visibility — you’ve seen people posting their Duolinguo 2021 round-up reports all over Twitter, haven’t you? (You also can award those sharing their experiences with your app — and there will be more people willing to do that.) Also, gamification improves users’ satisfaction with your app and you’ll get more positive reviews.

Gamification is a practice that works in different ways in healthcare and education but brings significant value to both.

This question has been at the forefront of our clients’ minds from the first days of the Russian invasion. It was reflected in the dozens of emails sent to us. The concern is reasonable, given the circumstances. However, the IT sector in Ukraine remains as strong as ever. Our employees are relocated to safe areas, and all the processes are performed remotely. We take every precaution possible to keep our staff out of the woods.

What Are You Getting out of Working with Ukrainian IT

The IT industry is developing rapidly in Ukraine, and the war did not slow it down in any way. Companies choose to outsource for various reasons:

Growing IT Sector and Infrastructure

The IT sector in Ukraine is developing remarkably fast. For instance, during the pandemic, when most industries experienced problems, Ukrainian IT export increased significantly. In 2020, the growth was more than 20%, exceeding $5 billion for the first time.

What is even more inspiring, during the three months of the war, the advancement of the industry has accelerated even further — during the first quarter of 2022, the Ukrainian IT sector provided $2 billion worth of export — a 28% rise from $1.44 billion recorded for the same period of time in 2021.

Needless to say that the IT infrastructure, therefore, is also developing fast in our country, including equipment, grants, new coworking spaces and hubs, etc.

One of the Greatest Talent Competitiveness

Ukraine is described as an IT powerhouse with more than 285 thousand experts working in the industry — developers, engineers, QAs, and managers. The talent pool is innovative, young, inspired, and dynamic. The greatest concentration of IT experts is in Kyiv, Kharkiv, and Lviv.

Great Value-for-Money, Commitment, and Flexibility

Outsourcing is a very efficient way to reduce IT expenditure. Ukrainian development teams are highly committed to delivering products that first and foremost bring value to their clients. For this reason, most teams use the Agile approach, remaining flexible and ready to respond to a request for change.

High-Quality Education with Hands-on Experience

Many Ukrainian universities can provide a splendid technical background, with some being in the top 700 worldwide. Moreover, there are countless high-quality courses for those who want to improve their skills and qualifications. The IT community in Ukraine is strong, and there are many IT clusters. The majority of IT specialists know English.

Homeland to Many Tech Startups

Many internationally renowned startups have been developed in Ukraine by our talented citizens. These include Gitlab, Ajax Systems, Netpeak, Grammarly, RefaceAI, Delfast, MacPaw, People.AI, Preply, and many others.

Safety of Our Team Comes First

Back in 2014, after the annexation of Crimea, the risk of a large-scale invasion was looming. Therefore, we started devoting time, attention, and resources to mitigating it by organizing special high-quality professional training for our employees on how to behave if the country is in a large-scale attack.

Moreover, the COVID-19 has pressured our Diversido team to transfer to a remote mode of work. The pandemic cannot, of course, even compare to the barbaric intrusion that happened on the 24th of February. However, all the mechanisms for remote work have already been in place and working in our favor along with the precautions taken years ago.  

Our cozy office in the capital and heart of Ukraine, Kyiv, has been sitting mostly empty since September 2022 due to the pandemic. However, most of our team remained in the city. From the onset, Kyiv was among the primary targets for Russian troops. Since the first days of the invasion, members of our team felt the urge to relocate themselves and their families to safer places. Everyone acted fast and within a few days, most employees were relocated.  Currently, everyone is content with their location, but we remain vigilant and ready for change. Every member of the Diversido team is mobile, having a portable working place and a stable internet connection.

Rebuild High Capacity for Every Aspect of the Working Process

The aforementioned actions enabled us to resume our usual working routine, ensuring stability for our clients and employees alike. Our current working processes are built on four pillars, namely:

  • Effective Team Communication

Our internal communication is organized using the best international practices and tools. We communicate in chats, hold regular online meetings, and use task management software. We continue to communicate with our clients as often as before, using phone calls, online meetings, chats or emails — whichever the customer prefers.

Our team members can cover for each other whenever the need might arise, thus ensuring that an employee’s unavailability cannot become a single point of failure for any project.

  • Project Data Security

Data security has always been our priority, especially since 2014. All project data is completely safe, located in online cloud storage. The servers are located outside of Ukraine, and, of course, they are outside of Russia and Belarus.

  • Transactions Protection

We are a registered US company; therefore, all financial transactions, as well as our funds and project budgets, are safe.

  • Client Management

At Diversido, we keep delivering results according to the agreed schedule. Any delays are unlikely, but if we see that we fall behind the schedule, we will communicate this to our client in advance. Minor risk of project delay is ever-present, no matter company or country. Yet, our track record of delivering on time has been excellent so far. The war has given us an impetus to mobilize and work even harder than before to support the economy of our country. Our managers are ready to answer any question you might have.

Strong International and State Support

The Ukrainian government and the governments of our partner countries do everything possible to support people and businesses. Thus, foreign institutions provide financial assistance, while our officials simplify various procedures and regulations, allowing businesses to operate more freely. These actions aim to stimulate the Ukrainian economy, which has been working at about half of its capacity since the beginning of the war.

For example, the United States has issued a $40 billion aid package for Ukraine for military and humanitarian purposes. Moreover, President Biden has signed the “Ukraine Democracy Defense Lend-Lease Act of 2022.” This is a historic event showing the determination of the USA to support our country, as well as its confidence that we will win this war — the war for our democracy and freedom. The only time a lend-lease was signed before was during WWII to support the Allies.

Considering that the direct damage to our infrastructure has now exceeded $90 billion, we are grateful to every institution, organization, and individual helping us to alleviate the losses. Other financial support from international institutions and financial organizations includes a $700 million support package from the World Bank, a €2 billion resilience package from the European Bank for Reconstruction and Development, a €1.2 billion macro-financial assistance package, and € 500 million in humanitarian aid from the EU.

Our government is quick to act too — various reconstruction plans are already under development. Tax obligations for businesses were alleviated, although many companies that can afford to pay taxes choose to do so. Employed people from the territories where there are active military actions can get state support. Moreover, several new tax policies were recently approved to support small and medium-sized businesses.

Highly Motivated to Work for Our Better Tomorrow

For all the reasons mentioned above, it is safe to outsource any software project to Ukrainian experts. We understand that there is added stress and pressure because of the war, but we are inspired by the incredible bravery of our soldiers who protect us, our freedom, and our homeland.

We know that we are, financially speaking, their rear and support. Therefore, our employees are highly motivated to keep working, now more than ever — to support our economy and our army. At Diversido, we donate a significant amount of our profits to support the Armed Forces of Ukraine.

We are eager to take on new projects and collaborate with our current and prospective clients to build a better future for our country and the whole world.

We would also like to say a separate thank you to every company and individual who has supported Ukraine in any way. Joining demonstrations and voting for politicians who are ready to support our country by deeds, not words, mean a great deal to us.

When the war is over, we will treasure an opportunity to share a cup of delicious coffee with any client in our office, overlooking the evening Kyiv.

The safest investments within digital healthcare are those placed in innovations that deliver results: positive clinical outcomes or new findings. Only data-driven technologies can boost these changes.

With the release of 5G tech, patients’ data — one of the foundations for making more accurate diagnoses and devising personalized, highly efficient treatment — is often gathered via wearables. More and more patients agree to share info about their vitals and other biomarkers with clinics or health and wellness organizations — partially because the pandemic made all of us think about how to keep ourselves safe & healthy, and data helps us understand how to do it.

In this article, we’re going to talk about two tools that help businesses and developers tap into users’ health data and create more solutions for better patient health: Apple HealthKit and Google Fit APIs (application programming interfaces). We’ll touch on the application of those across the healthcare and fitness industries, discuss their advantages, and present a small overview of how they work. We’ll also talk about one of our projects that utilized one of those and go through challenges all companies that work with patients’ private data face (and how to overcome them).

What Google Fit and Apple’s HealthKit Are & How They Work

To start, let’s briefly talk about what these technologies are.

