Want to create lasting behaviour change? The COM-B model breaks it down into Capability, Opportunity, and Motivation, giving you a clear path to effective interventions, whether you're improving health, designing apps, or shaping habits.

The elaboration phase is a pre-development stage aiming to clarify the requirements, understand all user flows via wireframes, do technical research to be able to evaluate the development stage.

Migrating from one website platform to another isn’t easy. We’ve gone from WordPress to Squarespace to Webflow — each move driven by growing needs in SEO, performance, and flexibility. Here’s what we learned along the way and why Webflow turned out to be the right fit.