  • Google Fit. It’s a fitness tracking platform that was released in October 2014. It is an open ecosystem that currently supports Android 4.1 and higher. It reads, gathers, and stores users’ data obtained via wearable gadgets and self-reporting.
    Using Google Fit SDK, developers can build an app that requests access to the data Google Fit collects and keeps in the cloud via Fit APIs. When a user agrees to share, new apps can display and utilize the chosen data. For instance, if Google Fit is connected to a Fitbit bracelet that collects info about a person’s real-time activity and stress levels, your newly-built app can receive a stream of these data via Fit APIs — if a user allows it.
    Now, Fit APIs — “bridges” that connect a source of users’ data with Google Fit and third-party apps that receive access to Google Fit — are called Android Fit APIs and Google Fit REST APIs. The first is used to build mobile apps, and the second — to build enterprise solutions. Throughout the article, we’ll call them Fit APIs or Google Fit APIs.
  • HealthKit. Apple has an app called Health (an analog of Google Fit) that collects and visualizes user data that was received by the Apple Watch and self-reported. It was released in 2014 for iPhone with iOS 8+. HealthKit is a framework with an API that allows displaying the health data collected by apps and wearables that are connected to Health. In the same fashion, developers should design consent forms to ask users to share their data collected in the Health app or through Apple Watch via HealthKit.

So, both Google Fit and HealthKit:

  • Gather all health data a device has access to and display it;
  • Offer users an opportunity to view, edit, and delete their health data and share it with other solutions;
  • Unite all user data under a standardized format.

Their differences:

  • Google Fit works with any platform, whereas Health is an iOS-only app (therefore, data from Health, specifically, is for iOS devices only).
  • Google Fit APIs are meant for creating fitness apps and should not be used for creating clinical solutions. Google Fit cannot be used with medical devices or as a digital therapeutic. HealthKit is built to help develop digital therapeutics — apps that can be used for patients’ treatment.
  • Google Fit stores data in the cloud, whereas Health and HealthKit save it on the user’s device.

Now, knowing that HealthKit and Google Fit APIs help businesses gain access to and use the health data gained from users for building digital products, let’s see what benefits they bring.

Benefits of Apple’s HealthKit and Google Fit APIs

Businesses that use technologies developed with these two would:

  • Cut development time & save costs. That works both for B2B vendors who build solutions for the healthcare and wellness industry and for those who use these solutions within these domains. Hardware startups, for instance, don’t need to build the functionality that would connect to Fitbit or Apple Watch for an app to utilize their sensors. They simply need to connect their solution to Fit APIs and HealthKit that are granted access to data from Fitbit and Apple Watch.
  • Help doctors make data-driven decisions. Users’ data is valuable. Whatever audience you’re building a solution for, they would benefit from data analytics that can be built based on data transferred through the APIs of these two tools. For instance, it would be useful for startups that build solutions for patient monitoring and ventures that work within behavioral health — helping users change their habits, thinking, etc. Data can be processed and analyzed via machine learning tools within your solution. That can bring insights into patients’ conditions and dynamics of treatments and help clinicians design better care strategies.
  • Deliver better health outcomes. If doctors could receive the insights from a patient’s app and smart devices, they would have a more comprehensive and rich picture of a person’s condition and have more data to develop ideas of how to help them. That cuts away a lot of guesswork and trial-and-error and allows doctors to focus on providing and facilitating personalized services that lead to better health.
watch for health tracking

End-users of healthcare and fitness apps would benefit from seeing the health data organized and used for improving their well-being. Apart from that, control over access to their medical data means users can bring their medical history wherever they go — that makes receiving medical care easier.

Software developers — besides benefiting from working faster — would be able to somewhat solve the issue of interoperability within healthcare and fitness projects. Google Fit has a range of fitness devices and wearables it can be easily connected to, which means a pull of data related to exercises, nutrition, and a person’s general well-being can be displayed in fitness apps.

Let’s move to what data exactly HealthKit and GoogleFit can gather for you to figure out how different apps might benefit from them.

Data Types Apple HealthKit and Google Fit APIs Work With

We’ve already mentioned that while Google Fit focuses on fitness-related data, HealthKit gathers a wider spectrum of health information.

These data sets overlap a lot, so: both tools can collect data about

  • Body measurements (weight, height, etc.)
  • Physical activity (steps, duration of exercises)
  • Nutrition
  • Sleep
  • Location
  • Heart rate

With Google only entering the space of tracking health data with their new tool called Android API Health Connect (we’ll cover that a bit later), Fit APIs don’t gather a lot of health data. Google Fit can, with user permission, read heart rate, blood sugar and oxygen, and others from Bluetooth devices via integration with third-party plugins, but it’s not recommended to use them as a ground for medical insight.

Apple’s HealthKit, on the other hand, gathers quite a bit of medical data, including:

  • Labs results
  • Respiratory rates during sleep
  • Virus exposure info
  • Mindfulness data
  • Immunization/vaccination info
  • Walking stability*

There are many other data types related to people’s medical conditions. Apple has released a Healthcare service for people to sync up their Health app with their healthcare provider’s Electronic Health Record system via EHR APIs. It only works in the USA but already gives users a lot of control over their health and provides them with better, faster communication with their doctors.

Lastly, while Google Fit isn’t built for gathering medical data, it’s easy to create custom data types within its SDK. HealthKit doesn’t allow for it.

*Walking stability is measured to prevent fall accidents for seniors and people with chronic conditions and notify a doctor if they’ve happened.

Ecosystems for Google Fit and Health

Both Google and Apple are giants in the tech market that have been doing quite a push into healthcare in recent years.

  • Google has bought Fitbit and partnered with Nike, Samsung, and many others gaining integration with their wearables. They’ve also started re-building their old project called Google Health, and it grew into Google Brain, DeepMind, and Nest Labs — analytics companies that work with medical and research data.
    Apart from that, Google introduced Health Connect API in May 2022, a new API for Android apps that will cover health data and replace the Fit Android API at the end of 2024. With it, users’ data won’t be stored in the cloud, but on user devices, won’t be connected to a user’s Google account, and will create a unified health and fitness data view across users’ Android apps. In other words, Google did a push toward security and health tech inclusion like Apple did.
  • Apple, apart from HealthKit — a tool that allows users to gain a comprehensive picture of people’s health and wellness data, — also releases ResearchKit and CareKit. Despite the confusion, these platforms are closer to Health — an app that is, essentially, a “visual” layer of data HealthKit works with.
    ResearchKit helps conduct clinical studies and has a range of features that make asking for consent, delivering tasks to trial participants, and surveying them easier. CareKit is a platform that helps follow care plans, set and achieve wellness goals, and track the progress of one’s recovery.
    Now Apple also tightly collaborates with clinics and EHR vendors, boosting interoperability in healthcare

Addressing Privacy & Cybersecurity Challenges of Working With Health Data

While Google and Apple do everything possible to make sure user data stays safe, it’s still important to focus on security when developing apps that work with users’ data through Google Fit APIs and HealthKit. Develop concise and understandable consent forms that list all data you’re planning to utilize. Install access policies like two-factor authentication, especially if the app connects to a payment gateway and users put their financial data in it.

If you’re using HealthKit and planning to build a digital therapeutic (like the Sleepio app that received an approval to be utilized as insomnia treatment by the National Institute for Care and Excellence, or EndeavorRx that gained an FDA waiver to be used in ADHD management for kids), you’ll need to run clinical trials and comply with health and patient privacy regulations that exist in the country you’re planning to market your product. For American digital health products, that would be HIPAA Rules and FDA requirements.

That would ensure you’re okay to work with patients’ private health information, your method of treatment is evidence-based, and you can collaborate with hospitals and insurers after the product’s release. It’s a tough and time-consuming process, but it gives the product legitimacy and superiority over thousands of health apps on the market that look good and don’t do anything useful. Do not make security an afterthought.

Diversido’s Case Study: HealthMentor App

Now, as an example of how using Google Fit and the toolkit with its APIs can help streamline the process of app development, we’ll tell you about Health Mentor. It’s an app we’ve developed recently, and its idea is grounded in the fact that people take better care of themselves if they’re encouraged to do so and praised after doing it consistently. Apart from that, if people are tracking their progress consistently and receive feedback about it, they’re more likely to develop new habits and achieve their goals.

healthmentor interface

We’ve taken that idea and put it into an app for coaches that help people eat healthier, lose or gain weight, fix nerve-wracking sleep schedules, and exercise regularly. Users can set behavioral goals, see other people who move towards theirs, and support each other through the process in chats. Coaches encourage their clients to move forward and help them navigate the challenges along the way. There is a library of learning materials users can study to recognize self-defeating language and harmful thought patterns and build healthier self-esteem.

HealthMentor tracks data related to nutrition, sleep, and exercise. The app breaks down calories and macronutrient consumption and calories burned to help coaches create meal plans and exercise programs, tailored to insights from clients’ data. We’ve enabled Health Mentor to connect to users’ tracking apps (and wearables that gather data for them) both on Android and iOS — through Google Fit and Apple HealthKit. With the app, coaches can see which clients are doing well and which need some encouragement to comply with the plans better in real-time, which helps to consistently develop new, healthy habits.

Final Note

Now, healthcare APIs are growing in demand. They are a part of every data-gathering solution, and by 2027, the global healthcare APIs market is predicted to reach $393.73 million. Google and Apple are major players in this market, and with the former making a deeper dive into healthcare in 2024 and the latter already collaborating with hospitals and EHR vendors, there’s no wonder their APIs are the most commonly utilized.

When developing apps that will utilize health APIs from Google Fit and HealthKit, it’s important to work in a security-first, user-centric fashion. If you’re interested in utilizing users’ healthcare data to build health or wellness solutions, drop us a line.

After whooping $29.3 billion the healthcare industry startups gained for funding in 2021, 2022 became a reminder that, while necessity (read: the COVID-19 pandemic) drives the innovation – and investment, – that period, is often followed by decline. In 2022, healthcare startups didn’t gain even half of the last year’s funding, attracting only $15.3 billion.

Don’t take it as a discouragement and a reason to not start or continue building your digital health solution, though. Digital health tech is still needed and wanted: only now, the demands for quality and proven value for patients and institutions startups are wanting to sell to will drive the market and investments.

health startups funding

So, in 2023, the solutions for digital transformation you’re offering to healthcare organizations or individuals have to be rooted in understanding what those really need. In this article, we’ll talk about the specifics of digital transformation in healthcare and the technologies that the industry will continue to adopt through this year. We’ll also highlight the most crucial aspects to pay attention to when building digital health apps.

Why Healthcare Digitalization Is Important

The digital transformation in healthcare has been slow. The pace of adoption began to pick up only three years ago — when the pandemic hit. Before that, hospital stakeholders, for the most part, have been reluctant to adopt ‘fancy tech.’ After, technologies like remote patient monitoring systems and telemedicine received a chance to prove themselves in rather dire circumstances.

Part of the reason for this past hesitation is that adoption of new technology for a hospital — even if it’s just updating PCs’ operational systems — puts a strain on the entire system hospital operates under. That might result in consequences for patient care. (Ransomware cyberattacks on hospitals are so dangerous exactly because of that: with a virus closing up a patient’s health info within encryption, there’s no way to provide care safely.)

Consequently, software that wasn’t designed around easy adoption, security, and healthcare regulations brought more risks of disruptions than benefits in stakeholders’ minds.

Apart from that, solutions like patient portals often weren’t designed around doctors’ or patients’ needs and lacked the features they truly wanted to use (like scheduling appointments or viewing their patient data). The retention rates for these were quite low.

The pandemic, of course, forced stakeholders to reconsider their approach. Digital health solutions became the only way some people could receive medical help. It occurred that they hold immense potential if implemented with caution and care.

For healthcare organizations, digital transformation:

  • Makes care delivery more timely & precise
  • Enhances capabilities for patients’ health monitoring
  • Introduces new methods of patient-doctor communication & collaboration
  • Reduces the time hospital employees spend on routine tasks – saves time and money
  • Helps secure sensitive patient data.

In other words, digital transformation in healthcare leads to the rise of more accessible and effective ways to provide care services. It also significantly cuts the cost of healthcare both for patients and doctors and provides opportunities to protect patients’ personal information better.

why healthcare digitalization is important

Technology Trends to Use in Health App Development

Cloud computing, artificial intelligence (AI), machine learning (ML), augmented reality (AR), and other technologies that are already widely utilized in other industries like travel and entertainment have demonstrated their huge potential within healthcare, too. Let’s talk more about these healthcare mobile apps trends that can be useful for medical professionals in 2023.

Wearable Devices with Integrated Apps

Wearable technology has already gone beyond step tracking or pulse measuring — now, wearables can be integrated with the system of electronic health records (EHR). It helps healthcare providers to observe patients’ health metrics remotely to generate health projections and forecasts, detect anomalies, and alert patients’ physicians if something is going sideways. Wearables also have the potential to be effective in detecting early-stage symptoms of diseases — for instance, symptoms of coronavirus.

Researchers can analyze data provided via wearables to find new underlying patterns in the disease’s progression and ways to detect them. Plus, wearables are a part of the Internet of Things ecosystems within healthcare. We’ll talk about data analytics and IoT in clinical settings a bit later.

Telemedicine for Virtual Visits

Since the start of the pandemic, telemedicine has gained in popularity because in-person appointments have been risky.

In the past, telemedicine was considered any technology that enabled providing medical care remotely, e.g. via telephone. Right now, phone calls are still a thing, but the term mostly covers mHealth apps that have video conferencing features or chats for at-home remote consultations with doctors.

Telemedicine is not a solution for urgent medical needs such as wounds, broken bones, or heart attacks. But as a doctor on-demand service, it majorly helps diagnose a disease and figure out a treatment for it or conduct pre-visit screenings. Telemedicine is also widely used for senior-focused care, mental health, and chronic conditions care services.

Telemedicine solutions are not complicated in development and integration. They help provide care for underserved people who don’t have the means for transportation or insurance – and people who want to save time and get help quickly. Many companies in the niche offer one-time payment consultations and affordable subscription options — that’s valuable for those who struggle with money, live in rural areas, or constantly postpone getting appropriate medical care.

Software for Hospital & Patient Management

While the Affordable Care Act incentivized innovation within healthcare to lower the cost of its services in 2010, the adoption of digital systems for industry providers mostly dragged until 2020. Right now, the situation is on another level — and there are three types of software hospitals install.

  • Electronic Health Records systems. EHRs allow doctors instant access to a patient’s medical records, test results, X-ray scans, etc. and it stores all of these. Nowadays, EHRs can also contain conversational AI that “listens” to what’s happening during an appointment and takes notes instead of a doctor. A clinical decision support system (CDS), as another feature, shows charts about patients’ health trends, helps figure out appropriate prescriptions by analyzing symptoms against existing protocols, and, if enabled with ML predictive algorithms, forecasts the development of the disease. Most often, hospitals – at least, in America, – integrate with athenahealth, Cerner, Epic, or other popular large and popular systems, but for small clinics who don’t have resources to integrate with market giants, small EHR vendors or in-house development of one’s own EHR makes sense as well.
  • Practice management. Practice management software is also tightly connected to EHRs and usually linked with a patient portal. Doctors use it to manage their schedules, cancellations, and appointments, chat with patients, create and manage treatment plans, etc. Some practice management platforms also offer financial reporting, claims processing, and analytics.
  • Billing systems. Medical staff use billing systems to deal with the financial side of providing care services. They automate revenue cycle management: help administrative staff check patients’ insurance, send out claims and optimize them for payers, and detect errors within these claims. Revenue cycle solutions, if built and integrated right, save clinicians a lot of money. They reduce the number of errors via automation and multiple checks and, therefore, the number of denied and rejected claims by the payer.

The functionality of these hospital management solutions can overlap — and it does, in many products that exist on the market. Automated claim processing is often integrated within practice management suits, practice management suits can store and enable management of EHR, etc. The main thing about building a successful solution for hospital management is human-centered design. It should be invisible in the doctors’ workflow and enable their practice instead of taking their time and attention away from patient care.

Cloud Computing Technology

The healthcare industry adopts cloud technology at scale. It is explained by privacy and security concerns and opportunities for interoperability cloud services provide. The healthcare cloud computing market’s size is projected to reach $64.7 billion by 2025.

Here are a few advantages of cloud-based applications in healthcare:

  • Cost-efficiency. Delivery of on-demand cloud services online is more affordable than maintaining physical servers. Organizations prefer to employ external virtual storage with the latest encryption protections and recurrent maintenance.
  • High-level data security. Using cloud-based solutions can be more secure than hosting sensitive data on in-house servers. They offer better protection protocols against unauthorized access and aren’t that dependent on in-real world disruptions. For healthcare software, the choice of cloud solutions is limited to HIPAA-compliant ones, though, – they have enhanced security and are constructed according to regulations.
  • Great scalability options. Cloud computing offers superior scalability compared to conventional means of data storage. A service provider maintains such solutions’ infrastructure, and the volume of information depends only on your subscription option, with no physical limitations.The cost of integrating cloud services for healthcare applications varies. It depends on the scale and the way the organization plans to utilize them. Having one cloud server may cost about $400 per month.

Big Data Technologies and Predictive Analytics

Healthcare contains massive amounts of sensitive patient information, and that data is a powerful asset for analytics.

For instance, if a monitoring system would gather the first symptoms of flu appearing across the country quickly, it would help to reveal a trend and prepare for an outburst: manage hospital performance and beds accordingly. Big Data analytics enables that. It’s an umbrella term for technologies that process large amounts of data to gather insights from within them, find patterns and trends in them, and create predictions via machine learning.

Big data technologies help medical practitioners conduct evidence-based research. Driven by AI, they, e.g. analyze thousands of MRI images and detect the first signs of tumors humans wouldn’t notice or listen to speech disruptions within voice records to recognize early symptoms of cognitive decline that would have been otherwise invisible.

For real-time predictive analytics that works in conjunction with IoT networks — like voice recognition software in the last example — it’s necessary to ask for patients’ explicit consent for data sharing.

Healthcare Devices with IoT

Internet of Health Things (IoHT), similar to IoT, is a technology that connects smart objects in a network that can gather data, and transmit it to computers, smartphones, and other devices to process and analyze this data. As opposed to general IoT systems, the ones used for medical services or patient care are heavily focused on security. They have to pass an intense approval process to work with patient data. IoT in healthcare include, among others:

  • Patient-centric IoT. These are systems for monitoring patients’ health indicators and biomarkers, e.g. glucose monitoring devices, connected inhalers, ingestible sensors, blood pressure, and heart rate trackers. Can be used for at-home or at-hospital care, predictive analytics, and research. Are very good for early detection of signs of illness and monitoring of patient’s health trends.
  • In-hospital IoT. Systems for monitoring patient flow within the hospital, smart bracelets for hospital check-ins, alert systems for nurses, and so on. Used to optimize clinical staff workflow, accelerate hospital admissions, and analytics. We’ve crafted a solution just like that: an app for doctors that collects patient data from different sources, including medical devices, and allows them to assess patient’s health more comprehensively and come up with more precise diagnoses and treatment programs.
  • Lab-related IoT. Systems for monitoring temperature, humidity, and other conditions around sensitive compounds like vaccines or blood samples, tracking medications across supply chains, and so on. Mostly used for safety & preservation purposes.

The most known examples of IoT systems utilized in healthcare are wearables, integrated with Apple HealthKit and Google Fit that doctors and patients use to monitor a patient’s well-being. One of our solutions does just that: helps coaches guide patients towards a better, healthier lifestyle on the basis of the data reported by them and collected via their wearables.

Apart from this application of IoT in healthcare, on a scale, data collected from wearables turns into big data and can be an asset in scientific research and clinical trials.

VR and Gamification in Health Applications

Virtual Reality (VR) is a technology for generating a digital virtual environment users can interact with wearing a VR headset or helmet. It’s just recently started to become recognized within healthcare. Here are a few examples of how VR assists healthcare:

  • Patient rehabilitation. Patients may have difficulty performing basic actions after strokes, car accidents, or other traumas. VR-based rehabilitation helps them to make exercise routines. Similarly, VR solutions can provide patients with a comforting and relaxing environment they can use to work through some situations they fear or feel anxious about.
  • Medical training. The technology helps to prepare medical staff in a controlled, error-tolerant environment. VR devices are used by medical students when they are training to perform surgeries.

VR already benefits the healthcare industry, but its potential is even higher — especially for training simulations and chronic conditions management.

Patient-facing VR solutions are almost always gamified: immersing a person in a virtual world makes it possible for them to work through, for instance, their trauma and anxiety in a safe, low-stakes environment. Gamification, in general, can be a powerful tool both for patient treatment and research. At Diversido, we’ve created several solutions that employed gamification: e.g., one tracked children’s behavior when they played games to help doctors better monitor and analyze their brain health, and, with the other, users completed tasks that were designed for them to obtain a more positive perspective on life.

How to Minimize Risk of Failure and Meet Patient Expectations With Your Healthcare App

Mobile healthcare app development is different from other niches. You need to consider additional factors: government regulations and requirements regarding patient safety and privacy, accessibility (which is important in all apps, but necessary in digital health), and so on.

Moving fast and breaking things approach that is somewhat acceptable within tech won’t work in healthcare. Following it is one of the most common mistakes young businesses within the industry make — and here are some of the others:

  • Non-patient-centric or just complicated design
  • Unnecessary features
  • Not having clinical evidence the app helps if it’s to be used for medical care
  • Neglecting product testing among patients and hospital staff
  • Absence of features for accessibility
  • Non-compliance

Now, let’s discuss what will improve your chances of success.

Be Compliant

The Health Insurance Portability and Accountability (HIPAA) is a US regulation that sets up the standards of interactions with patients’ data, protecting its privacy, integrity, accessibility, and security. Developers have to comply with it. HIPAA prohibits the disclosure of patients’ identifiable data like names, photos, phone numbers, test results, diagnoses, and so on. It outlines safeguards everyone who interacts with this data should employ. For software developers, it translates into, for instance, not putting patients’ names and summaries of test results into push notifications — and much, much more. The violation of HIPAA may result in up to a $1.5 million penalty and even a prison sentence of up to 10 years.

Make User Design Engaging

Patients, like any other customers, expect the user interface to be pleasant and simple to use. Here are a few tips on how to do that and drive up engagement:

  • Make sure onboarding is easy. Keep registration simple. Don’t overwhelm users with elaborate guidelines, but put out information that’s necessary on the first screen (types of payment the app accepts, insurers you work with — if that’s a patient-facing app). Don’t forget that in medical apps that interact with patient health data in any way it’s forbidden to offer registration and logins via social media. Make the Privacy Policy and Service Agreement immediately visible and written in a clear, to-the-point tone.
  • Make sure the text is simple. Even if that’s an app for doctors — a practice management software or a revenue cycle management tool — there’s no reason its navigation elements should use overly complicated, cluttered text. That aspect is especially vital if it’s a patient-facing app.
    Optimize UI’s flow, order, and grouping. Make the main features immediately visible and recognizable. Remove non-essential fields, cluster the ones that are related, and order them logically. To find out the most beneficial layout of a clinical staff-facing app, get them on board with the UX research process.
  • Lean into what’s familiar in terms of UI. Healthcare apps have one of the biggest drop-off rates among other apps, which is why to avoid being deleted, an app should be extremely easy to pick up and use. One of the ways to do that is to use interaction design and navigation patterns other apps people use have: messengers, social media (not Meta), email apps, etc.
  • Incorporate accessibility features. Supply color-coded elements with text. Add customization options for design. Make sure it’s possible to change font size and contrast settings.

Meeting these will improve the user experience of your app and increase your project’s chances of success. We wrote more extensively about HIPAA compliance before, be sure to check that installment out.

Develop for Scalability

Scalability is the ability of an app to manage more users and support extra functions without deterioration of its overall performance. Make sure to test the app under pressure.

Apps should easily adapt during updates, especially if that’s software for hospitals — lives do depend on it. Plan out flexible but robust architecture from the start. The continuous Integration/Continuous Deployment (CI/CD) method of working with software projects helps with that a lot.

The same goes for preparing the app for interoperability. The healthcare industry is home to many disconnected systems. To be an efficient asset within it, the applications must have ways to integrate with them. If you’re building a patient portal, a patient must be able to see their patient records. If the patient portal has a telemedicine feature with paid visits, it must include a payment gateway. Test your app’s endurance when it’s connected to multiple other apps via APIs and synchronized with them.

It is essential to plan scalability options in the early stages of your project.

Choose Right Healthcare App Developer

Once you’ve planned the concept, appearance, and functionality of your app, you need a reliable dev team to build it. Here are the core competencies to look for.

  • Excellent communication
    The success of your project depends on how effectively you and your software development team can communicate. Markers of good communication would be: consistent questions about details to avoid misinterpretations; phrases like “We aren’t sure, but will come back to you later”; and evidence-based statements about predictions and offers regarding the project. Also, a great indication of a reliable digital health product team would be a willingness to work and communicate with your customers — patients and doctors.
  • Sufficient technical expertise
    The dev team must have sufficient technical skills to complete your project. For healthcare, that might include experience with integrating Health APIs and attuning sensors for wearables; setting up solid security architecture; strong expertise in UX, machine learning, and cloud computing. It’s best to find out opinions on the tech kit you would need for your app from different vendors and compare the notes before making a choice.
  • Experience in regulatory compliance in the healthcare industry
  • Between 2009 and 2020, there were around 4,419 healthcare data breaches in the US. They exposed more than 314 million patient records, which put a lot of people in danger. Experience in employing HIPAA, GDPR, and FDA compliance is a must for a digital health vendor, especially if you want to market your product as a digital therapeutic (and avoid penalties and damage to your brand image).

Developing Dashboard Medical Clinics Work Automation – Diversido Case Study

In Diversido, we have been developing HIPAA-compliant products for digital healthcare since 2013 — let us tell you about one of our case studies.


Recently, a client approached us to create a workflow automation platform for their clinic. They wanted a platform-agnostic software that would help them collect data about patients’ health quickly and securely, joining in the trend for remote monitoring integrated into clinicians’ work. The platform was supposed to have a patient-facing part too, so patients could access their medical info via the app, fill in surveys, f.


We’ve developed a cross-platform solution that shares the code across the website and iOS and Android apps.

We’ve added the features for prescription management to the platform and integrated a patient-facing part that connected to patients’ medical wearables via Bluetooth.

The platform, then, analyzed the data from wearables and smart surveys for health assessment and presented both doctors and patients with reports on patients’ health.

We used CI/CD to consistently test and refine the solution with the user’s feedback and added support for parse and visualization of custom markdown.


Now, a clinic uses this workflow automation solution to monitor their patients’ conditions (and be ready to respond to positive and negative changes at push notification’s notice), manage refills, prescriptions, and their practice, in general. It is a powerful assessment tool, built to gather a comprehensive view of a patient’s health dynamic. That helps to make more accurate diagnoses and create better treatment plans.

Patients, on the other hand, have access to reports on their conditions. They also learn more about them via the platform’s library with videos, podcasts, and informative articles.

medical app

Get on with Building Your Next Digital Health Product

The COVID-19 pandemic reshaped the healthcare industry and forced it to evolve on both sides, among patients and providers — now, it’s up to the digital health niche to prove their solutions are not only useful and profitable when people are desperate; that they remain valuable when health consumers have time to choose and stakeholders don’t invest in urgency.

That reluctance to invest which was one of the reasons for the slowdown in digital healthcare funding for 2022 has partially stemmed from the inability of late-stage digital health startups to prove their product is profitable. While the solutions we’ve talked about in this article will become even more popular in 2023, it’s more important than ever for startup founders in the industry to build stable, evidence-based products.

In 2023, hospitals will keep learning how to adapt and change under the pressure. Vendors and startups that build for healthcare will hopefully start crafting better, more reliable solutions for clinicians — to optimize and enhance their care services, and for patients — to deliver more accurate and efficient care.

If you intend to build within the niche, check out our portfolio for our expertise in healthcare app development. We’ve developed this industry for almost ten years, and we want to create technologies that empower those who save lives and help them.

The Business Revival Series and Medical Technology UK conferences are health & wellness-oriented conferences and fairs in the UK. They are designed to bring together leaders from the local UK market; however, international players like Zoom and TikTok were also present this year.Besides workshops, Q&A sessions, and keynote speeches, there was also a fair — with wellness innovations & tools for remote work (at Business Revival) and medical devices and compliance services (at Medical Technology). !!!!

What Is the Business Revival Series In More Details?

The Business Revival Series is an annual event that takes place in London, UK. It is a series of conferences that are focused on business innovation, remote work, and wellness. The event is organised by Inspired Motive. This year’s event took place on March 21-22 in ExCel, London.

According to organisers, over 10,000 business owners attended the conference from all over Europe. There were speakers from giants such as Vodafone Business, NHS, and BBC, alongside various creative wellness communities (even those who offered massages at the event promoting it for workspaces). In addition, there were also many start-ups present and investors interested in listening about them.

There were over 80 speakers such as Katey McElroy (Strategic Partnership Manager UKI at TikTok), Nicola Millard (Principal Innovation Partner at BT Group), and Andrew Berrie (Head of Workplace Wellbeing at Mind). They talked about trends and achievements of remote teams, wellness innovations, secrets of successful marketing campaigns in the UK and worldwide, and even ChatGPT.

The recurring topic and the one most talked about was corporate wellness. After undergoing COVID-induced social isolation and remote work obligations, lots of people faced the challenges of feeling burned out. Wellness and corporate wellness became the main focus of the independent conference stage. The speakers discussed how to implement wellness initiatives and how this trend can help companies create a healthy work environment.

What Is Medical Technology UK?

Medical Technology UK is a tech-focused event that showcases the latest innovations in medical technology and brings together global companies with the UK’s best talent. Each year, it attracts 500 visitors and 200 exhibitors from across Europe and beyond, including healthcare professionals, academics, and students. This year’s event took place on March 22-23 in Coventry, UK.

The event has become known for its keynote speakers including Prof. Tony Young (National Clinical Lead for Innovation at NHS England), Alex Driver (Head of Industrial Design at Team Consulting), and Beth Hindle (Senior Design Assurance Engineer at Stryker). At the conference, speakers discussed the latest developments in drug discovery, diagnostics, and digital health technologies. They talked about how effective design can empower users and the general role technology will play in the development of the healthcare industry.

The 2023 Medical Technology UK conference had a heavy focus on young and female entrepreneurship in Medtech — a whole day of discussions was dedicated to this topic. Speakers aimed to inspire other women to develop themselves in Medtech by sharing their experience as entrepreneurs or people who have worked with many startups before.

The Importance of Wellness at Work

The importance of wellness at work was a prominent topic at both conferences, due to its connection with productivity and longevity. It has become more crucial than ever before, as people are now working more remotely and for longer hours with less time off.

The medical technology industry has seen a rise in businesses offering wellness programs and tools such as headsets and special backpacks/back pillows as wellness gifts for those who work remotely. The growing number of communities and clubs in this field is another sign of the importance of health-related issues among professionals today.

Several speakers talked about how they had created a culture of health and well-being by making it easy for employees to get involved in sports leagues, yoga classes, and other activities outside work hours. Some exhibitors offered business-focused events that help companies connect or provide some other benefits such as networking opportunities or mentoring programs.

One of the Medical Technology UK panels said COVID helped to get more women into tech roles but still not many are at C-level positions yet. Hopefully, we’ll see improvement over time!

Why Did Diversido Decide to Attend These Conferences?

One of our favourite things about running Diversido is the opportunity to explore new places and meet new people. Since our founder, Tanya Kobzar, moved to the UK, we’ve been able to break out of our comfort zone regularly and get out into the world of our customers and businesses we served remotely before. One of the best ways we’ve found to do this is by attending conferences.

We visited both events with a few goals in mind:

  • Meeting existing businesses, like medical device manufacturers, to learn more about what’s new on the market;
  • Connecting with potential customers who could benefit from our medical device integration expertise or expertise in wellness & gamification;
  • Connecting with complimentary service & product providers, which are often requested by our customers (like investors, producers of medical tools etc);
  • Listening to discussions to see what is on the minds of innovators in the UK;
  • Networking, networking, networking :)

We mostly dedicated our time to networking and meetings, which already led to calls and planned meetings in London for detailed partnership discussions or project evaluations.

Insights We Gained at the Conferences

We’ve received loads of valuable information and food for thought, and we’ll try to implement some of these ideas and services in our operations:

  • Integrating smart devices into HR management systems, which helps companies understand how employee productivity is affected by their health and physical activity. Working with various wearables integrations this trend brings us more and more use cases to share with the customers.
  • Welcome packages for remote employees with items that promote well-being: hydration supplements, massage at workplaces, health literature, sport communities that offer discounts for different activities etc. All these companies also need a digital way to deliver their messages and want to help others to focus on wellness of their teams even more.
  • When it comes to marketing, it’s important to communicate company messages on behalf of a specific person, not the company, and address people directly. The message should be personalized, and it should trigger emotions; this way, it will get across more effectively.
  • There are various helpful new tools for remote workers: comfortable headpieces, backpacks that turn into back pillows, remote conference services, etc. The more people work remotely or in hybrid way, the more tools appear to make it more comfortable.

At Diversido, we believe that staying ahead of the curve is important both in the products/services the business offers and in the way it operates and treats its employees. That is why we try to incorporate new ideas that will benefit our clients and our own team.

Should You Consider Visiting These Conferences in 2024?

If wellness, medical technology, and all related innovations are within your interests — definitely yes! These events might not be as large as WebSummit, but they provide more focused content and connections. Open people, business speed dating events, exhibitions and talks — you can find whichever activity fits you better and gives you the best insights.

With a few conferences in our pipeline for the next months, we hope to come back to the new season of Business Revival and Medical Technology Conference 2024 with other insights, lessons learned, and already existing connections to strengthen!

The world of cross-platform app development is constantly evolving, and one recent change is Microsoft announcing the end of support for Xamarin on May 1, 2024. Most developers who are currently using it for their projects are still questioning what they should do. First — stay calm, and we are going to guide you through the history of the question and solutions for your app.

Why Microsoft Discontinued Xamarin

Xamarin is a powerful cross-platform app development tool. It allows coders to create applications using a shared C# codebase that can be adjusted to fit multiple platforms iOS, Android, or Windows.

The decision to cease support for Xamarin development was not made on a whim. There were various reasons for Microsoft to have made this call.

First of all, due to differences in architecture between Xamarin and .NET Core, Microsoft is no longer focusing on Xamarin support and development. They’ll instead be leading the charge with their new platform incorporated using .NET, called MAUI (Multi-platform App UI). This way, Microsoft wants to remove the separation and embed all the UI-based platforms into a new single technology. This will promote unification within the .NET ecosystem and ensure a higher level of compatibility within different Microsoft frameworks.

Moreover, Microsoft already has its hands full with managing competition against other frameworks. Now, they can shift their attention and resources towards MAUI as a competitor to these frameworks. It will help them streamline the app development process and maintain a competitive edge. In this regard, they’ve also recently updated their documentation to describe how to migrate apps from Xamarin to .NET.

What Does It Mean for Developers?

There are several options:

  1. Developers can keep their apps on Xamarin even past May 1, 2024, if they are not planning on updating their apps any time soon. The app will keep working just fine.
  2. The second, more straightforward, option for Xamarin developers is to start considering MAUI. It's only logical to move and adapt to Microsoft's new project as they are switching and providing users time to do so together.
  3. In some rare cases, developers might consider switching to alternative cross-platform frameworks (like Flutter, React Native, Kotlin Multiplatform) or native implementation — if the complete recreation of the app makes sense.

Even though migration is always a challenge, it will definitely represent a new beginning in app development. MAUI could be a fresh start, as it represents a new generation of consolidated efforts from Microsoft in creating a framework that is a cut above the rest. At the same time, MAUI still has a lot of similarities with Xamarin, so it should be relatively easy for Xamarin developers to switch to the new framework. Let’s talk a bit more about it.

The Launch of .NET MAUI

Microsoft has been hard at work in the creation of next-level tooling. MAUI is expected to take the industry by storm and rival competition such as Flutter and React Native. It’s anticipated to become the new way to create rich, beautiful applications for any platform.

After its release was pushed back and many previews had passed, Microsoft finally made .NET MAUI available for Windows in August 2022 (November 2022 for macOS). Now, one year after its release, the way developers make apps has become a much smoother experience. With a single base class, they can now create scalable applications for iOS, Android, MacOS, and Windows.

What Is .NET MAUI?

.NET MAUI is a framework for developing cross-platform applications, much like Flutter and React Native. It lets developers write code in a single language to run their applications across all platforms. To understand the need for it and how it works, let’s dive into its history and discover its origins.

Xamarin.Forms was a step forward to unify UI development and share more code across the platforms. MAUI is the next step that will make developers think less about the platform differences and focus on coding.

It is why .NET MAUI was created, to solve the problems that Xamarin development had and to innovate and improve upon the old ways. While .NET MAUI hasn’t yet had the time to leave a large impact on developers, it still has a strong foundation in app development. Backed by Microsoft, it will certainly become a viable alternative to other frameworks.

What Is .NET MAUI’s Functionality in Comparison to Xamarin?

There are notable differences between the functionality of MAUI and Xamarin, which we’ll tackle below:

  1. Project architecture: Before, Xamarin kept and maintained many projects for each platform. It was done with individual files for each platform being under those projects. With .NET MAUI, there is a unified structure that uses a single codebase to run code on each platform. There is no need to keep platform-specific files (images, fonts, sounds), which are now put in one place.
  2. Code limitations: Xamarin uses Mono BCL (Base Class Library), which is slightly different from the .NET Framework BCL. This generates many limitations, as the code cannot be shared between the frameworks. .NET MAUI, on the other hand, makes it possible to create apps based on a single .NET BCL.
  3. Advanced features: As MAUI is now a part of .NET 6, you can now use several features that weren’t easily available. The most significant of these are nullable types, hot reloads, and image optimization. Xamarin did not have full support for hot reloading. It also didn’t have nullable types and needed separate images for different resolutions across platforms.
  4. Control customization. .NET MAUI makes control customization more convenient through the use of handlers. Handlers are easy to implement and allow to improve app performance.

What Are the Community & Businesses’ First Reactions to MAUI’s Release?

The release of MAUI was anticipated with curiosity and some level of reservation. The developers that used Xamarin were not satisfied by this announcement. And who can blame them? No one would be happy to have to re-learn and re-familiarize themselves with new tools.

However, a part of the community was excited. They felt they’d be getting a much-needed overhaul for Xamarin and a new tool for efficient cross-platform development. The biggest concerns people have are the presence of bugs and the performance level of the new platform.

The release was particularly good news for businesses as they can now leverage the unified .NET ecosystem within the development of their app. Additionally, a Xamarin app can still be migrated to MAUI, and businesses can even get a desktop app along with it. It ends up saving development time if you already have an application in Xamarin. Moreover, MAUI is easily scalable in comparison to Xamarin.

Where to migrate

Where Else Can You Migrate Your Xamarin App?

If you’re planning on creating a new app, then you can consider other technologies, like Flutter or React Native. If you do have a Xamarin app already, just upgrade to MAUI.

Flutter, owned by Google, lets developers make lightweight and efficient applications quickly. Flutter uses widgets, which are intuitive and easy to use, to create attractive and user-friendly apps. It also allows seamless integration with a wide variety of backend services.

React Native provides similar features, but instead uses JavaScript and the React framework to achieve them. It is preferred by those already proficient in JS since there is no language barrier to cross and development can begin immediately. It has thus seen a huge rise in popularity and was even used to create Facebook and Instagram.

The competition is tough for Xamarin, or rather MAUI, to overcome. However, Microsoft has always managed to excel whenever they’ve been serious and could rival these frameworks given time and effort.


If there’s still some confusion, here are some frequently asked questions to help you get a better understanding of both Xamarin and MAUI.

What If My App Is on Xamarin?

If your app is still on Xamarin, it should continue to run till Microsoft ends its support, which will be on May 1, 2024. It will work even further till you decide to update it. Also after that date, your app, much like any other project built using Xamarin, will no longer receive any bug fixes, revisions, or updates.

It’s also likely that your app will become obsolete and incompatible with current platforms as they move ahead. It will leave it open to security vulnerabilities and other issues. It is possible to upgrade from Xamarin to MAUI; the official Microsoft documentation mentions the entire procedure step-by-step.

What If I Don’t Move to MAUI?

You can instead look into other cross-platform development frameworks for your needs. However, you should know that MAUI is designed to replace Xamarin in its entirety and is more of a complete overhaul rather than a brand-new framework. Nothing’s future-proof, but with Microsoft’s dedicated support, it should last a long time.

How to Move to MAUI, and How Much Will It Cost?

Migration to MAUI from Xamarin is described in its entirety within Microsoft’s official documentation. Essentially, you need to make sure your projects are SDK-style and update your dependencies to .NET 6+.

The cost depends on the size of your project and the team you’re working with. Moving your app to Maui will take from one week to a few months depending on logic, number of screens, custom controls, navigation complexity between screens, and other aspects. Some of the APIs that are currently used by your app may need additional configuration. MAUI’s usage itself is free, it’ll only cost time and effort to migrate to it.

We have successfully migrated several projects from Xamarin to MAUI. Reach out to us for support or guidance on the process, and we will be happy to assist!

In today’s health-crazed world, there are a variety of apps designed to help us stay healthy. When it comes to healthcare applications, user experience (UX) and user interface (UI) are equally vital for them to be truly efficient. If your product is inconvenient to use, no one will use it (governmental apps are exceptions here :). Worse still — bad healthcare UX and unclear interfaces have the capacity to misguide users and annoy them.

To keep up with the ever-evolving needs of patients and medical professionals, healthcare UX/UI designers should deliver a positive user experience for each new product or service.
How can you achieve this balance between aesthetics and functionality in the healthcare industry? Let’s find out!

What Is UX Design in Healthcare?

UX design refers to the process of creating digital products that are easy to use and enjoyable to interact with. The goal of UX design is to create a great user experience with thorough UX research and consistent user flows that will help to understand all user’s needs.

With so many people using mobile devices for health-related tasks like finding nearby hospitals or reading medical information online, healthcare companies need to ensure their apps are easy to navigate and understand. Poorly designed applications can be frustrating for users who may not know how else they would access their medical records or make appointments with doctors. It can disrupt clinicians’ work process and negatively affect patients’ health from that side of the equation, too.

A bad user experience can have serious consequences. A study conducted in over 300 hospitals in the US funded by the Agency for Healthcare Research and Quality and the National Institutes of Health found that poor usability of electronic health records (EHRs) was associated with higher rates of medical errors among hospital staff members and higher odds of patient mortality and readmission.

The goal of UX design in the healthcare industry is to improve the user experience for patients, caregivers, and healthcare professionals. In short, UX design helps ensure that people have an easy time using your product and that it brings value to them — so they’re more likely to continue using it and recommend the solution to others. By increasing quality of care, user retention, and loyalty, you can make more room for your business to grow.

There are many examples where designers have created successful products. For example, MyChart is the most popular medical sector app in the US with over 100 million people using it to connect with the care team, book appointments, and access EPRs — all in one place. The app is intuitive, and its easy-to-use design allows users to navigate through its multiple functions quickly and efficiently.

What Is UI in Healthcare?

When we talk about UX design in healthcare, we often refer to UI and UX together. There are many similarities between them:

  • UX and UI are about creating comfortable interfaces and user interface design includes doing that;
  • To build both UI and UX, one needs to test their efficiency among the app’s future adopters;
  • Both describe interactions with a digital product.

UX and UI design can also be viewed as two separate processes that complement each other while delivering optimal product usability results:

  • UX Design focuses on how users feel about using your product or service in general. It helps create an intuitive experience, so they can accomplish their goals easily without any difficulties along the way.
  • UI Design focuses specifically on how visually changes the interface elements like buttons or links when someone interacts with an app. It means ensuring those elements look good together visually and aesthetically while also making sure each element’s purpose is clear for a user.

UI design is not just about making things look good; it entails creating an intuitive user experience that makes everything easier to navigate for your customers. Good interface design is often invisible and frictionless for a user, – and building it like that requires effort.

In the healthcare industry, UI plays an even larger role since users may have specific needs that require more attention from designers than usual. For example, someone who is visually impaired might need extra time to read through the text on a screen, and someone who has limited mobility might require help navigating through content. For example, accessibility features available on Apple devices like Speech and Dynamic Type enable people with visual impairments to use apps. Without a well-developed Ul, patients will struggle to use these digital solutions effectively, which can result in neglecting treatment plans, missing appointments, and so on.

3 Main Challenges for UX in Healthcare

There are some challenges that healthcare UX designers face when creating user interfaces for healthcare projects:

1. Usability & Accessibility Testing

Many healthcare apps are based on a unique technology that has not been tested in the market before. It’s common for startups that want to go into digital healthcare to rush into developing their products and services without considering user experience, usability testing, or research findings. Recruiting doctors and other care professionals for usability testing is more complicated than engaging regular users due to the heavy workload of healthcare workers, hospital regulations, and bureaucracy in hospitals.  

But usability testing is an essential part of the design process. It allows you to observe users living and interacting with your product, identify problems, and make changes before it is released into the wild. In healthcare UX/UI design, usability testing should be done at every step of development: before and after wireframes are made and once again after visual designs have been created.

2. Long Development Cycle

In the health tech sector, development cycles are often longer than in other industries. It’s partly due to regulatory compliance requirements (like HIPAA) and the fact that many healthcare products have complex functionality but have to be designed for people who may be less tech-savvy. For example, if you’re developing HIPAA-compliant healthcare apps in the US, it can take weeks or even months to get audited to start marketing to hospitals properly.

Testing healthcare UX also takes a lot of time, especially if the app is used both by doctors and patients. So, with the healthcare apps – in particular, those that handle patient health data and aren’t strictly for consumers – it’s best to prepare for a long haul from the start.

3. Reliance on Metrics

Metrics are standard measurements of user behavior that can help understand how users interact with your app. However, when it comes to healthcare products, there are some pitfalls.

Tracking standard metrics like the average number of downloads and visit time may not always provide the best picture of how effective a design is. For example, your product can be engaging, but it won’t always influence patient outcomes. In other words, even if an application has great analytics data but doesn’t improve patient results, then what good does it do?

Startups also often have no data to compare their metrics to – if the product is innovative, you can’t even use any market data for those metrics. So in most cases you need to gather your own data and improve your own metrics without looking at the other projects.

That’s why to build UX/UI design that’s both usable and has a positive impact on a patient’s health, it’s vital to work with researchers and medical professionals that’ll help you figure out fitting performance indicators for an app’s efficiency.

UX/UI Trends for Improving Your Healthcare App

The main requirement for good UX is personalization. We need to analyze different characteristics like age, digital literacy, or location, – and then create the best user experience for each person based on their needs and preferences.

These days, healthcare apps have started extensively using modern information technologies like artificial intelligence (AI), virtual reality (VR), and augmented reality (AR). Below, we will consider popular trends in this field.

Native User Interface (NUI) for Intuitive Experience

Native user interface (NUI) is a design style that uses standard components and controls provided by the operating system. It makes for an experience that’s more consistent, familiar, and comfortable for users who are often accustomed to similar elements on their devices.

The biggest benefit of NUI is its simplicity. NUIs allow users to engage with apps in a more intuitive way than traditional Uls, which may require users to memorize complex key combinations or navigate through menus. It allows for interaction with new technology without having to learn any special patterns or gestures.

A good example of using this technology would be Apple’s iOS, which enables users to move through their phones by simply scrolling and swiping.

The drawback here is that it’s impossible to merge an Android NUI and an iOS one. Developers will have to create separate NUI for every platform.

Augmented Reality (AR) for Effective Visualization in Healthcare

AR is a technology that overlays digital information in the real world. It’s now available to almost everyone thanks to its support by smartphones and apps, which means it can have a huge impact on how we view healthcare.

For example, medical visualization in education has become easier with AR because students can now visualize what happens inside their bodies by looking at their own X-rays or CT scans through an app called Complete Anatomy. This way of learning helps students understand how organs work together and how they differ from one another.

Virtual Reality (VR) to Calm Patients and Help Doctors Improve Their Skills

Virtual Reality allows you to experience an interactive, computer-generated environment through the use of headsets and other devices. With a headset and controllers, users can navigate through the virtual environment. They can also interact with objects that appear in their field of vision or create them.

VR platforms offer many benefits for healthcare UI/UX design, including:

  • improved patient experience;
  • help some patients relax (researches show it’s valid for some patients’ groups);
  • simulated training opportunities for doctors and nurses before conducting a real surgical performance.

For example, one study found that when people were taught how to perform CPR (resuscitation) using VR technology versus traditional training techniques, they felt more confident afterward and were able to recall more information about how to administer CPR correctly.

VUIs for People with Special Needs

Voice user interfaces (VUIs) can significantly enhance the digital experience for individuals with various disabilities, such as visual or motor impairments, cognitive challenges, or language difficulties. For example, VUI can be integrated into smart home devices to help individuals with physical disabilities control various appliances, such as turning on lights, adjusting thermostats, or operating kitchen appliances using voice commands.

VUIs can be used in healthcare settings to enable patients with limited mobility or visual impairments to interact with medical devices, schedule appointments, or access personalized health information. The benefits of this technology for people with special needs include:

  • It’s easier for them than typing on a keyboard or touchscreen;
  • It may help them live a better life without feeling like they are missing out on something;
  • Little to no training is required.

In healthcare UX/UI design, voice interfaces are also useful as an alternative way of information input for doctors: with them, the AI-powered VUI can listen to what’s happening during the patient visit and put the info into the EHR by itself, reducing the burden on doctors.

Gesture Recognition to Communicate with Devices the Way We Do With Each Other

Gesture recognition allows users to interact with devices by moving their hands (using certain gestures or combinations of them). This technology is created for people with visual or auditory impairments and those who have dementia or other age-related health issues that affect motor skills (Parkinson’s disease).

Gesturing has become popular recently thanks to wearables like smartwatches or fitness trackers. Users can access information by clenching and pinching rather than searching through menus by touching the screen. It has many benefits:

  • makes interactions faster;
  • reduces cognitive challenges for users by allowing them to focus on one task at a time;
  • increases comfort by allowing users to interact with devices without having to reach out and touch them.

When designing interfaces that include gesture recognition, we must avoid confusing gestures like waving one hand over another. Consider whether your target audience will understand what certain gestures mean before implementing them into your design process.

UI/UX Design for Different Healthcare Applications

There are many different types of applications related to healthcare and wellness. Some of these include:


Telemedicine refers to the use of tech to provide medical care remotely. It has become increasingly popular in recent years thanks to its ability to simplify access, reduce costs, and expand the range of treatment options available. COVID-19 has also been boosting remote patient monitoring and telemedicine services, so the market for them is now projected to reach $280 billion by 2025.

Telemedicine apps are popular for several reasons:

  • Convenience. You can use these apps to interact with doctors and get your prescriptions without your physical presence.
  • Affordability. It’s cheaper than traditional in-person visits, especially if you have insurance that covers telemedicine services.
  • Accessibility. They are good for those who live far away from medical facilities — for example, in rural communities where there aren’t many hospitals nearby.

When creating such apps, UX/UI designers should pay attention to usability so that patients, medical professionals, and administrators can use their products smoothly.

Few Tips for UI/UX Design of a Healthcare App for Patient-Related Features

To design an app, keep in mind that the main goal of UX/UI designers is to make patients think (and feel) that they are visiting a doctor face-to-face while simplifying the process at the same time. Some basic principles should be followed to achieve this goal:

  • Care About Safe Registration and Authentication  

A good healthcare app should provide an easy way for users to register themselves, without any hassle or confusion. They should be able to create strong passwords that cannot be hacked easily. It should include security features like two-factor authentication (2FA), fingerprint scanning technology, or face recognition.

  • Provide Advanced but Simple Searching

In addition to providing basic search filters, offer advanced options that allow users to filter their results by doctors’ specialization, hospital proximity, — and check out patients’ feedback.

  • Provide Different Ways to Approve Appointments and Send Reminders

Ensure there are ways for people to confirm appointments and adhere to them — like an email confirmation link sent directly from your system once they book online, or sending SMS reminders beforehand.

  • Remember That Communication Is at the Heart of Processes  

Web-based and mobile platforms should provide real-time online meetings for video conferences and messenger chats and be safe (and easy) to use for patients of all ages.

  • Ensure Reliable Payments

UI/UX designers should seek payment gateways that are convenient for users and let them track payments with minimal effort.

Recommendations for UI/UX Design of Healthcare App for Doctor-Related Features

If you’re building a healthcare app, user experience is your top priority. A doctor’s time is precious, so they need an intuitive interface that allows them to easily navigate through all the available features.

The main goal of UX/UI designers here is to make doctors’ work easier and automate the process. Some functionalities are pretty standard: communication channels, appointment approvals, reminders, etc. However, some features can be improved by utilizing technology in new ways (NLP, intelligent automation, and so on).

  • Develop Advanced Profile Filling

Develop an advanced profile-filling feature so that users can easily upload their documents like licenses, diplomas, and certificates instead of filling out long forms manually every time they create a new account or update their data. It will save time for patients and doctors.

  • Make Sure That Doctors Easy Have Access to Patient Records

Doctors should be able to access electronic health records to check through the medical histories of their patients, so the app must have a connection to one of the EHR providers or provide a reliable way for users to share their records themselves.

UI/UX Design for Admin Panel of Healthcare App

To ensure that the admin panel is functional and user-friendly, you should consider establishing different levels of access to sensitive information. Admins should not have access to patient’s health information.

The necessity of analytics in the app will also affect UI/UX design decisions. For example, if you want people who use your telemedicine service regularly, it makes sense to update them about regular checkups, a necessity to set up a new appointment, and so on.

Software for Wearable Devices

Wearable devices are a growing trend in healthcare. They can help healthcare providers to improve patient care and health outcomes by providing real-time information about their patients’ health. The most popular types of wearables include smartwatches like Apple Watch, smart rings like Oura Ring Gen3, and fitness trackers like Fitbit. The following statistics show why UX/UI design is critical for wearable devices:

There are many benefits to using wearable devices in the healthcare industry:

  • they allow patients with chronic illnesses like diabetes or hypertension better access to information about their condition;
  • track info like heart rate, calories burned, and sleep patterns;
  • let doctors and nurses access critical information about patients’ conditions without having to visit them;  
  • provide better care overall through more accurate diagnosis on the basis of data, collected by wearables (as opposed to just relying on the past medical history and information from patients.)

However, poor UI/UX design of wearable devices could have negative consequences for doctors and patients.

What Is Interaction Cost?

Interaction cost is an important parameter of the UX for wearables. It refers to the amount of effort it takes a user to accomplish an action. In other words, it’s how easy or hard it is for someone to use your app or device.

In the context of healthcare UX design for wearables, it’s about making things so simple that muscle memory takes over, and users don’t have to think about what they’re doing. A high interaction cost can cause your app to be abandoned by users.

Glanceability for Small Devices

If you’re developing software for wearable devices with a tiny screen, you need to ensure that key information is clearly visible. These bits of advice will help you achieve this:

  • Use visuals as much as possible and keep things simple. Try not to use more than seven words per paragraph, so it’s easy enough to perceive information for anyone who reads slowly due to disabilities like dyslexia or ADHD.
  • Use only one action per screen.
  • Interactions need to last seconds. Most interactions should happen on the first screen; you don’t want users scrolling through pages of content looking for what they need.
  • Use bold colors and large fonts, so people don’t miss anything important.

Chatbots in Healthcare Systems

Chatbots can be used in the healthcare sector to help patients communicate with their doctors and get information about their health. For example, Wysa is a mental health chatbot that allows users to anonymously talk to someone who understands what they’re going through. The WHO chatbot was launched to help people battle the COVID-19 misinformation, while Ukrainian Helsi helps patients find vaccination points near them.

Chatbot popularity statistics show that people prefer talking with chatbots over humans when it comes to ordering food, making travel plans, and booking flights. Chatbots handle 70% of chats from start to finish. ChatGPT alone has more than 25 million daily visitors as of 2023. These bots not only deliver accurate answers but also create meaningful conversations with users over long periods, UI designers must ensure that enough questions are asked at each step along the way so there are no gaps between responses.

What Makes Chatbot UI Great

An effective chatbot inteace can be changed to meet the needs of your business, and this starts with being able to customize it. The ability to change the way a chatbot looks and behaves will make it more likely for users to talk to it.

Other key features that make for an excellent chatbot Ul:

  • simple design that allows users to quickly complete their tasks;
  • user-friendly navigation bars;
  • an easy way for you as a business owner to update the content displayed by your bots when they are live;
  • fast access to chatbot conversation history for users.

What Makes Chatbot UX Great

You can do the following things to create great chatbot UX:

  • Responsiveness. Ensure your bot responds quickly to commands and is easy to use on desktop and mobile devices.
  • Engagement. Chatbots can provide valuable information in an engaging way that keeps users coming back.
  • Convenience. Ensure your bot works reliably at all times, so people don’t have any trouble using it when they need it like during an emergency.
  • Flexibility. Your bot should be able to handle any question or command without having trouble understanding users.
  • Support. Give people options for getting 24/7 help from humans via phone call or email if needed.

To ensure your users are happy and satisfied with their experience, recurrently collect feedback about the chatbot’s behavior.

Electronic Health Records

Electronic health records are used in hospitals, clinics, and other healthcare settings to store patient information. These healthcare systems allow doctors and other medical professionals to access a patient’s history quickly and easily.

In the past decade, EHRs have become an integral part of patient care, and the use of these technologies continues to grow. Over 95% of US hospitals use an EHR system. This rapid growth also brings new challenges — particularly when it comes to Uls. Poorly designed Uls for EHRs lead to clinical burnout among doctors and nurses who use them regularly due to their time-consuming nature. On top of this issue is an increasing shortage of qualified designers able to create user-friendly interfaces for this type of software.

To improve the user experience when dealing with electronic medical records:

  • reduce the amount of duplicate documentation;
  • add autocompletion for prescriptions and diagnosis;
  • create medication and allergy lists with filtering and dose icons;
  • engage the help of a UX writer and other doctors to increase the clarity of labeling;
  • implement voice technology for data input.

Good EHR design doesn’t distract and makes filling up patients’ info less time-consuming.

The Future of Healthcare UX/UI

The future of healthcare UX/UI is exciting. Chatbots are becoming more human-like, while AR and VR continue to revolutionize the medical experience by allowing doctors to practice surgeries before performing them on real patients. Digital access and transfer of healthcare records will ensure patients do not have to wait for their care, which means they can get back on their feet faster.  

The healthcare industry is constantly evolving, and UI/UX designers must keep up with the latest trends. The UX/UI design of your app can have a significant impact on the way patients interact with their doctors and caregivers. By keeping these considerations in mind when designing your app, you ensure that it provides an intuitive experience that will help patients feel more comfortable using online medical services as part of their treatment plan, ultimately improving their health outcomes, — and help doctors do their job better and focus on patients more than on computers.

If you want to develop an easy-to-use healthcare app, Diversido specialists have great expertise in the field. Our specialists will help turn your idea into reality!

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